...Ted and Harry’s Ice Cream Factory Case Study American University of Sharjah School of Business and Management Executive Masters of Business Administration TED & HARRY’S ICE CREAM FACTORY The Russian Experience Case Study Submitted By: Dhia Karajih Hessa Ahli Issam Abbassi Sameera Al Buraiki Ted and Harry’s Ice Cream Factory 2 Q1: Do you think Ted & Harry’s Russia was a success? There are different views about what makes a business successful. Typically success should be judged by the ability of the business to meet its objectives. The success of businesses can then be judged in terms of their ability to meet important targets (objectives) and creating a cycle of stakeholder satisfaction. Accordingly, we should measure the success of Ted and Harry’s Russia against the objectives Ted and Harry have set when they decided to branch out in Russia and see whether it was met. The idea of promoting peace was the main objective, and from this standpoint, we can say that Ted & Harry Russia was successful in its business experience in Russia. In the first place, Ted & Harry's motivation was sourced from their social responsibility and not just to make profit for the business, although it is an important element of the organization's existence in the market. Moreover, the goal of the organization in branching out in Russia was based on the idea that “International Peace Could Be Promoted Through Cooperative Business Ventures” Ted and Harry believed after their first visit...
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...A high unemployment rate would mean employees could be obtained more easily and could be paid cheaper wages. On the other hand unemployment rate could low therefore employees are hard to obtain and to attract the right people higher wages must be paid. SOCIAL – close analysis of society If Nestle factories do not control their pollution levels or have big buildings destroying the landscape with noise and traffic congestion, then the local residents would complain to their local council resulting to possible incentives for bringing in jobs for the community being stopped. On the other hand, local residents with small businesses near to Nestle Factories would benefit due to the money being brought in by workers at the factory. Consumers eating less chocolate because of health risks or a seasonal variation in the summer months where Ice Cream is more popular (Ice cream version of the KitKat egg). Consumers spending their disposable income on new technology like mobile phones, computer games and young children spending money on new toy ect. TECHNOLOGICAL – developments in manufacturing and business processes. If the cost of machinery risen due to an increase in cost of producing that machinery means production cocts of the new KitKat will be high than before the increase. There could be new machinery enter the market that allows production to be carried out more effective and efficient than before, which saves on labour costs. Maintenance...
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...Chinese market entry strategy for the Turner’s Ice Cream Introduction This report sets out to analyse the selected UK ice cream manufacturer – the Turner’s strategy to entry to China’s ice cream market. It uses SWOT analysis approach analyses the company’s strengths, weaknesses, opportunities, and threats. The report has identified a general marketing entry strategy which will help the company developing new market effectively. It contents the introduction of the Turner’s company in brief, the Chinese ice cream market, the SWOT analysis and the suggested marketing entry strategy. The Turner’s Ice Cream in brief The Turner’s Ice Cream was founded in 1950. Two years later, “Verona” rang of flavoured ice cream was introduced. By 1960, the company had over 30 outlets along the south coast of England, and by 1988, there were 250 Turners’ shops around the UK. The company has recently launched a franchise option, and there are now 14 franchisees operating near key tourist centres in England, Scotland, and Wales. Turner’s ice cream has justifiable acquired a high quality, upmarket image, and the company has continued to emphasise traditional values, traditional products, and traditional ingredients. From 2004 to 2006, the company’s sales stood at around 1.5 m GBP, trading profit reached 1.1 m GBP. The company’s profile looks OK, but there is no doubt that times are getting harder. The UK ice cream market previously is dominated by three large players – Walls, Lyons, and...
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...“Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited” Submitted to Sharmin Shabnam Rahman Lecturer BRAC Business School BRAC University Submitted by Md. Robin Miah Id# 06204032 BRAC University Date: 02-09-2010 September 2, 2010 SHARMIN SHABNAM RAHMAN Lecture BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, This is to inform you that I am submitting the internship project report titled “Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited” upon completion of my formal internship attachment period from May 06, 2010 to July 06, 2010 with Unilever Bangladesh Limited. I would like to thank you and show my gratitude for your support and guidance that you provided me during the preparation of this report. Without your help it would have been impossible for me to prepare this report. I would like also show my gratitude to my Company supervisor MD. Risalat Siddique, Brand Manager, UBL for his support during my internship period. I have tried to discuss all the relevant points of a feasibility study while keeping consistency with Unilever Bangladesh Limited’s information confidentiality policy. I would be glad to clarify any discrepancy that may arise or any clarification that you may require regarding my project and report. Sincerely, ________________________ MD. ROBIN MIAH ID#06204032 BRAC University ACKNOWLEDGEMENT I would like to show my sincere gratitude...
