...Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07.....................................................................................................................About the Author 06.....................................................................................................................References 05.....................................................................................................................Conclusion Employees and Society 05.....................................................................................................................The Social Business - Connecting with Customers, of Digital Natives 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values 04.....................................................................................................................The Internet as a Utility 03.....................................................................................................................Abstract Table...
Words: 2067 - Pages: 9
...Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world. Social media is one of the greatest business gifts of our generation and the reasons why we should take into account social media in business include: • The brands can be easily advertised to huge audience through social media such as facebook, twitter etc. and these can also be used to discover what the consumers are thinking about other brands. • Social media can also be used to conduct market research without investing a lot of funds. This will help to find out the target audience and will thus help in increasing the income through better interactions. • Social media is popular among significant portions of entire human population and they make use of it on a regular basis. Thus these people can be reached out easily. • Social media also provides an opportunity for relationship building with the customers that is otherwise not possible as it is very difficult to reach out each individual. Also through the use of social media, the retail establishment, consulting firm, or Service Company of any business has access to information, prospects and alliances...
Words: 1003 - Pages: 5
...Changes in 21st century If I have the chance to make our world a better lining place, I would implement some changes which i think that would make the world better. The aim of this essay is to analyze and explain some ways to make a better world in 21st century. Firstly, I would stop the wars in all the place and at the same time I would reduce the production of weapons which are used. All the people in the world would be lovely. This is the first change because every year, we have too many deaths from wars. As a result, there would be not hatred between tribes and people. Moreover, more people die from an incurable disease. This is very plaintive because there are no treatments to cure all diseases. Surely, I would change that so there will be more medicines and treatments to prevent people to die from diseases. Furthermore, I would make an ecological world. Firstly, I would made changes to the cars. For example, people not used petrol on the cars but, the used water. Also, anything which produces flue would be stopped and replaced by those which produce steam, which is more ecological than flue. With that change I would stop the ozone hole to grow. In conclusion, these are the changes which i would like to make for a better world in 21st century. Obviously, there are more changes we can do, however, those mentioned above I think are more important in first...
Words: 253 - Pages: 2
...Essay In today’s society, Social media is everywhere. Almost everyone you know uses at least one social networking site. There is Facebook, Twitter, Instagram, YouTube, and so many more. Most people who use these social media sites, use them to communicate and interact with their friends and family. However, many people may not realize that these social media networking sites play a major role in the business world. Social media sites play a huge role in a business’ success because it is because it gives them the ability to create a network with new people, market their business, and reach a larger market. The first role that social media sites play in a business’ success is that it gives them the chance to network with new people. When using social media, business executives have the chance to meet and network with new people. They may be able to meet new people to network with through their friends and family on the website. They may also meet new people that are in the same industry through different groups on the networking sites. When business executives are able to network with new people, it helps to grow and expand the business which will lead to the business’ success. The second role that social media sites play in a business’ success is that it gives them free marketing. Most business spend a lot of money on marketing and advertising. With social media, they can advertise and market their business themselves. For example, business executives can create pages...
Words: 470 - Pages: 2
...After ‘tech savvy’ it is the ‘social media savvy’ that has become synonymous with today’s generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails seems to have become obsolete as compared to social media. But why is this media becoming so popular in India? Interaction, live chat, status updates, image- as well as video-sharing are few of the major aspects that play a role in the popularity of social media. On the other hand, customer’s responses, interaction and brand awareness is why the companies are using social media in India and across the globe. Thereby, multiple roles played by social media beyond its core role of mere communicating information are leading to its popularity. By December 2012, the number of social media users in urban India had reached 62 million. A sudden availability of smartphones and mobile Internet has led to a spurt in the use of social media. All the business ventures in India rely on social media to understand their consumer base, for brand awareness and interaction. Indian netizens use social media to build virtual communities, groups and to interact and chat. So, there is no doubt that Information and Technology, in particular rapidly increasing social media plays an important role in shaping the mind of customers towards certain products and brands. At the same time, it is used for entertainment and leisure by most of the...
