...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Royal Enfeild Pestel Analysis In: Business and Management Royal Enfeild Pestel Analysis A Cult Motorcycle From India Takes On the World The Royal Enfield Motors factory in Chennai, India. The brand sold nearly 175,000 motorcycles in 2013. By SAMANTH SUBRAMANIAN Published: January 3, 2014 NEW DELHI, India — The Royal Enfield Bullet, often described as the oldest continuously produced motorcycle in the world, is a cult product for enthusiasts who love it for its vintage feel as much as for the thrum of its engine. Muscular and pliant, the Bullet — an Indian-made avatar of an old British brand — has found renewed popularity over the last few years, as leisure motorcycling in India has blossomed. Its manufacturer, Royal Enfield Motors, sold almost 175,000 motorcycles —Bullets as well as three other brands — in 2013. The company is now looking to push harder into British and American markets, hoping to follow in the wake of other Indian motor vehicle manufacturers that have competed hard with overseas brands even as their peers in other industries have struggled. Royal Enfield’s newest model, a midsize “cafe racer” called the Continental GT, was introduced at an elaborate event in London in September. “It’s the first bike that we’ve developed keeping the world market...
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...the topic about motorbikes comes up. The rugged yet beautiful motorbike is a U.S. bound brand that inspires many to own its customized bike with the iconic engine (Kotler and Keller, 2012). Today, Harley-Davidson motorbikes are well known by all; bikers and non-bikers around the globe. The two big questions running through our minds would be how it is accepted globally and how their customers remain loyal. Well, the dealers of Harley-Davidson maintain close relationship with their customers via face-to-face communication and social media (Kotler and Keller, 2012). What helps Harley-Davidson to understand their customers need better is by conducting research to keep up with their customers changing expectations, which comes with the trend and their experiences. Greater brand loyalty and unique experiences is built when they know Harley-Davidson takes their opinion into account very seriously. Reflection of freedom, individualism, the ability to connect with their friends through the H.O.G program (Harley’s Owners Group) is what one would get when buying a Harley. This program allows the members to enjoy various benefits such as discounts, major rides, charity events, new model launches, fund raising, riders appreciation night and much more. Harley-Davidson feels that people development such as by providing training, sharing company values, philosophy, effective communication and brand experience with its staffs and dealer is a very important aspect of their company. In...
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...Cowboy Culture-A Saga of Five Centuries Essay Question One The cowboys rounded up cattle, so this is a good place to introduce the three types cattle brought to America by the Spanish. One was identified by its irregular and asymmetrical color spots around the neck and ears, the Spanish called it the “Berrenda.” Another breed was the Retinto, meaning dark brown in color. The third type of cattle came from Andalusia region, which was blackish in color and was better recognized as the Andalusian fighting bull. While the Andalusian was for bull fighting, the other two were for herding. These livestock with their very long horns eventually became part of Texas culture, better known as the Texas Longhorn. With numerous cattle roaming the countryside, the cattlemen had to come up with a way to identify their herds and protect them from potential loss and theft. The branding iron was established by the Spanish cowboys, they would place the poker in hot coals to heat the end of the iron, then inscribe on the hide a permanent marking, which showed ownership of their livestock. It was common for the vaquero to round up all the strays and to mark them as his own. “Centuries later this practice would be called “mavericking,” first in Texas, then elsewhere in the American West”(pg. 13). To prevent cattle issues among the Spanish and Indians, the creation of a cattlemen organization called the Mesta was formed. “The Mesta was to become the granddaddy of all organized stockmen’s...
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...Example Term Paper Format ECON 460 November 19, 2011 Abstract The following paper is an example of the appropriate stlyle, layout and format for an term paper or essay in an economics course. All papers should have a title page that contains the following: 1. Title of the Paper 2. Course Number and Instructor 3. Your name and student number 4. Date Any graphs should be on seperate pages that are not counted as part of the written page requirements. All graphs must be discussed and explained within the body of the text. Newspaper and magazine articles may be cited but do not count as part of the required references. 1 A REVIEW OF FRANCHISE THEORY INTRODUCTION In service based industries one of the fastest growing forms of market structure is that of franchise agreements. Certain aspects of franchise contracts tend to be idiosyncratic in nature thereby attracting a great deal of interest by academics and business analysts in recent years. Various explanations have been proposed for the widespread use of franchise contracts in certain industries. While a great deal of the franchise contract has been explained in the literature, there remains certain aspects of this form of arrangement that has yet to be addressed. This paper intends to address two of these issues as well as proposing an alternative modelling approach to franchise contracts. The second section of this paper describes the basic structure of franchise contracts. The third section discusses the various...
