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Rm: Ethical Concerns of Marketing Towards Children

In: Business and Management

Submitted By 135261
Words 16802
Pages 68
Research Methods
Project Report Ethical Concerns of Marketing towards Children

Submitted to: Fatima Saman Qaisar

Date: 30th November, 2013

FAST School of Business
National University of Computer & Emerging Sciences

Acknowledgements

Thanks to Allah-The Almighty who helped us in completing this tremendous task. Then we would like to offer our very special thanks to our respected instructor, Miss Fatima Saman Qaisar, whose constant and untiring support helped us at every stage of the project. Without her devoted and sincere assistance, we would never have been able to complete this project in an organized way. Last but not the least, we would also like to offer our thanks to our parents and our friends who supported us at every stage of completion of this task.

TABLE OF CONTENTS

List of Tables iv Executive summary 1 Introduction 2 Background 2 Consequences 2 Research Problem 3 Significance of the study to practice and to the wider academic world 4 Research Objectives 4 Research Questions 4 Literature Review 5 Theoretical Framework and Research Objective 23 Purpose of study 23 Research questions 23 Research Hypothesis 24 Theoretical Framework 24 Research Methodology & Methods 26 Research Methodology 26 Research approach and research method 26 Findings 28 Project Management 52 Project Charter 52 Analysis of key findings 54 Conclusion 57 Recommendations 58 Bibliography 59 Appendices 60 Appendix 1: Opponents and proponents of marketing activities targeted towards children 60 Appendix 2: Industry experts’ viewpoints and the gaps identified 67 Appendix 3: Questionnaire 69

List of Tables Table 1: Guidelines for content of on-line advertising to children 15 Table 2: Project Charter 52

Executive summary

This study explore the ethical issues

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