...Running Head: SECURITY BREACH Security Breach faced by Sony Corporation Introduction In the global marketplace, to attract the customers and provide relevant information to the customers, internet is used by most of firms as a promotional tool. In this, web-sites, social networking sites, etc. are used by the firms to communicate with the customers. Although, many security tools and techniques are used by the firms to secure the data of firm and customers, yet, some security breaches are also faced by the firms due to technical advancement. For this paper, Sony Corp. is selected that has faced security breach. Sony Corporation is a multinational firm that operates its business in global market and belongs to Japan and produces electronic products for the customers (Sony Corp. Info, 2011). There will be discussion about products information, contact information, internet marketing strategies, privacy policy of the firm, etc. Evaluation of Website Sony Corporation provides whole relevant information on the website of the firm about its products, services, etc (Sony Corp. Info, 2011). Areas that are evaluated for the firm are as follow: Product information: Sony Corporation has developed its website effectively that attracts the customers to purchase products. The firm provides all relevant information about the products on its website. Additionally, the firm also has made a list of its products that includes various categories of products...
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...With rapid changes in the global business scenario and intensified competition the MNCs are looking to adopt joint venture strategy to enter into new markets to gain competitive advantage through shared knowledge, resources and experience. Many companies have found it very comfortable to adopt IJV ahead of other entry strategies to enter into international market. There has been a wide range of researcher conducted in the area of international joint venture that highlights various factors and motives identified across the world. With larger companies adopting joint venture into international market it has become very critical to conduct research to identify the parent company motives to adopt this strategy and the benefits and challenges faced by the these companies. This dissertation is an effort to bring out the theoretical background of the concepts of international joint venture and its application in the industrial practices across the globe. The research will present the information and proceedings in systematic chapters that will explain the design, methods and analysis apart from its conclusion report. 1.1 Background of the Joint Venture: Summarizing the background of the research topic is very critical in understanding the research background. To start with we need to learn the meaning of joint venture. Beamish (1998) has defined the international joint venture as the venture between a foreign company and a domestic company from the place of operations to promote...
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...The lack of innovation at Sony Electronics manufactures have found the competition becoming fiercer as the gap between product lines, and innovation narrow with new technology becoming an almost monthly occurrence. In a competition where Sony once reigned as one of the leaders, they have found themselves struggling over recent years. These struggles can be attributed to many factors, but one of the greatest contributors to the struggles faced by Sony deal directly with innovation or lack thereof. “The path we must take is clear: to drive the growth of our core electronics businesses-primarily digital imaging smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains”. (Horn, 2012, para. 3) This is a quote made during a interview with PC Mag in which Hirai highlights how he plans on bringing Sony back to the forefront in the technology race, and I feel precursor to why the company is not living up to expectations in which he and the stockholders set. Playing catch-up in the technology race is much harder than being innovated, and tapping into new ideas. It’s ironic that Hirai would make a statement in which his goal is to reinvigorate a specific sector of the company, when his rise to the eventual position of CEO was due in large part to the work done with the gaming division namely the Sony Playstation. Hirai took the nonexistent gaming sector of Sony and brought it to nationwide notoriety,...
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...Introduction Sony Corporation is a Japanese multinational company based in Tokyo, Japan. Its vastly spread out business is mainly focused on the gaming, electronics, financial and entertainment services sectors. The company is one of the top manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500 To understand the company better we will now analyze the way changes have taken place, what were they’re reasons and how the company responded to it. Changes are not always the best thing but many businesses need to adapt to them to make changes. Types of changes that have occurred in Sony Strategic Changes Nobuyuki Idei , former Chairman and Group Chief Executive Officer of Sony Corporation (until the 7th March 2005) Idei was appointed and initiated a major shift from analogue to digital technology, as there was a belief that Sony was lacking behind in the market in this respect. Idei also targeted the top position in the audio and visual industry, a universal standard in home computer devices and a new distribution infrastructure. He believed his job was the ‘regeneration of the entrepreneurial spirit’ believing it had been lost. Sony’s problems continued and were ‘most obvious in its core electronic business, which makes up for two-thirds of its income’ as the consumer devices such as DVD players, Televisions and music players came under immense price pressure and Sony did not come up...
