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Rogers

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Submitted By vietbo1
Words 4460
Pages 18
Rogers Wireless
Marketing Plan

Ryan Barrett
Brandon Boehling
Marko Stanojevic
April 18th 2011
MCS*3500
Professor Islam
Executive Summary As Rogers is one of the most successful organizations this country has to offer, it has displayed a large amount of fortitude. The smartphone sector of Rogers Communications Incorporated is one of the newest sections; it is also one of the most successful. As smartphones are a recent trend across the nation, Rogers made sure that they were able to reach the pinnacle of the category, being the most successful smartphone provider in Canada. Although Rogers does not manufacture their own brand of smartphone, they purchase phones from companies such as RIM and Sony in order to sell them to customers of their wireless services, often providing discounts on phones in order to lock customers into contracted plans. These plans are where Rogers makes the most profit, so massive discounts on phones (discounts can be over five hundred dollars in total) are used in order to create profit through phone contracts. Large discounts on smartphones are just one of the many strengths that Rogers is able to boast as an organization. They also promise to stay up to date with the most recent and advanced smartphone software, falling behind in innovation would not be acceptable and would lose Rogers a ton of business to their competitors. Customers can expect the best from Rogers and know that the most advanced smartphones that Rogers has to offer are also the most advanced products in the market. Not only does Rogers offer the most advanced phones, they also have a large selection of phones in order to appeal to everyone. They are currently offering twenty-one different smart phones across eight different brands. This amount of range ensures that any customer looking for a smartphone will be able to find what they are looking for at Rogers.

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