...constantly strives to bring greater exposure and an understanding of the mind-body connection and integrative fitness. The managing director of Reebok Instructors Alliance, South Africa (the fitness arm of Reebok), Jannie is a consultant to many international Reebok markets such as Singapore, Japan, Hong Kong, Korea and India. He spoke to Hansika Pal on the growing awareness of Indians towards their fitness, a development that spells business for his company. Are Indians getting more fitness conscious? During my first visit five years ago, I noticed very little health awareness. For instance, in places like Delhi and Mumbai I did not notice any fitness clubs or studios. After a gap of five years, I now notice there are a lot of fitness centres particularly in the metros and other large cities. The situation now is as different from the earlier one as day is from night. Studios are mushrooming and competition between businesses have started. Events such as workshops and a conventions have started. Last year, more than 90 instructors attended the Reebok resolution event in Mumbai, which would have not been possible five years ago. People in India are now realising that exercising is not just for disease prevention, but also for stress release. Where do you rank India vis-a-vis the developed countries as far as fitness awareness is concerned? Awareness in the health and fitness industry in India has grown manifold. India is coming on par with global standards. Five years ago, when we...
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...terms of ethnicity, age, religion and shares both rural as well as urban areas. After conducting an extensive research, I discovered multiple health problems that required the intervention of Community Health Nurses. I selected three common community nursing diagnosis. The first diagnosis is the rise in cardiovascular diseases, diabetes, stroke , chronic obstructive pulmonary disease, and obesity. The second diagnosis is the lack of physical activity leading to obesity. The third is, fall in the elderly age group. The first diagnosis I would like to address is the rise in cardiovascular diseases, diabetes, stroke, and chronic obstructive pulmonary disease. The rise in these deadly diseases is majorly due to the unhealthy lifestyles adopted by the community. Members here were observed to be smoking, obese, unhealthy diet, and not many were physically active. Nursing interventions which can change this picture is to conduct regular meeting within the community to discuss about the problems faced by its members within the community. Another move would be to conduct regular health camps to monitor the health, heath education classes for the young and old alike. Create a general awareness on measures to prevent these deadly diseases. People...
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...Balance Sheet BUSINESS CONTROLS 11 Accounting System INTERNAL CONTROL COMPLIANCE TO REGULATORY BODIES REFERENCE…………………………………………………………………………………….12 Executive summary Wellfit, Inc will provide fitness plan, body workouts and health exercise. Health service provision is one of the sector that is fast gaining popularity and Wellfit, Inc intends to tap on the industry’s success by capitalizing the scarcity of service provides and the large market available. The business venture intends to offer workout services and health exercise at a low cost to its targeted market segment. The management of the business venture is made up personnel with experience in health care, and since the US health care market is on the boom, Wellfit’s market volume is projected to rise to $70 million by the year 2015 since the largest market segment is still untapped. Heart disease related illness and obesity are currently on the rise causing an increase for the demand of health and fitness clubs (Armstrong & Mechelen, 2000), and since our competitors ignore the market segment of individuals with low income, Wellfit, Inc stands a chance of immense growth in its untapped market niche with increased awareness in heart diseases and obesity being the driving force in attracting more clients. Wellfit, Inc intends to incorporate use of state of the art facilities and equipments to ensure quality...
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...Implementation.………………………….…….….…….…….……………...……10 VII. Performance Evaluation…………….………..…………………………….......................…….11 References..…………………………………...………………….………........….12 I. EXECUTIVE SUMMARY: Suunto is a world leader in designing and manufacturing sports precision instruments. Since 1936, Suunto has been at the vanguard of innovation and design of sport watches, dive computers, and sports instruments engineered for training, hiking, mountaineering, hiking, skiing, and sailing. Suunto enjoys an esteemed reputation because it delivers intuitive design, accuracy and dependability combining aesthetics and functionality that allows athletes analyze and improve their performance. The demand for fitness products and the rise of wearable technology is a prospect that Suunto must look into. Suunto must look into the feasibility of expanding its product line to produce products that will fill the needs of other users in aviation, and the military for example. This expansion in product offerings has the potential of increasing market share and revenue. Suunto will have to overcome challenges to expand its product offerings and increase its market share. This marketing plan presents a possible way for Suunto to capitalize on its strengths and opportunities that the current marketing environment presents. II. ENVIRONMENTAL ANALYSIS Since its...