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...Strategic Management: Case Study – Sony Corporation – Future Tense? Table of Contents Table of Contents ………………………………………………………1 1 PART 2 – INTRODUCTION ………………………………………2 1.1 CASE STUDY ………………………………………2 1.2 COMPANY BACKGROUND ………………………………2 2 PART 2 – QUESTION 1 ………………………………………………4 2.1 TOPIC ………………………………………………………4 2.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 4 3 PART 2 – QUESTION 2 ………………………………………………9 3.1 TOPIC ………………………………………………………9 3.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 9 4 PART 2 – QUESTION 3 ……………………………………………………15 4.1 TOPIC ……………………………………………………………15 4.2 ANALYSIS ……………………………………………………………15 5 REFERENCES ……………………………………………………………21 6 ATTACHMENT – FORUM POSTS…………………………………… .23-63 Part 2 Assignment OSC1: Strategic Management: Case Study – Sony Corporation – Future Tense? 1 PART 2 - INTRODUCTION 1.1 CASE STUDY I have chosen the case study - Sony Corporation – Future Tense? (2009) to complete Part 2 of the assignment. 1.2 COMPANY BACKGROUND Sony is a diverse Japanese based corporation, founded in 1946 to manufacture telecommunications devices. In its first five decades Sony grew from its humble origins to become a world leader in the areas of electronic equipment, gaming, motion pictures and music. The company is considered to be an innovator and developed a number of new technologies through that time, most notably the Walkman and Blu-ray disc players. Its natural expansion to film and music was to allow it to not only have...
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...Evaluation of Sony Corporation’s strategy Sony have successfully created an incredible brand name previously, however, its legend seem to be falling apart recently. In fact, Sony’s net profit for the July-September quarter for 2006 falling 94% to 1.7 billion Yen, compared to 28.5 billion Yen for the same period last year (Benson, 8th Nov 2006). The major reasons for the declining profit are affected by the critical strategic issues faced by Sony which became a main drawback for them. The first strategic issue faced by Sony was the inefficient manufacturing structures which decrease Sony’s quality that badly affects their reputation and caused a decline in product competitiveness. DeWit & Meyer (2004: p192) argue that “the essence of most uniquely Japanese management practice will be they productivity improvement, TQC (Total Quality Control) activities, QC (Quality Control) circles, or labour relation – can be reduced to one word: Kaizen”. They also argue that “the implication of TQC or CWQC (Company Wide Quality Control) in Japan have been that these concepts have helped Japanese Companies generate a process-oriented way of thinking and develop strategies that assure continuous improvement” (p192). However, in the case of Sony, they did not make any improvement or perform well in Kaizen or implement an efficient manufacturing structure that ensure high product quality which affect their product quality and caused a massive damage to the company. For example, there is the...
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...Evaluation of Sony Corporation’s strategy Sony have successfully created an incredible brand name previously, however, its legend seem to be falling apart recently. In fact, Sony’s net profit for the July-September quarter for 2006 falling 94% to 1.7 billion Yen, compared to 28.5 billion Yen for the same period last year (Benson, 8th Nov 2006). The major reasons for the declining profit are affected by the critical strategic issues faced by Sony which became a main drawback for them. The first strategic issue faced by Sony was the inefficient manufacturing structures which decrease Sony’s quality that badly affects their reputation and caused a decline in product competitiveness. DeWit & Meyer (2004: p192) argue that “the essence of most uniquely Japanese management practice will be they productivity improvement, TQC (Total Quality Control) activities, QC (Quality Control) circles, or labour relation – can be reduced to one word: Kaizen”. They also argue that “the implication of TQC or CWQC (Company Wide Quality Control) in Japan have been that these concepts have helped Japanese Companies generate a process-oriented way of thinking and develop strategies that assure continuous improvement” (p192). However, in the case of Sony, they did not make any improvement or perform well in Kaizen or implement an efficient manufacturing structure that ensure high product quality which affect their product quality and caused a massive damage to the company. For example, there is the...
