Free Essay

Rocky Mountain Adventures Inc.

In: Business and Management

Submitted By debdrajon
Words 831
Pages 4
Sylhet International University.
Shamimabad, Bagbari, Sylhet.

A project is submitted for the partial fulfillment of the course
Strategic Management
Course Code: MGT 401

Group Name: EFRAIM TURBAN

Submitted To:
Saief Uddin Ahmed
Lecturer
Department of Business Administration.

|Debabrata Dhar Rajon |

Department Of Business Administration.

Submission Date: 1st August, 2011eng

Acknowledgement:

At first want to give thanks the almighty God and then my honorable teacher who give me an opportunity for doing something about Rocky Mountain Adventures Inc. After that we are all group member give thanks one another because we are unanimous on a point for work about Rocky Mountain
Adventures Inc.

That’s really helps us to know about the Competitors, Driving force, Company’s Competitive strength, SWOT, Competitive strength measure , key success factor etc.

Rocky Mountain Adventures Inc.
(Summary)

Bill and his partner, Dave Costlow, were the owners of Rocky Mountain Adventures (RMA), an outdoor outfitter in Fort Collins, Colorado. The company sold and rented outdoor recreation equipment, led whitewater rafting excursions on five Colorado rivers, guided fly-fishing excursions in Colorado and Wyoming, and coordinated guided fly-fishing, hiking, and rafting expeditions in Siberia and the Patagonia region of Chile and Argentina. The scope of RMA's operations and its annual revenues had increased substantially since the company had been purchased by Dave and Bill in 1993.

The opportunities they had identified included adding a second-floor restaurant to their Fort Collins store, building a mountain outpost and lodge in northern Colorado or southern Wyoming and putting together additional fly-fishing and rafting expeditions in exotic international locations.

the manufacture of equipment and the provision of services for such activities as mountain biking, mountain and rock climbing, camping, fishing, hunting, hiking, backpacking, kayaking, canoeing, rafting, skiing, and golf.

The company's banking relationships would allow RMA to fund the purchase of the permit or to pursue other options. Both partners wanted to avoid becoming overly leveraged and were concerned about financing multiple projects.
[pic]

Situation Analysis of RMA Inc.

There are two ways in situation analysis of RMA that is External Environment and Internal Environment both for Macro environment.

The first strategy implemented by the partners in 1993 was to increase the number of RMA’s rafting customers.

Competition Analysis of RMA’s:

The 5 forces model of competition:

.[pic]

Driving Forces:

1. There were also opportunities that required little additional capital or commitment

2. The company could potentially use the additional trips to provide year-round employment for an additional RMA guide.

3. The company reached its regulated limit of rafters within three years after implementing the new marketing campaign.

4. Rapid growth for the specialized outdoor segment in future years was thought to be linked to manufacturers' abilities to develop technologically advanced products.

5. The most popular locations in the area for outdoor recreation are also available.

[pic]Rocky Mountain Adventures provided kayak instruction classes for first-time, novice, and intermediate paddlers. [pic]

Key Success Factor: (Competitive strength measure)

| Competitive |
|strength measure Weight Rocky Mountain adventure Mountain Biking Inc. |

Strength Score Strength Score Rating Rating
|Product performance |0.20 |5 |1.00 |1 |0.20 |
|Reputation/ Image |0.10 |10 |1.00 |1 |0.10 |
|Manufacturing capabilities |0.10 |7 |0.70 |5 |0.50 |
|Technological skills |0.05 |1 |0.05 |3 |0.15 |
|Distribution capability |0.05 |7 |0.35 |5 |0.35 |
|New product innovation |0.05 |10 |0.50 |5 |0.25 |
|capability | | | | | |
|Financial Resources |0.10 |4 |0.40 |3 |0.30 |
|Relative Cost Position |0.20 |10 |2.00 |1 |0.20 |
|Customer Service Capabilities |0.15 |4 |0.60 |1 |0.15 |
|Sum of importance weights |1.00 | | | | |
|Weighted overall Strength | |58 |6.65 |25 |2.20 |
|rating | | | | | |

Conclusion:

Rocky Mountain Adventures Inc. is the biggest Company which provide adventure that’s various types. As such activities as mountain biking, mountain and rock climbing, camping, fishing, hunting, hiking, backpacking, kayaking, canoeing, rafting, skiing, and golf.

RMA was permitted by either the Bureau of Land Management or the Forest Service to guide rafting and kayaking trips along all five rivers where it operated.

The company could potentially use the additional trips to provide year-round employment for an additional RMA guide.

RMA's retail store offered a wide variety of merchandise to outfit fly-fishers or paddlers.

[pic]
-----------------------
Rocky Mountain Adventure Inc.

Technology

General economic conditions

Legislation and regulation

Population demographics

By taking meager annual salaries

Rafting, climbing, hunting, fishing

Rivals

Several age of people

Higher technology

Firms in Other industry offering Substitute products

Rivalry among competing Sellers.

Sales are increased; market position is better, and less competitive

Buyers

Mountain biking, mountain and rock climbing, camping, fishing, hunting, hiking, backpacking, kayaking, canoeing, rafting, skiing, and golf.

Suppliers of raw materials, parts, components or other resource inputs

Potential New Entrants

industry assessing Adrift Adventures' competitive position in the local outfitting

To make substantial investments into the business beyond the purchase price.

Developing a differentiation strategy keyed to a distinctive image and by utilizing a more effective marketing approach.

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