...shall perform a marketing audit on Blackberry; this involves both an internal and external examination of the company. A marketing audit can be used to identify both the strengths and weaknesses of a business and how it is affecting their ability to meet their overall aims and objectives. An internal audit is broken down into 5 main categories, these include: Resources- The resources of a business can include their Technical resources, financial resource, their organisational structure as well as their managerial skills Research in Motion has created value for its customers through R&D for the last 10 years, and they have as a result used their R&D as a distinctive advantage. As an innovator in wireless email solutions in the late 90’s they were able to establish assets such as licenses and patents related to data security, wireless transmission of data, and what they are known best for; their push email service. By securing these licences and patents it has given Blackberry an edge in the market with the features it offers, and allowed them to establish a target market which was business people and professionals, before moving into the general market. The major stakeholders of the company are two of the founding members, who currently serve as Co-CEOs of the firm. RIM performs well financially on a consistent basis, with revenue figures reaching $4.2 billion in 2011, although this is down 15% from the previous quarter. In the USA RIM owns 40% of the smart phone market...
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...1. Identify, in a SWOT analysis, the critical aspects you have discovered from the application of your chosen models to the industry and to Blackberry. Strengths 1. Highly secure phones; The primary RIM’s competitive advantage is its very secure mobile phones. The company released its phones with secure encrypted network that allowed sending emails between phones without possibility of stealing the information. This became the USP (unique selling proposition) of Blackberries and was a very attractive feature for corporates and governments that other phones didn’t have. As a result, BlackBerry became no.1 choice for enterprises and governments 2. Strong focus on narrow customer segment; Unlike other mobile phones and smartphones companies, BlackBerry tries to appeal for a narrow customer segment – governments and corporates. The result is a more focused approach to satisfying the needs of this narrow segment, something that other businesses rarely do. Weaknesses 1. Inability to market the brand; BlackBerry’s brand was known for the market long before Apple’s iPhone launch or Samsung’s Galaxy success. When the iPhone was launched, RIM had a better quality BlackBerry phone in the market, enjoyed larger sales and greater brand reputation but was unable to build on that due to poor marketing efforts. It spent and continues to spend significantly lower amounts ($41.3 million) on marketing, about 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334...
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...Research In Motion (RIM)/BlackBerry The case describes competition in the market for smart phones in North America, and the position of one player, Research In Motion (RIM), a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. Best known for its line of BlackBerry devices, the company designs, manufactures and markets wireless solutions for the mobile and telecommunications markets. The case allows students to understand the strategic dynamics in platform-based industries in general, and to explore more specifically how a firm that led the industry in 2007 could fall to earth so dramatically four years later. Research in Motion (RIM) began as an electronics and computer science consulting business started by Mike Lazaridis and Douglas Fregin in 1984. In 1999, RIM introduced its BlackBerry for corporate e-mail solutions. This Blackberry featured a push system for email delivery where e-mail messages were sent from the user’s personal computer to the Blackberry without dialing in. From 2000 upwards, its revenue skyrocketed and it continued to expand. Within 4 years of inception RIM became the first wireless data technology developer in North America. While RIM started out working with pagers its focus changed to two-way wireless communication around the same time that Jim Balsille joined the company in 1992. In 2003 RIM launched the Blackberry, giving users the first way to take the Internet with them everywhere on their cell phone...
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...MK100- Principles of Marketing February 3, 2013 Research in Motion (RIM) - Blackberry in Decline Week 4 Assignment #1 Blackberry Cell phones have been an established brand and product offering on a global scale by Research in Motion (RIM). Research in Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Research In Motion Limited, (2013) RIM directly competes with several Smartphone companies like Apple, Nokia, and Google’s Android for market share. RIM’s product offerings include the same product that Apple, Nokia, and Google offer the consumer. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry Smartphone’s, and software for businesses and accessories. Research In Motion Limited, (2013) RIM’s blackberry devices were well known for their security and reliability as an email device. The demographics of the current Blackberry target market is composed of mid to upper class buyers aged 30-55 in the professional, executive, and industrial segments. Blackberry devices served the business world with a sturdy, reliable device that offered the business consumer a device that performed many types of business functions. One of these...