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...overview of the broadly defined area of international accounting, with a focus on the accounting issues encountered by multinational companies engaged in international trade and invested in foreign operations. II. There are several accounting issues encountered by companies involved in international trade. A. One issue is the accounting for foreign currency-denominated export sales and import purchases. An important issue is how to account for changes in the value of the foreign currency-denominated account receivable (payable) that occur as exchange rates fluctuate. B. A related issue is the accounting for derivative financial instruments, such as forward contracts and foreign currency options, used to hedge the foreign exchange risk associated with foreign currency transactions. III. There is an even greater number of accounting issues encountered by companies that have made a direct investment in a foreign operation. These issues primarily result from the fact that GAAP, tax laws, and other regulations differ across countries. A. Figuring out how to make sense of the financial statements of a foreign acquisition target prepared in accordance with an unfamiliar GAAP when making a foreign direct investment decision. B. Determining the correct amounts to include in consolidated financial statements for the assets, liabilities, revenues, and expenses of...
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...market by its superior projector scan rates. For example, its most sophisticated product – graphic projectors – had “scan rate of 16kHz to above 64kHz, and accepted input from powerful computer-aided design and manufacturing systems, as well as from video and data sources” (page 3). The brand name was established in a variety of entrainment, training and presentation markets. Despite its 4% low growth rate of worldwide market for graphic projectors, BPS still had most shares in graphics compared to its competitors. BPS’s main competitor – Sony Components and its 1270: BPS was confident in keeping its market share until the introduction of Sony’s 1270. It was introduced as a “superdata” projector that was with a scan rate of 75kHz, while Barco’s highest scan rate offered was 72kHz (BG400). It featured Sony’s newest 8” tube, which gave higher result in performance in terms of brightness, image quality and resolution. Now, Barco was faced with...
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...for Marketing………………………………………………..………………5 Strength of the Samsung Brand...........……..…………………………………………………......5 Comparison to Sony: Becoming a Top Ten Global Brand…...…………………………...5 CMO’s Role & Responsibilities…………………………………..…...………………………….6 Building Influence...……………………………………..…...…………………………...7 Conclusion/ Decision ……………......…………...…………………………………………….....7 References…………………………………………………………………………………………8 Samsung Electronics Company: Global Marketing Operations- Introduction In the 1990’s Samsung started out as a “third-tier commodity brand with very little product differentiation” (Quelch & Harrington, 2008). Due to the Asian financial crisis in 1997, the company experienced tremendous loss, and made the difficult decision to revamp their brand image. Based on this strategic change, Samsung was able to experience increasing brand success, and in August 2003, became number 25 in the world’s most valuable brands, with an estimated valuation of $10.8 billion. Initially, the company’s turnaround strategy was what spearheaded the corporation into such tremendous success. During that time, Samsung’s marketing function was overhauled, so that it could support the new brand proposition. This case study analysis will measure the strength of Samsung’s brand and consider whether Samsung can pass Sony, which was ranked number 20 in the world, with a valuation of $13.2 billion. Finally, the role and responsibilities of the CMO will...
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...Eshita Malik September 28, 2015 Eshita Malik September 28, 2015 DELL BATTERY CASE In October 1993, Mark Holliday and the portable computer development team at Dell were faced with three design options regarding a proposal for launching a new series of portable computers by late fall of 1994. The three design options at the end of the profile phase of product were regarding battery design; to stick with the nickel hydride batteries, to adopt the new lithium ion batteries or to defer the battery decision for another nine months until the qualification phase of product development and choose either a dual-path or over-design approach currently. If I were a member of the team, based on the information given in the case study my recommendation would be to defer obligation to either battery design and go with a dual-path approach for now. At the time of this decision regarding batteries, looking at the financial data of Dell presented in the case, there are many factors to be considered. The net sales of the company were $890 and $2014 million in 1991 and 1992 respectively. The increase was much more than the forecast. But the Dell’s sales market share of laptops showed a decrease from 12% in 1992 to 2% in 1993. Due to the austere character of Dell’s business model, the R&D expenses were also a small part of the sales. The R&D expenses represented 4.7% of sales in 1991 and dropped to 2.4% in 1992. There is an understated importance of laptop sales market share in 1993...