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...Example Term Paper Format ECON 460 November 19, 2011 Abstract The following paper is an example of the appropriate stlyle, layout and format for an term paper or essay in an economics course. All papers should have a title page that contains the following: 1. Title of the Paper 2. Course Number and Instructor 3. Your name and student number 4. Date Any graphs should be on seperate pages that are not counted as part of the written page requirements. All graphs must be discussed and explained within the body of the text. Newspaper and magazine articles may be cited but do not count as part of the required references. 1 A REVIEW OF FRANCHISE THEORY INTRODUCTION In service based industries one of the fastest growing forms of market structure is that of franchise agreements. Certain aspects of franchise contracts tend to be idiosyncratic in nature thereby attracting a great deal of interest by academics and business analysts in recent years. Various explanations have been proposed for the widespread use of franchise contracts in certain industries. While a great deal of the franchise contract has been explained in the literature, there remains certain aspects of this form of arrangement that has yet to be addressed. This paper intends to address two of these issues as well as proposing an alternative modelling approach to franchise contracts. The second section of this paper describes the basic structure of franchise con- tracts. The third section discusses...
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...This implies that the motorcycles serve for recreational purposes and thus are an item which can be expendable at times. This has hurt the industry recently with the slight recession the United States economy is facing. Another interesting thing to note about the motorcycle industry is the different appeal bikes carry in different global regions. In the United States for instance, Harley-Davidson has had much success because of the market trends and tastes people enjoy. Harley-Davidson has benefited from a U.S. market which enjoys casual and recreational riding. This isn’t necessarily the case overseas, as in Europe the trendy pick is a sleeker street bike, with a focus on speed and handling as opposed to power and comfort. Despite these somewhat unfavorable market characteristics, Harley-Davidson has found success in the motorcycle industry. Some key factors in order to achieve this include having a strong and adaptable brand image, having a strong marketing effort (both domestically and globally), and having...
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...Southern New Hampshire University Introduction to Marketing MKT-113-V6786 Compare and Contrast Essay on the Philosophy behind the 4 P's & 4 C's Tyronne Parrish The difference and similarities of the comparing and contrasting of the 4p’s and 4c’s of marketing, this includes the product, price, place and promotion. The product plays a major role for the average customer who is willing to purchase and perhaps utilize the product. The world has an acquired taste for the newest, the latest the most attractive offerings from appealing kids, in which events can be a dollar for a public viewing, offering free deserts to people of all ages. The price most of the time determines how well the product sells for example; you have a polo shirt for $14.00 and the same kind of shirt just as nice with strips for $12.00, the customer might lean in favor of the $12.00 shirt and perhaps show how saving $2.00 may go a long way for a single person or a family of 5. The place of the store, the physical location has determining factors such as the local traffic, walking, riding or on a bus route. The survival of the critical months of marketing and advertising a sticking by the budget can have a tremendous affect on the location of a business. Right now, you can have a physical store and also an on-line e-commerce retail store to sell your products. This path on-line retailing maybe the way some businesses might want to consider for the present and the future. The promotion has a...
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...* Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while exercising (is what company wants people to think) * ‘A single scoop of xpand generates heart pounding, blood pumping intensity’, makes the product sound just as good as a steroid but it is legal to consume * “UP TO 400% FASTER THAN THE COMPETITORS” – draws attention to what product can do for the audience and tries make them think they are getting a better edge on the competition * Dumb bell weights shown on the wings of the plane to exaggerate the strength of the man with the plane attached to him from taking the product * * Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they...
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...Dear Reader, Below you will find my intellectual journey as I have undergone a critical reflection on various forms of interpretations of children’s literature. This paper is essentially an academic endeavor, but it does differ from an academic essay in that the conclusion is reached in the same way an insight is formed: by starting out with an idea, thesis, antithesis and finally sublation. The resolution is an epiphany of sorts that, like a quest, comes only at the end, after having undergone various trials. I would like to think that this piece of writing exhibits the point I wish to instill: the necessity of imaginative freedom in myth. Let Absurdity Reign Erich Fromm interprets the story of Little Red Riding Hood as the “expression of a deep antagonism against men and sex” (TFL 241). Men (who are represented by the wolf) are seen as “ruthless and cunning animals, who turn the sexual act into a cannibalistic ritual” (CFT 7). A man is a heartless animal driven by the two most primary animal faculties: lust and hunger. Susan Brownmiller contrasts this position with her interpretation of the same tale as a “cultural story that holds the gender bottom line by perpetuating the notion that women are at once victims of male violence even as they must position themselves as beneficiaries of male protection”(CFT 8). Thus, according to Fromm, it is the wolf himself that symbolizes men, whilst for Brownmiller the story itself perpetuates a message of gender prejudice and stereotyping...
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...Kyle Malone Capstone Essay Comp 2 04/26/11 Snowboarding, A Community Worth Living In It was a friday night just like any other. It was time to gear up and put on my snow clothes. As I put on my snowboarding gear on this day I could have never guessed that this would be the day that I would officially become a part of the snowboarding community. It was a blizzard outside. It hadn’t stopped snowing for twenty hours straight. When I got to Brandywine I met up with my friend Vince. He was new to snowboarding and we were so stoked to get out and ride in three feet of fresh and fluffy white snow. As we rode up the chair lift we just stared in awe because it just looked like a winter wonderland. As we looked off the top of the hill we smiled and laughed and said “lets do it!” We rode for five hours straight in two to three feet of snow. It was like nothing else we had ever ridden. We came down the hill and went up to the bar and got some drinks and a couple of guys came up to us and asked us who we were. We all exchanged names and from that night on we started meeting more and more people and becoming more of a part of what was going on at Boston Mills-Brandywine. We were a part of a community, a community that knows no bounds as to color or age or race. We were all just snowboarders here. The origins of snowboarding go back to 1964. A surf fanatic named Sherman Poppen was wanting to surf the magic landscape of the rockies. As a result he created the first surfboard for the...