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...Despre Rim Si Blackberry 1. RIM RIM sau Research In Motion este numele companiei Canadiene care a pus bazele serviciului BlackBerry, companie care a fost fondata in 1984. Aceasta a lucrat pentru armata Americana si s-a ocupat si dezvoltat pe “comprimarea informatiei” secrete transimise pe distante lungi prin intermediul internetului. Ulterior a trecut si in sprijinul companiilor sub forma unei “solutii” numita BlackBerry(mura neagra), iar in 1997 au dezvoltat si lansat primul lor aparat Blackberry. Aparatele BlackBerry sunt vandute in peste 160 de tari, in peste 475 de retele mobile si inregistreaza un numar de aproximativ 33 milioane de utilizatori. 2. Acum BalckBerry este o solutie “all in one” fara compromisuri o telefon mobil cu functii multiple o mesaje – push email, mesagerie instant, mesaje PIM, SMS si MMS o browser pentru navigare pe internet o calendar, note sincronizate cu calculatorul o capabilitati multimedia(foto, video, mp3) o posibilitate de utilizare ca modem 3. Elementele principale ale BlackBerry Pe langa utilizarea normala a aparaturlui BlackBerry(apel, sms), acesta are capabilitatea de a accesa aplicatii in timpul unei convorbiri(Multi-Task). Push email – corespondenta te gaseste pe tine Ce este Push Email? Este mai degraba ca o livrare prin curier, adica corespondenta vine direct la tine, nu trebuie sa depui nici un efort pentru a ridica(posta normala) Prin acest Push email costurile de date sunt reduse iar durata de viata a bateriei este marita...
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...2008, Research in Motion (RIM) is standing at the strategic juncture where important decisions need to be taken regarding global expansions. The biggest strategic issue it faces is to carry over yesteryears’ growth to next level through sustainable innovation at global level. Although its R&D expenditure has grown 6 times in the last four years, the ratio of R&D expenditure to sales has been halved. This ratio shows RIM is not utilizing its explosive growth to proportionately improve its technological innovations (important for sustainable revenue growth), which are the main sways of the mobile communication industry in which it is doing its business. Mobile communications industry is highly competitive being oligopolistic in nature. Gauging RIM on the Porter’s five forces model, I understand there are many a threats to RIM. The biggest threat is the Threat of Rivalry. RIM’s direct competitors have much bigger market share globally and they are spending much larger amounts (as well as R&D ratios to sales) on the R&D activities in comparison to RIM. They are also trying to convert the industry into network industry by sharing of Mobile OS (e.g. Symbian) across companies. Some of them have already expanded globally for tapping talent in emerging countries, an idea which RIM is pondering over. RIM’s Blackberry products have a product differentiation (temporary competitive advantage) of being a smartphone originally built for busy professionals. But now, RIM is also trying to capture...
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...Executive Summary Research in Motion(RIM) was founded in 1984 and is a Canadian multinational telecommunications in Waterloo, Ontario, Canada. Rim manufactures and markets wireless solutions for the worldwide mobile and telecommunications market. RIM began with an innovative idea and had much success from but was unable to sustain it due to competitors such as Google and Apple entering the marketplace. Revenues in 2011 increased 33% from to 2010 to 20 billion. RIM currently has a market cap of 7.1 billion. RIM possesses several attractive reasons for a company to acquire them. RIM holds a valuable intellectual property portfolio, talented team of employees and owns a strong technology infrastructure. This would benefit an acquirer because it would reduce time to enter a market, enter a new market as well as stop a direct competitor. Specific reasons for a potential acquirer to purchase RIM include their book value exceeds their market value, they have no long term debt and continue to have a sizable customer base. There are two distinct sets of acquires that would be interested in purchasing RIM. First of which would be financial buyers such as private equity and venture capital firms. Financial buyers such as Kleiner, Perkins, Caufield & Byers, Bridgescale Partners, 3i Group Plc, Foundation capital and Bay Partners are firms who would potentially be interested because they currently specialize in technology and telecommunications and have resources...
