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Rob Kardashian

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Submitted By tariq91
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Small Business And Entrepreneurship

Assignment Topic:
"Rob Kardashian"

Written By: Tariq Al Lawati Entrepreneurship is one of the most successful ways of starting a business, and this essay will outline the story of an upcoming entrepreneur who could or by all means will not make a huge success in the market. However, first lets explain what the term "entrepreneur" means. An entrepreneur is "Someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced"[1]. In other words, it is someone who initiates or starts a business by spotting an opportunity in the market, has a suitable place to run it and by being the decision maker of the business can eventually make a self benefit or profit from it. However, it is not as simple as it sounds. Along with having a suitable place and having creative ideas, there are some risks that come into play as well. Therefore, we can safely say that an entrepreneur is by nature a risk taker. That being said, the risks are neither negligible nor too vigorous. Entrepreneurs like to describe themselves as moderate risk takers. It is to my understanding that entrepreneurship is more like a stereotype, in the sense that most entrepreneurs have the same set of traits or behaviors. According to many recourses, whether it was the internet, or the "Small Business and Entrepreneurship" text book that we study in class, there are mainly four traits that almost all agree on. Entrepreneurs rely on themselves mostly, are highly optimistic, always strive for moderate risk challenges, and they strive for distinction through excellence. Now that I have briefly explained what an entrepreneur is, I would like to give you some information about a newly blooming entrepreneur who is just about to hit the market by the name of Rob Kardashian.

Let us begin with his life. Rob Kardashian was born in Los Angeles, USA. He is the son of the late attorney Robert Kardashian and Kris Jenner. His father, mostly known for the O.J. Simpson trial, died on September 30, 2003. However, his mother Kris divorced Robert in 1989 and married the former Olympian Bruce Jenner in 1991. Rob is the only son of four siblings, his three sisters Kim, Khloe and Kourtney Kardasian are already very successful entrepreneurs and celebrities with their own clothing line, television show and a few other businesses including make-up and fragrances. He on the other hand only starred on a television show called "dancing with the stars" and has been laying low ever since with nothing interesting to show off. Being the only male, he has always been intimidated by his successful sisters, and has always been trying to prove to himself as well as others that he does not lack the creativity nor the smartness to start a new business and that is how he came up with the idea of socks.

Rob has always loved socks, "socks are something I've always been passionate about"[2] he stated. His idea was to start a dress type socks line which are very colorful compared to the normal dress socks that people have been wearing for decades. Also being that it was his own idea, he wanted to name his socks line "Arthur George" which has nothing to do with the name "Kardashian" which clearly was a risk that he was happy to take. The name Kardashian has its own fans, and a lot of them, but that name is associated with his three sisters and since the socks line is exclusively for him, he wanted to make sure that people would buy it because they are actually appealing rather than just for the famous Kardashian name. That enhances what I said earlier about entrepreneurs, in the sense that he is self reliant i.e. he is depending on himself and only himself to start the socks line, he takes moderate risks i.e. he did not use the name "Kardashian" but he used his own middle name "Arthur George", strives for distinction through excellence i.e. he wants the people to love the socks because of their excellence not for the name of the brand, and is highly optimistic about it i.e. he would not be going ahead with it otherwise.

Now we come to my opinion about the whole socks line idea. Coming up with the colorful socks was a very creative and smart idea. I mean let us face it, people have been wearing the same uni-colored dress socks for such a long time and its becoming very boring. Surely it is not one of the biggest ideas around but an idea like this could make a huge break in the market. It might sound brainless to start a whole business revolved around colored dress socks, but let us keep in mind that most entrepreneurs make a break because they were thinking outside the box, and not within the current rules of their time. Let us consider a simple example of the Omani Dishdasha, which was always plain white for a very long time, and then suddenly someone came up with the idea of making a white dishdasha with colored button lines, and a colored layer around the wrist and just as how surprising that became the new trend, the new colored dress socks of Rob Kardashian could make the trend and set a new bar for socks producers around the world.

References

[1] - definition taken from:http://www.businessdictionary.com/definition/entrepreneur.html
[2] - Quote taken from: http://nymag.com/thecut/2012/10/rob-kardashian-passionate-about-socks.html
- General information taken from: http://anythinghollywood.com/2008/06/robert-kardashian/
- Pictures on cover page taken from: http://la.racked.com/archives/2012/10/18/rob_kardashians_sock_line_arthur_george_picked_up_at_neimans.php

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