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...Do we live in a postmodern or a late modern world? Discuss with special reference to the UK Aiden Triggs Arguments surrounding the present state of the world in which we live have been and remain prominent within Sociology. Interpretations of our society largely come down to two over-riding concepts; a postmodern society or a late modern society. Definitions of such concepts are crucial in writing this essay in which I discuss the differing perspectives surrounding the state of our society today and the background for these perspectives, as well as highlighting their relevance to modern Britain. The postmodern world and postmodernity may be defined as a large, mainly cultural change from modernity which has seen a greater emphasis on pluralism and variety within the society (Macionis, 2011), we can relate such concepts to the likes of Bauman, Baudrillard and Lyotard who additionally place a large amount of importance on the size of such change and disruption (Stones, 2008). In contrast, a late modern world in relation to late modernity is defined as a society which has seen a rapid and almost uncontrollable growth of issues and institutional ideas pre-set and sustained within the philosophy of modernity, as well as the disappearance of boundaries which formally split such societies. (Macionis, 2011). With many features of modernity including technology and identity, as well as seemingly smaller issues such as anxiety, there is plenty to discuss in such a debate over postmodern...
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...בחר שפה▼ Order online anytime - Need help? Call 0115 966 7955 * UK Essays * About Us * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * Services * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * Guarantees * Offers * Prices * ORDER * Essays * Dissertations * Coursework * Assignments You are here: UK Essays » Essays » Management » International Marketing Strategies Of Loreal International marketing strategies of l'Oreal The essay examples we publish have been submitted to us by students. The essays are the students' work and are not examples of our expert essay writers' work. READ MORE ------------------------------------------------- Top of Form Bottom of Form Get a quote for your own custom essay here... Share/download essay: Print Download Email International marketing can be defined as the...
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...Introduction: Introducing a new product or service into a foreign market is a significant business achievement. As a matter of fact, there are a few things that companies have to face when it comes to globalization. This essay will deal with luxury products, and more particularly with high-end jewellery from the French brand Cartier. These products will be launched within the Chinese market, as it is close to become the largest luxury market in the world. In order to make this project as successful as possible, this essay will be divided into two parts. On the one hand, we will be analysing the marketing environment of the Chinese market by identifying major market opportunities. Also, the selection of a suitable target market for Cartier jewellery products will be made, and we will recommend which aspects of the product’s international marketing mix strategy would require adaptation. On the other hand, we will critically examine the notions of standardization and adaptation of the international marketing mix. 1. Market selection & Cultural Research and Impact on International Marketing Mix Strategy a. Market opportunities: In order to justify the choice of the Chinese market for Cartier jewellery products, 4 market opportunities will be identified. The first three ones will be dealing with socio/cultural aspects whereas the last one will be rather based on an economic aspect. With more than 1.3 billion of people, China has about 18 thousand billionaires, 440 thousand...
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...strategic decisions. We will take the viewpoint of the general manager and the senior marketing executive to address the issues of: ➢ Formulating segmentation and focus strategies ➢ Understanding, attracting and keeping valuable customers ➢ Positioning the business to achieve an advantage over competitors ➢ Identifying and exploiting growth opportunities ➢ Allocating resources across businesses and segments ➢ Managing the channels for gaining access to the served markets, and ➢ Aligning the organization to changing market requirements. The course will use a mix of cases, lecture/discussion, outside speakers, and group projects. This material will be integrated throughout the course with four over-riding themes. First, that successful market strategies deliver superior customer value; second, that successful implementation of these strategies requires a high level of market orientation – a market-driven firm has superior skills in understanding, attracting, and keeping customers; third, that the internet...
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...Achieving Inner Contentment may mean different things to some people, for example to some it may mean to have everything that you desire or want like expensive cars, bigger house, or more shoes, when really you do not need them. In the essay titled, “Inner Contentment,” by the Dali Lama and Howard C. Cutler, they seem to be having a conversation about what inner contentment really is and how both of them think that they can achieve it but in two different ways (Lama and Cutler). There are two different methods to achieving inner contentment, but one way is more reasonable and better than the other one. One of the methods is to obtain everything you want and or desire, which is the one that the Dali Lama and Howard C. Cutler say is the unreliable one that can get you into trouble, while the second method is not to have what you want but rather to appreciate what we have. In this essay they explain both, why one is unreasonable and how while the other one is reasonable (Lama and Cutler). The essay starts off with Howard C. Cutler walking down the street to meet with...
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