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...BUSINESS PLAN ASSIGNMENT FARMER’S ICE-CREAM -A private natural start-up A Venture by: Subhadra Venkateswaran (16) Sukriti Tolani (19) Susheel Kumar (21) Suvash Kumar (22) MA. Social Innovation and Entrepreneurship TISS, Tuljapur OUR VENTURE India is a developing country, which promotes innovations and experiments are welcome. In this developing country, we are faced with a lot of problems every day. With initiatives trying to fight the prevailing poverty and unemployment, there are also problems on increasing health issues in the country. We aim at reducing the increasing health issues in the society by providing completely healthy and pure Ice-creams. The ice-creams will be completely sugar free and natural. Health care is the foremost thing...
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...5794 Strategic Management Spring 2006 Ice-Fili: Winning Strategem in a Contemporary Venue -Team 5- 900-22-7377 904-46-8228 904-47-4673 904-50-0701 904-50-7922 904-52-3718 February 13, 2006 Executive Summary Ice-Fili had been successful in the past, surviving various tumultuous times including the transformation of the Russian closed economy into an open economy and the financial crisis in 1998. As Russia’s largest domestic ice cream producer, they had held onto their market leadership for many years. However, increasing competition from foreign companies, along with the emergence of regional producers of ice cream led to Ice-Fili’s market share erosion in the recent years. Porter’s five forces model was the primary method to analyze Ice-Fili’s industry and its competitiveness in the industry. Segmentation analysis was used for further study of the ice cream industry in Russia. The analysis was carried on key variables like distribution channel, buying behavior, geographic locations, and product characteristics. Based on this model, various alternatives were considered. From these alternatives, it was possible to form a recommendation: Ice-Fili will need to focus on the strengthening of its distribution channel through various efforts including marketing and raising of capital while focusing on its long history and brand recognition. Above all, availability of its product to the consumers is the key to Ice-Fili’s success. Porters Five Forces ...
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...Executive Summary Ice-Fili had been successful in the past, surviving various tumultuous times including the transformation of the Russian closed economy into an open economy and the financial crisis in 1998. As Russia’s largest domestic ice cream producer, they had held onto their market leadership for many years. However, increasing competition from foreign companies, along with the emergence of regional producers of ice cream led to Ice-Fili’s market share erosion in the recent years. Porter’s five forces model was the primary method to analyze Ice-Fili’s industry and its competitiveness in the industry. Segmentation analysis was used for further study of the ice cream industry in Russia. The analysis was carried on key variables like distribution channel, buying behavior, geographic locations, and product characteristics. Based on this model, various alternatives were considered. From these alternatives, it was possible to form a recommendation: Ice-Fili will need to focus on the strengthening of its distribution channel through various efforts including marketing and raising of capital while focusing on its long history and brand recognition. Above all, availability of its product to the consumers is the key to Ice-Fili’s success. Porters Five Forces In order to analyze the industry and environment of Ice Fili, Porter’s five forces model will be used to assess its competitiveness in the market. An illustration of the model specific to Ice Fili is displayed in Exhibit...
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...For developing the 2012 ice cream budget we already discuss the assumption for budget 2012.For ice cream factory 2012 budget as follows. Now we look back to the budget from 2009-2011. In year 2009-11 the selling of ice-cream is same according to sales variable cost also remains same. Any organization some macro and micro factors are affected in selling their product. Now, in this section i discuss about the some factor which affect the sales and variable cost. For ice-cream factory the weather is main key factor in summer no sunny weather it’s directly affect to the selling due to cold weather people can’t buy ice-cream. In year 2009-10 weather is not so good its means selling remains same. In year 2011 sunny weather so i sales more ice-cream. Below fig shows the 2012 budget it’s done by consideration of the good weather not more compitiors,excellent staff, Price up, more market demand, location this all factors in favour of me so its increase my selling and the profit. 2012 | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Total | Sales | 150 | 150 | 150 | 500 | 500 | 500 | 500 | 500 | 500 | 150 | 150 | 150 | 3900 | Variable Cost | 50 | 50 | 50 | 230 | 230 | 230 | 230 | 230 | 230 | 50 | 50 | 50 | 1680 | Fixed Cost | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 360 | Profit | 70 | 70 | 70 | 240 | 240 | 240 | 240 | 240 | 240 | 70 | 70 | 70 | 1860 | Below chart shows the budget from 2009-12 its shows the selling, variable cost,...