Words: 1029 - Pages: 5
...Managing Partner Can social media show you the money? www.thebrandgym.com Can social media show you the money? About the research The first part of the research was with over 100 senior marketing professionals across Europe, Africa, Asia, the USA and Latin America, covering a broad range of sectors. In addition, we did research with 1000 consumers each in the UK and USA, to compare their actual use of social media* with how marketers think they use it. Read on to see how wrong most marketers are! We have brought to life the findings with examples from our work on brandgym projects, and through interesting case studies we have come across in our blogging and book writing. * To clarify, this study focuses on the creation of content using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of social media is thin on the ground. We felt it was time to cut through the hype and hysteria around social media, to better understand the role it can play. We wanted to find out: “Can social media show you the money?” How social is your brand?: accepting...
Words: 3279 - Pages: 14
...Management of the media is a key component of a business continuity plan. Complete the following assignment: • How should an organization use the media as an effective as part of a business continuity communications strategy? o Provide an example of how a company might utilize the media during a crisis. There are many pros and cons of using social media in business, including the concern about what to do if things go wrong. [Many businesses today, however, are integrating social media into their Business Continuity and Disaster Recovery plans and activities. Read on to learn more about this evolving trend. The use of social media as a business continuity tool is a trend on the upswing. (Item #1) HR professionals, should update their business continuity plans to include social media. (Item #2) Today's consensus is that it is now a "smart practice" to include SM in BCP and COOP programs. (Item #3) Twitter allows users to quickly and efficiently interact with one another 140 characters at a time through what is called a "tweet." (Item #4) There's a wrong and right way to handle a social media disaster. (Item #5) Two women in Missouri got on Facebook and helped after the Joplin tornado. (Item #6) As always, we look forward to hearing your comments & insights regarding business continuity. If you have a topic you'd like us to cover, email me at bmellinger@attainium.net. Bob Mellinger, President Attainium Corp 1. Social media can transform enterprise business continuity...
Words: 346 - Pages: 2
...Role of Media in Various Sectors Advantages and Disadvantages on Youth Pragati Maheshwari* Abstract In this paper it is observed that media includes sources like print media and electronic media. Newspapers, magazines and any other form, which is written or printed, is included in print media and in electronic, media radio, television and Internet etc. are included. When there are so many channels and newspapers we cannot ignore its importance in the society.Mediacan change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society. Keywords: Print Media, Electronic Media, Democratic Media, Educative Media, Media in Entertainment. Introduction Media is everywhere; it has become a part of our daily life. The media play a dominant role in the learning process. Media has potential to shape personalities, change the way we perceive and understand the world and our immediate reality. The term media is derived from Medium, which means a carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. Connecting with media means being connected with the world around...
Words: 2994 - Pages: 12
... | |MEDIA MANAGEMENT | | | | Abstract: Media has played a major part in building and managing the country after 1990’s. It has played both a constructive and destructive role in communicating information to its viewers. Organizations have been aware of this might of media for quite some time now. The partnerships between organizations and media channels and the way in which orgs manage media play a huge role in the way it affects their business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio...
Words: 1745 - Pages: 7
...reference to social media as a means of business communication. It was mentioned that it is a new and modern method of communicating, but there are some challenges and things that workers need to be aware of and careful about. One of Team D’s discussion points raised the topic of being careful not to announce a sale via social media until it was formally announced via the existing corporate channel. This leads to the thought of legal implications of discussions held via social media. Through traditional advertising and communication, companies can plan and review the communication in a controlled process. The risk of social media in the short term is that companies may not have the infrastructure, training or processes in place to support it responsibly. There are several factors that companies to consider when implementing a social media strategy. “The communication effort is more complex, with more internal and external channels to staff and monitor. Managers need to make sure that outgoing messages are consistent, and that incoming messages are addressed in a timely fashion, that problems and opportunities don’t fall through the cracks between all the various communication channels and that all channels are used appropriately and legally" (Bovée & Thill, 2012, p.180). Companies should consider short term and long term resources required to support social media engagement. Social media is playing a powerful role already but is expected to play an even bigger role in the future...
Words: 478 - Pages: 2
...Leading in a media-rich virtual world: Impact of the media on the society November, 15 Abstract Mass media refers to the different technologies used in communication and interaction. It can include, but it is not limited to Google, emails, twitter, facebook and other common forms of social media. It is evident that we have different forms of media that we are exposed to at present. Indeed, the influence of the media on the society is increasing, and more people are now into the media for different reasons. The media is a rich source of information, for example, we are bombarded daily with news in media, we share information through the media and we market and sell products online. This means that people can never do so without the media since it influences the society. Also, the improvements in technology have changed the modes of interaction. The media has become an inseparable part of our daily lives. The media plays many roles in the society today as noted it is a source of communication, entertainment, means of marketing and information sharing. This explains why the media is an extremely important tool in the society today. Introduction. There are several types of media available and can be categorized into the print and electronic media. The print media remains one of the oldest forms of communication available to people and has been a medium of information sharing. The print media comprised of mainly newspapers, magazines and journals. The newspapers and...
