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Robin Hood

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Robin Hood Case Study
John Doe
University of Michigan
Schools of Graduate & Professional Programs
GM 607A
Instructor: Mr. Thomas
April 21, 2012

Mr. Robin Hood, in analyzing your current situation I have devised a plan to help you proceed in light of the current situation you and your band of Merrymen are faced with at this time. The first steps I took in analyzing your situation were to determine your competitive strategy for your group. I determined based on research that your current competitive approach was a differentiation strategy. You rob from the rich and give to the poor, which differentiates your group from its competitors in Nottingham who do the exact opposite. You have positioned yourself to fill a niche with your customers with the goods you provide. Your tactics to generate your inventory/goods are also not matched by your competition. You have also created unique brand loyalty by offering a free service of goods to your customers, which are the poor farmers and townspeople that you service.
The next steps I took after identifying your competitive strategy was to identifying your current problems and opportunities that you faced. With the popularity of your group of Merrymen growing rapidly, you attracted a significant amount of interest in other rebels to join your cause and serve as Merrymen. This added attention again resulted in your band of Merrymen to grow significantly to the point that now you are faced with problems obtaining adequate food supplies to support the entire group. The forest is also growing scarce of food supplies and one of your alternatives to feed everyone is to buy the food, which will result in increased financial hardship over an extended period of time. The Sheriff of Nottingham is also starting to become stronger and better organized. He was able to enlist more men to help aide in the cause to keep law and order resulting in more harassment to the band of Merrymen. Travelers in general, especially those with the most to lose are looking at other alternative routes besides traveling through the forest because of their fear of having their goods taken by your band of Merrymen. Travelers continuing to utilizing alternative travel routes could result in declines in the revenue stream for your group and create challenges. There is also a major problem on the horizon with ensuring that all the Merrymen are trained on their archery proficiency and also making sure that all the men are being consistent in adhering to the discipline policy passed down by Robin. Robin has also pondered how he could end the crusade and finally stop the Sheriff from collecting taxes from the farmers and townspeople, before the Sheriff’s forces become strong enough to deliver a final knock out blow to Robin and his band of Merrymen resulting in the end of their crusade for justice and equality. So, with all the problems that are facing Robin Hood and his band of Merrymen, the overall mission/competitive strategy of the group to “rob from the rich and give to the poor” is in need of a new revised plan. The travelers are utilizing alternative routes to travel and not putting themselves in vurnable situations of getting assaulted and robbed by Robin and his band members. The Sheriff is also starting to again regain power in regards to more man power and added resources to combat Robin Hood.
Robin mentioned to me that he initially started his mission to revolt against the Sheriff in hopes of having him removed from office as a result of the unrest that Robin and his band created throughout the country. However, this again was not the case with the Sheriff gaining momentum as of late. The barons have also approached Robin to join in an effort to free King Richard from prison, which will result in Prince John’s removal from power. In exchange Robin will also receive future amnesty.
Initially Robin’s mission was to again “rob from the rich and give to the poor” in hopes of having the Sheriff removed from his role and eliminate the unethical practices that were being brought against the town’s people and farmers. This mission has been in question and in my opinion a revision is necessary to keep on track with the goal. The proposed new mission for Robin Hood and his band of Merrrymen should be to “eliminate both King John and the Sheriff from ruling in Nottingham”. In addition to a revised mission, the band of Merrymen should institute some new goals regarding their discipline and food shortage issues while the new mission is being executed. The managers of the bands will set an objective to go out and recruit a few more band members specifically well versed in farming and hunting skills to address the food shortage issues.
The other objective that needs to be carried out by the lieutenants of the band of Merrymen is to institute a discipline policy and give band members a two occurrence maximum before they are excluded from the group indefinitely. This rigid tactic will enable some attrition and the more undisciplined band members will eventually break the policies set in place, resulting in their removal and hopefully improving the food rations for the band members as a whole. I’ve also listed the following strategic choices below for Robin to select at this time to move forward in his quest for justice and equality:
1. Form an alliance with the baron to rescue King Richard.
2. Kill the Sheriff and remove him from his position.
3. Expand the band outside of the forest and go to the money.
Robin’s original strategy is growing obsolete due again to the patrons with wealthy resources avoiding the forest when they travel resulting in shortages of riches to add to the bands inventory. The growing number of band members and lack of a screening mechanism to screen in or out skilled and qualify band members upon entry to the group has also posed a problem with varying skill levels within the group and increased training time and discipline issues increasing.
I would propose the following strategy for Robin and his band of Merrymen moving forward in an attempt to remedy his problems “form an alliance with the barons and rescue King Richard”. This strategic plan will enable Robin and the group the best opportunity to meet their revised mission/goals, which is to “remove the Sheriff and King John from power”. Joining forces with the barons to rescue and free King Richard will allow for Robin to have future amnesty and also accomplish the band revised mission of again removing King John and the Sheriff from power. There is also a risk that the plan won’t be completed successfully and this will result in a full assault campaign from King John against Robin and the band of Merrymen creating catastrophic problems and possibly the demise for Robin and the band. I would also propose the following action steps to Robin in his attempts to execute the strategy of forming an alliance with the barons and rescuing King Richard. I would also reiterate for Robin that this is a very risky proposition in terms of the proposed strategy, but the rewards will be immediate and great if successful. Robin should first downsize is band of Merrymen to decrease their size and this will bring on less attention to group from being seen all over the forest during the down time between raids. I would also recommend for Robin to add a few more specialized Merrymen that were again skilled in farming and hunting to ensure that the food issues within the group were being satisfied. Robin should also instruct his managers of the group to stage assaults on travelers outside the forest and continue to maintain and grow their services being offered to their customers while the plan to free King Richard is taking place. Robin should also have a private meeting with only his trusted lieutenants informing them of the grand plan that is taking place to free King Richard. Robin should also instruct them to keep the plan private and not tell any of the other Merrymen Robins intention at this time. He should also inform them that if the plan is executed that King John and the Sheriff will be removed and all the band members will be able to go live with their families and stop the crusade, returning Nottingham back to normal. I would finally warn Robin in closing that if he did not follow the proposed strategic plan that has been presented, that he would face the harsh reality of being perhaps captured at some point in the future by the Sheriff due to the increased manpower and organized approach being executed. His capture would more then likely result in the demise of the crusade and end the Merrymen’s quest for justice and equality. Robin would also most likely be executed or placed in prison for the rest of his living days and King John and the Sheriff would continue to tax the poor people.

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