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...Chain Management (SCM) strategy. Situation Analysis Microsoft did not have a presence in the gaming console market and was up against strong competitors which already had established markets such as Sony (Playstation) and Nintendo (GameCube). This competitive landscape put them in a position wherein the company needed to develop a product which offered features that were comparable to existing products in the market place and priced perfectly so that they can establish the Xbox in the market. Moreover, it was critical to launch in time for the 2001 holiday season to allow Xbox to have a presence in the marketplace before it became up against the “next-generation product”. Thus, Microsoft’s early challenges came at a price of high production ramp up costs because it needed to produce 100,000 consoles in a week in order to launch the new Xbox in time for Christmas. Objective For Microsoft, the original Xbox was primarily aimed at entering the gaming console market, learning from the experience and paving the way for the next generation of products. Strategy Microsoft adopted a push supply chain strategy using an extended supply chain. It developed its products based on existing game consoles with added features, most of which were built to compete against Sony PS2. In addition to having features similar to other gaming consoles available in the market, the Xbox also had other features such as allowing Xbox to play DVDs, and a built-in modem which in 2002 was...
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...overview of the broadly defined area of international accounting, with a focus on the accounting issues encountered by multinational companies engaged in international trade and invested in foreign operations. II. There are several accounting issues encountered by companies involved in international trade. A. One issue is the accounting for foreign currency-denominated export sales and import purchases. An important issue is how to account for changes in the value of the foreign currency-denominated account receivable (payable) that occur as exchange rates fluctuate. B. A related issue is the accounting for derivative financial instruments, such as forward contracts and foreign currency options, used to hedge the foreign exchange risk associated with foreign currency transactions. III. There is an even greater number of accounting issues encountered by companies that have made a direct investment in a foreign operation. These issues primarily result from the fact that GAAP, tax laws, and other regulations differ across countries. A. Figuring out how to make sense of the financial statements of a foreign acquisition target prepared in accordance with an unfamiliar GAAP when making a foreign direct investment decision. B. Determining the correct amounts to include in consolidated financial statements for the assets, liabilities, revenues, and expenses of...
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...market by its superior projector scan rates. For example, its most sophisticated product – graphic projectors – had “scan rate of 16kHz to above 64kHz, and accepted input from powerful computer-aided design and manufacturing systems, as well as from video and data sources” (page 3). The brand name was established in a variety of entrainment, training and presentation markets. Despite its 4% low growth rate of worldwide market for graphic projectors, BPS still had most shares in graphics compared to its competitors. BPS’s main competitor – Sony Components and its 1270: BPS was confident in keeping its market share until the introduction of Sony’s 1270. It was introduced as a “superdata” projector that was with a scan rate of 75kHz, while Barco’s highest scan rate offered was 72kHz (BG400). It featured Sony’s newest 8” tube, which gave higher result in performance in terms of brightness, image quality and resolution. Now, Barco was faced with...
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...History………………………………………………………………………………………………………………….....3 3. Current Market of Sony Corporation………………………………………………………………………..3 4. Organizational Orientation……………………………………………………………………………………….4 5. Sony's current Market analysis…………………………………………………………………………………4 6. Sony’s Orientation……………………………………………………………………………………………………6 7. Sony's Competitive Advantage Analysis……………………………………………………………………7 8. Porter's generic strategies………………………………………………………………………………….......8 9. Porter's competitive Forces………………………………………………………………………………........9 10. Marketing Mix………………………………………………………………………………………………………..11 11. Sony’s Product Mix and Product Line……………………………………………………………………..12 12. Price Mix………………………………………………………………………………………………………………..14 13. Sony’s Promotion Mix………………………………………………………………………………………......17 14. Sony‘s Place Mix…………………………………………………………………………………………………….18 15. Sony‘s Distribution Channels………………………………………………………………………………….19 16. Sony Corporation's Success………………………………………………………………………………….…20 17. SWOT analysis…………………………………………………………………………………………………........22 18. Recommendations to maintain Competitive Advantage…………………………………….…..24 19. Conclusion………………………………………………………………………………………………………….….25 20. Bibliography / References………………………………………………………………………………….....27 Introduction: Sony is a leading corporation primarily operating in electronics. They are leading manufacturers in electronic goods. Sony holds a great quality and technological leadership in the market. Sony products are in the fields of entertainment, communication...
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