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...Spring 2006 Ice-Fili: Winning Strategem in a Contemporary Venue -Team 5- 900-22-7377 904-46-8228 904-47-4673 904-50-0701 904-50-7922 904-52-3718 February 13, 2006 Executive Summary Ice-Fili had been successful in the past, surviving various tumultuous times including the transformation of the Russian closed economy into an open economy and the financial crisis in 1998. As Russia’s largest domestic ice cream producer, they had held onto their market leadership for many years. However, increasing competition from foreign companies, along with the emergence of regional producers of ice cream led to Ice-Fili’s market share erosion in the recent years. Porter’s five forces model was the primary method to analyze Ice-Fili’s industry and its competitiveness in the industry. Segmentation analysis was used for further study of the ice cream industry in Russia. The analysis was carried on key variables like distribution channel, buying behavior, geographic locations, and product characteristics. Based on this model, various alternatives were considered. From these alternatives, it was possible to form a recommendation: Ice-Fili will need to focus on the strengthening of its distribution channel through various efforts including marketing and raising of capital while focusing on its long history and brand recognition. Above all, availability of its product to the consumers is the key to Ice-Fili’s success. Porters...
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...KRAFT’S BUDGETING AND STRATEGY A case study Presented to CASE STUDY IN PRODUCTION AND OPERATION MANAGEMENT BUDGETING AND STRATEGY A KRAFT FOOD INTRODUCTION The company has its origin as National Dairy Products Corporation (National Dairy), formed on December 10, 1923, by Thomas H. McInnerney. The firm was initially set up to execute on a rollup strategy in the then fragmented United States ice cream industry. Through acquisitions it expanded into a full range of dairy products. By 1930 it was the largest dairy company in the United States and the world, exceeding Borden. McInnerney operated the Hydrox Corporation, an ice cream company located in Chicago, Illinois. In 1923 he went to Wall Street to convince investment bankers there to finance his scheme for consolidating the United States ice cream industry. He initially found "hard sledding" with one banker saying the dairy industry "lacked dignity." He persevered and convinced a consortium including Goldman Sachs and Lehman Brothers to finance a rollup strategy. As a result of his efforts, National Dairy Products Corporation was formed in 1923 in a merger of McInnerney's Hydrox with Rieck McJunkin Dairy Co of Pittsburgh, Pennsylvania. The resulting firm was then listed on the New York Stock Exchange with the offer of 125,000 shares having been The firm grew quickly through a large number of acquisitions. As it is typical...
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...Table of Contents I. Introduction 2 II. Operations 3 2.1 Raw milk procurement 3 2.2 Production and distribution 4 III. Market Analysis 8 3.1 Overview 8 3.2 Competition 9 3.2.1 Domestic producers 9 3.2.2 Imports 11 3.3 Market trends 12 3.3.1 Key drivers 12 3.3.2 Projections 13 3.4 SWOT Analysis 14 IV. Development and Environmental Impacts 15 4.1 Employment 15 4.2 Human capital 15 4.3 Environment 15 V. Conclusion 17 VI. Reference List 18 I. Introduction Suu JSC (the Company, SUU) is one of the largest and most respected companies in Mongolia with over 50 years of operating history as a true market leader in its field. Suu is the biggest domestic producer and distributor of various dairy products including milk, yogurt and ice cream in Mongolia. The Company was initially established during the Communist period and has since been transformed into a joint stock company listed on the Mongolian Stock Exchange. As of 2008, Suu accounted for 59 percent of total domestic dairy production, which reached 13 million liters. With 51 different products on offer in a variety of categories, including packaged milk, yogurt, cream, butter, and ice cream, the Company far surpasses its domestic competitors. In addition to its product diversity, Suu’s key competitive strengths are its large capacity (150 tons/day), the only powdered milk production line in the country, well-established procurement and distribution system and an aggressive marketing campaign...
