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Rise of Fitness Awareness

In: Miscellaneous

Submitted By Rohit84jsr
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Pages 19
International
Markets Bureau
MARKET INDICATOR REPORT | APRIL 2010
Health and Wellness Trends
In India
EXECUTIVE SUMMARY
INSIDE THIS ISSUE
DID YOU KNOW?
PAGE 2
ALTERNATIVE BEVERAGES TO
CARBONATED DRINKS ARE ENJOYING GREAT SUCCESS IN THE INDIAN MARKET.


Health and Wellness in India
Market Data
3
Fortified/Functional
4-5
Better-For-You
6-8
Nutraceuticals
8-11
Organics
11-12
Definitions
13
Reducing fat intake is the most important and frequently practiced dietary approach by Asia Pacific consumers.
Health-conscious urbanites have increased spending on the services of dieticians, nutritionists, weight-loss centres and gyms.



This report uses definitions for fortified/functional, better-for-you, nutraceutical and organic foods as defined in Annex “A”.
India’s population of 1.1 billion, second highest in the world, is expected to reach 1.3 billion by 2015. India also has one of the youngest populations in the world, with the proportion of under-29s projected to reach 56% by 2015. This group views shopping as a form of entertainment and is brand-conscious. With more than half of the population young and single, the processed food, eating out, leisure, and health and fitness sectors have experienced high consumer spending. Middle-aged adults (ages 45-55) currently form the second largest proportion of the Indian population (21.2%), a share expected to increase to 23.4% by 2015. Health related products are an important part of this group’s discretionary spending. Pensioner’s make up only 5.1% of the Indian population, but due to increased health consciousness they are spending more on fitness and medication. A key trend is the move toward natural products comprising herbs, vitamins and minerals.
India’s economic progress has given rise to a stronger middle class, which is the main driver behind most consumer trends, however they...

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