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Role Of Women In India

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STEREOTYPICAL REPRESENTATION OF WOMEN IN INDIAN MEDIA

Submitted by:
Leorad’cunha
BA(J&MC) 5thSem

Introduction
Women today are found in respectably higher positions in every aspect of life. Even though such developments have taken place the inhuman treatment subjected to women has not got a full stop. Various NGO’s ( Nongovernmental organizations) are paying heed to this injustice and have taken a positive approach to ensure women their due respect and dignity in every aspect of their lives. The mass media has taken this into account seriously and has encountered these problems face by women in a positive manner to bring about a overall change as well as nurture the society in a right manner.
The pattern of value in any society
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Since then, the National Commission for women and other organizations are striving hard to improve the status of Indian women through all means, including different forms of communication for the mass. However, Incidental studies on the impact of the mass media indicate that women’s exposure to the media is often marginal and unsatisfactory. It appears that the mass media has not fulfilled their duty as an effective instrument in the process of empowerment of women. Women are used to sell any product as soap, towel, and …show more content…
These Shows, such as ‘Indian Idol’, ‘Bigg Boss’, ‘Is Jungle Se MujheBachao’, ‘Roadies’, etc., have two conflicting sides to them. On the one hand, women are emerging as citizens with a great array of talents, be it singing, dancing, or challenging themselves to face the adversities handed down by nature. They are more assertive, aggressive and competent, with all the qualities an orthodox woman couldn’t and shouldn’t dream of possessing. On the flip side, most of these shows also showcase the exposure of a women’s body just to draw the attention of a larger, more male-oriented audience. Most of these shows are also based on a voting system, where people end up supporting the boy. According to a survey conducted on reality shows, girls are exploited to increase the popularity rather than supported for their talents. This survey discovered that women abuse in Indian reality shows is not just the fault of male domination; women themselves are also responsible for it. The surveyed revealed that the public does not wish to watch a decent and conservative girl on reality shows, due to which the girls are willingly exposing themselves so as not to lose out to more daring

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