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...0 SWOT Analysis |STRENGTHS |WEAKNESSES | |• Brand fame |• High price | |• Premium products |• The target could be too narrow | |• Unique ice cream eating experience |• Perishable | |• High standards of storage quality of product |• Not Environmentally Friendly | |• High Standards of Hygiene on product or service |• Lack of Advertisement | |OPPORTUNITIES |THREATS | |• Increase range of low fat products |•High maintenance cost and importing equipment | |• For health conscious people |• Lower pricing of competitors | |• Ice cream market is growing. |•Non-Governmental Organizations Health campaign | |• New trend in ice creams placement |• More dessert places in shopping mall | |• Ice-cream consumption...
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...above-average returns. In this assignment, we will discuss furthermore about Nestlé’s external environment in all aspects such as their general environment, industry environment, competitive environment, and scan the opportunities and threats of the company. And also we are going to explain briefly about their internal environment includes their resources, type of their resources, company’s capabilities, evaluate their core competencies and so on. PROFILE OF THE COMPANY Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn. We employ around 247,000 people and have factories or operations in almost every country in the world. The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. BACKGROUND [pic] Nestle was promoted by Nestle Alimentana, Switzerland, a wholly owned subsidiary of Nestle Holdings Ltd., Nassau, Bahama Islands. Nestle is one of the oldest food MNC operating in India, with a presence of over a century. For a long...
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...BUSINESS TITLE: Food & Beverages Industry (I-Cream) Programme : DBU2 Tutors name : Mr. Lai Mun Keong Submission date: 7th March 2013 NAME STUDENT ID 1) Tong Wai Teng 11WBD06837 2) Chong Hui Myn 11WBD02755 3) Siow Wern Chie 11WBD05161 4) Say Kui Xiang 11WBD04783 Table of Content 1.0 Executive Summary 2.0 Business Description 2.1 The Management Team 2.2 Vision 2.3 Mission 2.4 Goal 2.5 Objective 3.0 Industry Analysis 3.1 Politic 3.2 Economic 3.3 Social 3.4 Technology 4.0 Market Analysis 4.1 Target Market 4.2 Customer’s needs and wants 4.3 Competitor analysis 5.0 Marketing Plan 5.1 Price 5.2 Promotion 5.3 Place 5.4 Product 6.0 Financial Projections 6.1 Start-up expenses 6.2 List of Assumption 6.3 Pro Forma Cash Flow Statement 7.0 Reference 8.0 Appendix 1.0 Executive summary I-Cream will be entry to the food industry as a dessert and introduce to everyone of the ice-cream made with a high-tech technology. Nowadays, every business is talking about technology and wishes to produce a product in a healthy way and made with technology. I-Cream is talking about an ice-cream made with a high technology and could be made on the spot according to consumer flavor or favorite. I-Cream target market focus on everyone includes senior citizens. I-Cream wish to produce an ice-cream that suit to senior citizen consume and not...
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...INFORMATION…………………………………….3-6 4. MARKET ANALYSIS……………………………………………………6-8 5. MARKET COMPETITORS……………………………………………. 8-11 6. NEW PRODUCT……………………………………………………….. 11-12 7. FUTURE MARKETING STRATEGY………………………………… 12-15 8. FINANCIAL FORECAST……………………………………………….15-17 9. CONCLUSION…………………………………………………………. 17 10. LIST OF REFERENCES…………………………………………… 18-19 1. CURENT COMPANY SITUATION 1.1 Short History Ben & Jerry’s it’s an American company, producing super-premium ice cream that was founded in 1978 through the collaboration of two friends: Ben Coben and Jerry Greenfield. The two began the business by opening a shop in a renovated gas station in Burlington, Vermont, in 1984 following the first factory to be opened. The company’s product range is plentiful with several flavors including cream, frozen yogurt or sherbet, made with natural ingredients. 1.2. Ben & Jerry’s Today In April 2000, Ben & Jerry's sold the company to British-Dutch multinational food giant Unilever. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. This company is known to be a monopolistically competitive, because there are still many firms and consumers, just as in perfect competition, but they still have control over what price they charge in their company, because Ben and Jerry's ice cream is differentiated from...
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