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...Marketing Business Plan Marketing Management 9-2-13 Truly Fit will be a community fitness center intended to help residents of Wellsville, New York and the surrounding communities to practice strength and conditioning programs to improve their health and better their lifestyles. It is intended for people of all shapes and sizes, from the highly specialized body builder to the elderly trying to maintain use of crucial muscles that may weaken with age. This fitness center is, by design, broad, general and inclusive. We will not specialize in one particular wellness routine or program, we will generalize in order to welcome all people. Athletic improvement in sports, achieving personal goals, and weight loss are just a few of the goals that may be achieved through a membership at Truly Fit. Truly Fit will be the only fitness facility in the area that is truly dedicated to engaging in the health and fitness needs of our community. This will be done through providing the highest quality equipment, constantly keeping our staff up to date on certifications, providing the highest quality equipment, constantly keeping convenient hours and a fun, social and friendly atmosphere. This is a new service to the area; therefore, it is in the introductory stage of the product life-cycle. Since the service is very new, an integrated market plan will help promote growth in members at the facility. Through marketing, sales of memberships will begin the growth portion of the...
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...Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning Marketing Program 11 a. Product Strategy b. Price Strategy c. Breakeven Analysis d. Promotion Strategy e. Place (Distribution) Strategy Financial Data and Projections 14 a. Past Sales Revenues b. Five-Year Projections Organizational Structure 15 Implementation 16 Evaluation and Control 17 Bibliography…………………………………………………………………………………………... 19 Executive Summary PowerGo Equipment is a partnership, family formed to produce unique indoor and outdoor exercise equipment to fitness fanatics and exercise gyms across the nation. Our company will hire knowledgeable qualified/certified staff members who will be available 24 hours for fitness advice, the proper use of our units, and customer service support. PowerGo will incorporate new age equipment that will appeal to many different consumers and construct fitness ideas using the fundamentals and theories of traditional exercise. One of the keys to success of...
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...normally order at a counter and pay before eating. GDP Fast food restaurants represent one of the largest segments of the food industry with over 300,000 restaurants and $184 billion in sales in the U.S in 2010. The industry also seems to be recession proof. When the U.S. GDP fell from $14.297 trillion in 2008 to $14.044 trillion in 2009, fast food sales increased 4.2%. Convenience and low costs seem to be the main reasons the industry thrives when the economy is down. Unemployment Rate Higher unemployment rates tend to hurt the fast food industry. Most fast food customers work in industries like construction, manufacturing, and retail – industries that are usually hit the hardest when unemployment is high. Inflation As inflation rises, cheap fast food restaurants become more popular. In recent years, fast food restaurants have introduced low price items to their menus . For example, McDonald’s introduced its “Dollar Menunaire” menu. Menu items like this are aimed at luring away customers from higher priced dine-in restaurants whose prices have suffered due to inflation. Employment Costs Employment costs seem like they would be low in the fast food industry since a large percentage of the workers are paid minimum wage. However, employee turnover is high in the fast food industry. Costs associated with employee turnover include covering the vacancy, advertising the position and training new hires. The loss of experienced employees can also lead to a "brain drain," which...
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...An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness Executive Summary Introduction The rise of the U.S. health club industry can be traced back to the 1980s and 1990s when the majority of health clubs emerged. By 2004, this $14 billion industry claimed 41 million members. Although the health club industry operated in a perfectly competitive market, several prominent key players gained large market share, including Bally Total Fitness and 24 hour Fitness. This perfect competition encouraged entry of smaller emerging firms into the industry. In 2004, the health club industry consisted of 26,000 clubs in the U.S. Of this growing market, the fifty largest firms were responsible for 33% of industry revenue and 38% of the clubs was not-for-profit. The for-profit industry was divided into the following formats: owner-operated clubs, franchised clubs, design and management companies and health spas. Bally Total Fitness, the largest publicly traded health club operator in the United States in 2004, claimed over 3.6 million members worldwide. This multi-million dollar company had earned a reputation as being the “largest and only nationwide commercial operator of fitness centers” in the United States, a substantial leap from the single modest club that first opened in 1962. Several advantages contributed to Bally’s success over the other health clubs in the industry. CEO...
