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Rocket Fiber

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ROCKET FIBER
SIENA HEIGHTS UNIVERSITY
Strategic Mgmt. of Innovation (OA)
Instructor: Gregory Smith
April 1, 2016

There is a large number of high speed internet companies that offer a large range of services and promise customers that they offer the fastest online speeds. Comcast is considered one of the fastest and the most expensive of the online services. They started offering their services in a bundle package of cable, phone, internet and home security to receive a maximum profit from consumers. WOW (Wide Open West) uses Comcast cable network but, charges its customer’s a fraction of the price and still gains a profit by doing so. The second largest internet provider is AT&T, they have a long history of always servicing residential customer. Now, with the introduction of U-verse a few years ago; they are one of the top giants in the cable television, internet, phone and home security industry. The newest internet service provider to enter this crowded field is Rocket Fiber. Rocket Fiber was founded last June by Marc Hudson, COO Edi Demaj and chief technology officer Randy Foster. All three of these individuals were employees of business man Dan Gilbert’s Quicken loans or Bed Rock Real Estate Services. They introduced to him the idea of high speed internet service that is one thousand times faster than cable or dsl internet. Mr. Gilbert liked the idea so much that he invested in it right away. The business man has invested so much into the city and this is just another bold venture to take on and add to his portfolio. Rocket Fiber offers fiber optic internet service that is one thousand times faster than cable or dsl. The market for an internet provider with this kind of speed is something that residential and commercial customers have been waiting for. According to The Detroit News the current internet service is based on megabits speed, which is slower than gigabits speeds. The 1 gigabit service is significantly faster than what most residents have now and would be in very high demand. The term faster is better applies to all the consumers that will subscribe to this service.

Let’s take a look at how fiber optic internet works according to rocketfiber.com. Fiber-optic cables can transmit way more data affordably and reliably. These cables are made of hundreds of strands of glass, each one the thickness of a human hair. The glass is so clear that you could see through it even if it were several miles thick. The strands are wound together and coated in a protective sheath. Then, tiny little men carry your data across these glass wires to the entire Internet. According to rocketfiber.com this is actually where the “optic” part of fiber-optic comes into play. An optical laser is hooked up to the cables, which flashes on and off really, really fast (millions of times per second!). The laser is angled in a way so the light bounces around inside the glass fiber but never escapes. This is called total internal reflection (there will be a quiz at the end!). The flashes of light are converted into information that computers can understand, which is then converted into cat memes, tweets, and whatever else the Internet is made of. The company has completed installing miles of fiber optic cable all around downtown Detroit. The next phase is to extend to midtown and further out to residential areas. Dan Gilbert has almost all of his buildings using the service and there are several residential and commercial buildings that are also, enjoying the service. The next step is to offer the high speed fiber optic service to universities, hospitals, banks and local government agencies that could really benefit from the use of such an amazing tool. Now, let’s talk about the price associated with such an amazing service. According to Freep.com, the 1-gig service will cost $70 a month, the 10-gig service $299 a month. Pricing for businesses will be based on custom rates. The company issued a statement that there will be no extra fees connected to the initial price of the service. I personally think that is amazing if they can continue to withhold any additional fees. Comcast and AT&T bring you in with a low advertised price and when you receive your bill there is an extra twenty to thirty dollars in fees that was not accounted for when you signed up. Rocket fiber is really making a name for its self in the competitive internet service provider industry.

REFERENCES

Rocket Fiber, (n.d.). Retrieved from rocketfiber.com website: https://rocketfiber.com/fiber-optic-internet-work/
Aguilar, Louis (2015). Detroit’s Rocket Fiber debuts super-fast Internet. Retrieved from detroitnews.com website: http://www.detroitnews.com/story/business/2015/11/12/rocket-fiber-fast-internet-detroit/75683682/
Witsil, Frank. Reindl, JC. (2015). Internet speed wars heating up in Michigan. Retrieved from freep.com website: http://www.freep.com/story/money/business/2015/12/26/internet-speed-wars-comcast-rocket-fiber/76334670/

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