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...You should always do a Pre-Trip Inspection of your commercial vehicle anytime you are away from it for an extended period of time, and before you leave on any trip. The Pre-Trip Inspection is essential for proper transportation, and for the safety of everyone on the road. * First, you should always start your Pre-Trip Inspection by the driver’s door, and check the front left tire, lights, and running board. After you visually check that you should start to make your way to the rear of the truck, and check your airlines to ensure they are hooked to your trailer properly, and that there are no holes in the airlines. You should also check to make sure that your electrical line is hooked to the trailer properly so you can check the lights of the trailer as you do your walk around. * Secondly, you should check the rear tires of the truck to make sure they are properly inflated, and intact. You can do this by taking a rubber mallet, and thump each tire. The mallet should have a significant bounce, but if it does not you should check the air pressure in the tire. If the air pressure is low, and you are at a truck stop, you can easily access an air compressor. Sometimes low air pressure in tires can occur while you are in the middle of nowhere, and if that is the case you should safely pull to the side of the road, and call your company immediately. * In addition to check the rear tires, you must look underneath the trailer to ensure proper coupling. When you do this you will...
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...requirements stated below. Functional Requirements: * The bike must be strong, light and easy to maintain. * The bike should run for at least 250 miles in 3-4 days ride for mountain bike race in Alaska. * The bike should be easy to maintain & shall come with spare parts – tire rim, hubs and spokes. Supplemental Requirements: * The bike should have following accessories- front and rear lights, an air pump, a bracket to mount underseat GPS device, a small bike bag. * It shall have white cotton tape around the handlebar. * The bike shall be painted in red and silver color. Constraints: * The bike shall not weigh more than 30 pounds. * It shall have 28” saddle height, 3” saddle setback, 9” handlebar height, 24” handlebar reach. * It shall have 20” wide handlebar with 10 in. stem. Product Acceptance Criteria Project is completed on time as agreed upon in this document. The bike must meet all physical criteria (dimensions, weight) as mentioned in the requirements. Project Deliverables Mock-up design to verify dimentions. Spare parts (2 per wheel) – tire rim, hubs and spokes Project Exclusions * The shall come with spare parts – tire rim, hubs and spokes (2 per wheel) and any extra spare parts (if required) can be purchased separately (subject to availability). * The cost of the shipping crate and shipping / handling charges are out of budget for this project and shall be paid by Matt Sturgis. * Any accessory other than...
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...How To Fix A Flat Tire A problem that i seem to have more frequently than others is driving around in my car and all of a sudden coming face-to-face with having a flat tire. Ive been in this situation so much i could probably teach a course on how to fix it. So i've decided to give my step by step list of steps i take in order to getting your vehicle back mobile. Before i start there will always be different variations of how to fix this particular problem because of different situations/environments, makes/models of cars and types of tires used on the vehicle. But with that being said, let me begin. Step 1- As soon as you find out you have caught a flat tire (the sound of your rim against the pavement/difference in drive should alert you to this matter) you should immediately try and find a flat surface/level of terrain to stop so you could have a leveled surface to keep your vehicle from rolling away from you. Step 2- Put your car in "park" , and apply the "parking brake." (if you weren't able to find a flat surface try and find a large enough object in order to place in front or back of the tires to help prevent from rolling and to keep the car stable as you prepare to work. Step 3- You will need to assemble your tools. (which should be a jack, spare tire/donut, and given what time it may be you might want to have a flashlight ready.) Step 4- Place your jack underneath your car onto the hard portion (straying way from the plastic portion that some cars may have) and...