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...many changes to marketing strategies for businesses. Cultural changes and demographic shifts have led to a higher health consciousness; this then spurs widespread interest in many various sports such as tennis. For this company, technological and social trends have built new outlets for marketing such as online advertisements, social media and e-commerce. Outlets such as social media and new devices such as tablets, smartphones and other portable computers have led to a higher connection among users; therefore this contributes greatly for word of mouth marketing. The use of social media is a marketing powerhouse. The constant changing of technology has its drawbacks too, such as the market is saturated with cheap materials and due to the rise in popularity of the sport demand is increasing. With the cost of everything rising marketing for a cost effective and competitive product is key. Usable peer to...
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...1. Executive Summary NextGen Fitness will serve North Philadelphia area school age children, helping them to become more productive, while lowering their overall health risk with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy school age children are more productive than chronically ill and overweight children. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At NextGen Fitness, we tie learning ability and productivity directly to the health care issue. We believe that traditional approaches to the current fitness and health care crisis are misdirected or nonexistent in most urban neighborhoods. These traditional efforts are what we call reactive--that is, they minimally address fitness levels then when illness or injury occurs, public assistance and basic health aide is provided as both solution and treatment. Our approach, which emphasizes prevention and good health promotion, is much more proactive. By helping school age youth change their behavior patterns and choose more healthy and active lifestyles, NextGen will lower parent’s health care expenditures and subsidies provided by healthcare organizations, while raising academic productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced risk of obesity, reduced physical injuries and removal from prescription drugs that currently address these issues. 2. Situational Analysis ...
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...use of Technology in Weight Management (Mentioned company right in front) Growing access to information surrounding health awareness has led to more people looking into weight management. This has contributed to the growth of the weight loss industry, where companies continually recommend novel solutions ranging from fitness programs to diet pills and surgical procedures (Glatter, 2012) in an attempt to profit from this lucrative business (Shows COE that this is a lucrative business). (This suggest that we can … as it compliments our setup) Advances in technology have enabled a much more effective approach to weight loss for the industry, where it offers both convenience and detailed analysis into the individuals’ weight management progress (Glatter, 2012). This has since led to an increasing number of health conscious individuals turning to technology for their weight management plans (Weintraub, 2013). The aforementioned trend highlights the integral role that technology plays in weight management (Weight Watchers Partner with Philips, 2012), and thus shows the necessity for companies to adopt such technologies should they wish to cater to this group of (growing) health conscious individuals (Why am I suggesting this). The use of technology in weight management involves both the aspect of electronic and internet technologies, which gave rise to a variety of approaches to losing weight such as tracking the activity and calorie count, as well as monitoring of the database...
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...Models: Too Thin? There was a saying that you could never be too rich or too thin. But with the rise of eating disorders in the modeling industry, fashion scouts are rethinking their choice in girls. Models with low body mass index or BMI have become the industry norm, which in turn is causing societies perception of a beautiful woman to be distorted. Fashion scouts need to be more aware of the model’s natural BMI that they employ and require help if signs of an eating disorder are present. A Utilitarian point of view on whether or not thin models should be banned would be to ban the use of thin models in modeling. In the 1960’s, supermodel Twiggy came on the scene. She is best known for her very thin, waiflike figure that brought on her nickname (Twiggy). Twiggy’s look became the new desired look for models regardless of whether it was their natural size or a size that was brought on by an eating disorder or excessive exercise. Now decades later we are still seeing the effects of the demand for stick thin models and how it has affected society. More specifically the rise in eating disorders and low body mass index or BMI in models on the runway today. There are two types of eating disorders that are most common: Anorexia Nervosa and Bulimia Nervosa. Anorexia Nervosa is an eating disorder where a person diets, exercise, or doesn’t eat even if they are underweight. People with this disorder often times have a large fear of becoming overweight or gaining...