Words: 2885 - Pages: 12
...TASK ONE SOCIAL MEDIA PLAN MODULE A102IAE - Social Networking for Business MODULE LEADER Simon Hill STUDENT NAME Zehan Li STUDENT ID NUMBER 5324 200 SUBMISSION DATE 2nd May 2014 WORD COUNT 1516 TABLE OF CONTENTS INTRODUCTION ............................................................................................. 3 MAINBODY ..................................................................................................... 4 DEFINITION OF SOCIAL MEDIA ................................................................. 4 FUNCTION OF SOCIAL MEDIA ................................................................... 4 TWITTER & FACEBOOK ............................................................................. 5 SOCIAL MEDIA FOR DIFFERENT BUSINESS CONTEXTS ....................... 6 CONCLUSION & RECOMMENDATIONS....................................................... 7 BIBLIOGRAPHY ............................................................................................. 8 STUDENT ID NUMBER: 5324 200 2 INTRODUCTION For many medium and small size enterprises, traditional methods of advertising are not an option due to the high costs. But now, as Web 2.0 technology has appeared, it can be used as a substitute for traditional advertising, and even more powerful. This essay begins by a brief definition of social media, and an explanation of differences between social media, social networking, E-commerce and Ecommunications. It will...
Words: 1655 - Pages: 7
...SOCIAL MEDIA The social media have played a major role in changes and challenges in Public Relations through leadership because social media is a big platform where Public Relations used to deliver information and share. The changes in Public Relations have many such as it be trend among every industry where social media become a medium to receive and send information, message and many more. As now day’s social media become a major trend in our daily activity and social media is one of medium which public use to get information and current activity that is happening around them. Moreover it brings a lot changes in Public Relations industry as it help the practitioners to learn more and get knowledge and not only that, able to get response from public towards the activity or message which might be helpful for them to upgrade themselves for better in future. Every Public Relations practitioners need changes in their role as public relations because it can make them use more tools to reach the audience and public worldwide. Meanwhile the challenges that Public Relations face through social media could be among the investor relation or competitors in one same thing which might affect the public’s view and response towards our message. For example there is multiple channel now days such as email, blogs, social media, Youtube and many more CHALLENGES AND OPPORTUNITIES According to the survey topic, there are few challenges that face is the power of images. Image-driven content...
Words: 1271 - Pages: 6
...Assignment 1: Social Media La-Nika Romain Gayles Professor Scott Levassuer Business Law I August 10, 2014 Assignment 1: Social Media In this paper, I will explain how Facebook utilizes the four components of legal astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. I will also list and analyze methods of alternative dispute resolutions and determine which would be most effective in resolving genuine disputes that may arise with consumers who may make purchases from links affiliated with social media. In addition I will examine how the federal government make control these transactions, since these transactions can occur across state lines. I will also examine the (3) branches of government and discuss which can make the most significant impact on regulating consumer transactions via social media. Lastly I will explain the agency relationship that exists on social media provider, and business that utilizes sites for advertisement. Social Media Facebook is a very popular social media site where users can express the way the feel freely without being judge. On this specific site they user can post pictures, videos and very amusing status. This site is also a way a person can keep in touch with family and friends from near and far. I can additionally say that I am also a member of the Facebook trend that has caught on and I have been...
Words: 1243 - Pages: 5
...positive ethical behavior done by the company, consumers are more interested in buying it. For example, Minute Maid has begun advertising that its packaging comes from post-consumer recycled products. By stating this fact, consumers are more reluctant to purchase Minute Maid over a competitor because they feel the company is making a positive ethical decision. This in turn makes the consumer feel as though they are upholding a better ethical standard (Peloza, White & Shang, 2013). Minute Maid, as with almost every product, has a target audience it’s trying to address. In the past, general research was done based on demographics and consumer patterns to help reach its target audience. Today, however, we have the Internet and more importantly social media. I...
Words: 745 - Pages: 3