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...Research in Motion and Blackberry Word count (to nearest 100) MKT 201 : 11 am section. Instructor: Professor Deepak Outline Company Overview and Project Focus Research in Motion (RIM) is one of Canada’s companies that are declared in its US official website to be “a global leader in wireless innovation, [that] revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999” (“Research In Motion”, n.d.). The BlackBerry product line includes the BlackBerry Playbook tablet, BlackBerry smartphone, and software for businesses and accessories. RIM launched the Blackberry smartphone in 1999. Indeed, RIM was a global leader with a strong position in the world market in early 2000s. RIM was first to understand that mobile application had to be simple to use. Company Mission and Vision Every company strives to satisfy its customer needs by implementing the strategies within the company’s mission and vision. A mission statement describes the firm’s objectives of the activities it plans to take. However, the vision statement includes the steps that should be taken to achieve the company’s goals and strategies. RIM’s mission statement states, “To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies” (Ricketts, 2011). To denote furthermore, the mission emphasizes on hiring highly skilled employees that are able to deliver products of value...
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...Research In Motion (RIM) had a modest beginning with an ambitious vision. Today, more than 20 years later, that ambition and vision has translated into success. RIM is one of the world’s leading designers, manufacturers and marketers of solutions for the mobile communications market. Through development and integration of hardware, software and services, RIM’s portfolio of award-winning products now includes the BlackBerry® wireless platform, the BlackBerry Wireless Handheld™ product line, software development tools, radio-modems and software and hardware licensing agreements. Take a few minutes to tour our history and gain an understanding of where we came from, how we got to where we are today. 1984 • RIM is founded by University of Waterloo engineering student Mike Lazaridis (President and Co-CEO) and University of Windsor engineering student Douglas Fregin (Vice President, Operations) 1988 • RIM becomes the first wireless data technology developer in North America and the first company outside Scandinavia to develop connectivity products for Mobitex wireless packet-switched data communications networks 1990 • 1991 • 1992 • RIM introduces the DigiSync™ Film KeyKode™ Reader RIM introduces the first Mobitex protocol converter (MPC) RIM introduces the first Mobitex point-of-sale solution, a protocol converter box that interfaces with existing point-of-sale terminal equipment to enable wireless communication 1993 • • 1994 • • 1995 • 1996 • RIM introduces RIMGate...
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...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
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...OPERATIONAL STRATEGY OF RESEARCH IN MOTION (RIM) BY ABIN MATHEW MBA B B112 TABLE OF CONTENTS INTRODUCTION ……………………………………………………………………………………………….. 3 HISTORY ………………………………………………………………………………………………… 3 VISION ………………………………………………………………………………………………… MISION …………………………………………………………………………………………………. OPERATIONAL STRATEGY………………………………………………………………………………………5 CONCLUSION ………………………………………………………………………………………………….8 INTRODUCTION Research In Motion (RIM) is a leading designer, manufacturer and marketer of wireless solutions. The company provides platforms and solutions allowing access to time-sensitive information, including email, phone, SMS, internet and intranet-based applications. Its technology also enables a broad array of third-party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of products, services and embedded technologies include the BlackBerry wireless solution, and other software and hardware.The company operates offices in North America, Europe and Asia Pacific. The company is organized and managed as a single reportable business segment, which includes the research...
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...Research in Motion (RIM) is a designer, and manufacturer of BlackBerry wireless and e-mail services for the worldwide mobile communications market. RIM was founded in 1984 in Waterloo, Ontario, Canada by Mike Lazaridis and Douglas Fregin. With the development of integrated hardware, software and services, it provides platforms and solutions for all-in-one access to information, including e-mail, voice, browsing, instant messaging, short message service (SMS), Internet and intranet-based applications. It’s selection of products, services, and embedded technologies are used by thousands of organizations and millions of consumers around the world including the BlackBerry wireless solution, and the RIM Wireless handheld product line. RIM is also known as the inventor of the smartphones for business and government corporations. Some of the challenges that RIM face included Glenayre Technologies Inc. In August of 1991 Glenayre Technologies Inc. filed a patent infringement suit against RIM, regarding a patented process involving power generation from a dual battery source. Protecting intellectual property is one of the major security concerns of a company. There are many ways to implement the policy like blocking video camera of employee’s phones and ask them to register their phones. To be able to protect its intellectual property, RIM records all employee conversations using its domain. According to Robin Beinfait, former Chief Information Officer, RIM employees allow using the...
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