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...GLOBAL STRATEGY AND LEADERSHIP PRE-SEEN CASE STUDIES CPA PROGRAM SEMESTER 1 2016 Table of Contents Section B – minor case study.................................................................................................................................... 2 Section C – major case study .................................................................................................................................... 8 Section B – minor case study Cocoa Sublime An introduction to Cocoa Sublime Cocoa Sublime is a family-owned manufacturer and retailer of high quality, handmade chocolates based in Australia. Established by George Swift in 1902, the company’s head office and manufacturing facilities are located in Tasmania. In 2015 Cocoa Sublime recorded sales revenue of AUD 45 million, making it one of the largest family-owned chocolate-makers in Australia. The company’s chocolates are sold mainly through Cocoa Sublime boutique stores that provide old-fashioned, personal service. Its reputation is built on a perception of high quality chocolate, excellent customer service and predominantly Australian sourced ingredients. The Australian chocolate-making industry The Australian chocolate-making industry is the largest category in the Australian confectionery market, comprising over 59.5 per cent of this market (IbisWorld 2015). The confectionery market is expected to have total sales revenue of AUD 6.2 billion in 2015-16 reflecting moderate growth of 1...
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...disease/ non contagious disease Important-vital/ significant Health- wellness/well-being/fitness Challenge-issue/problems/ summon/dare Pacific- Oceania /region 4. Direction word-Comment Meaning-remark that gives an opinion, interpret or explain something 5. The vital of wellness in the region is issued by killer diseases. 6. How does NCDs become an important health challenge in the Pacific? Step 2 1. diabetes, smoking, style of living, majority of the Pacific people has it, deadly disease, can be avoided individually, food, morally contagious, advertisements, expensive, Government should impose law to reduce it, raise awareness, alcohol, culture, lazy 2. For (solution) | Against (problem) | Raise Awareness | Style of living | Government Policy | Deadly disease | Government Help | Advertisements | 3. Ads. Ads. Deadly disease Deadly disease Style of living Style of living Govt. help Govt. help Govt. Policy Govt. Policy Awareness Awareness NCDs in the Pac NCDs in the Pac Problems Problems Solutions Solutions Step 3 Readings (2 articles in IA) | Problems (written in point form) | Solution (written in point form) | Reference | Article 1:Honiara Communiqué on the Pacific Non-communicable disease crisis(Online) | * Deadly Disease75% death * Style of Livingup to 4/5 adult smoke | * Govt. HelpFund health systems * Govt. PolicyTobacco control * Raise Awareness | (WHO.2011,Honiara communiqué.... pp.1-2) | Article 2: The economic costs of non-communicable...
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...Nagar Market research and image Analysis Student No. 28044 Project on Fitness Studios Table of Contents 1. MARKET RESEARCH ON FITNESS STUDIOS page(4,5) 2. A)Introduction Page(5,6) B) After World War 2 page(6,7,8) 3. The Birth of American Health page(9,10) 4. Marketing (page 10,11,) (a) Television Viewing (b)Observation 5. Interviews (Page 11, 12, 13) (A)Face to Face Interviews (B)Household Interviews 6. Final Survey (Page 14) 7. Results of the Survey (Page 15, 16, 17, 18) 8. Negative Feedback (Page 19) 9. Customer Satisfaction (Page 20) 10. Unique Fitness Clubs (page 21) 11. Challenges and Opportunities (Page 22, 23) 12. Conclusion (Page 24) 13. Appendices (page 24) 14. References (Page 25) MARKET RESEARCH ON FITNESS STUDIOS Taking a practical action-oriented approach, and focusing on established, need to know subjects. This seminar paper of mine will reflect market research on Fitness Studios in International Business Environment. This series will concentrate on developing practical texts. I made best efforts I could to ensure that each title that this research remains international in both content and research and gives a clear picture. Overall this paper will produce a body of work that will enhance international awareness about marketing research on fitness studios. Note:- I made every possible effort to ensure that the information...
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