Riordan Manufacturing
Riordan is one of the manufacturing companies that produce plastics that has been used in sports and medical industries. Sales and marketing systems of Riordan depends on today’s standards of integrated information management. Riordan is computerizing its sales and marketing systems to handle their customers efficiently. It is also working on attempting to consolidate customer information to provide good value to the customers. They use microfiche and paper files to keep their database and records. Sales and Marketing reviews
“Riordan focus is to consolidate their customer information therefore sales department has started to transfer their old data to CRM system. Its historical data can be tracked electronically, which includes dates including order, delivery, and payment dates by order” (Riordan, 2006). Riordan produce Unit and dollar volume of each product including plastic bottles, fans, heart valves, medical stents and custom plastic parts.
It has 15-20 main customers and 12 minor customers. Each department uses their own tools and systems to handle their sales and customer information. Some sales team use pen and pencil while other use software like ACT. To understand customer needs, the firm is focusing on new integrated customer management system.
Riordan do not have any specific system to track the past marketing plans which they can use to build upon past knowledge. They need to keep track of the production information as well as profit and loss statements. They use file cabinet to keep their past records of marketing research. Riordan manufacturing has disparate systems of sales and marketing for instance multiple databases, paper documents, and microfiche. Riordan implementing integrated customer management system to handle the customers and provide perfect value to the customers.

It is vital that Riordan realizes the