Every single person’s life revolves around a brand of different cloths, cars, watches and different smart phones. To look at time teenagers usually have a look in their iPhone or smartphones but most of the people might prefer having watches on their wrist. Rolex is currently leading the watches manufacturing industry and have large retailers. The aim I have selected Rolex, I wanted to analyse a “great” company that has been in the industry around for 90 years to proof that the company has been coming under the category of a “Good to Great” company. With this thought in mind, this essay will be explaining how Rolex went from good to great and explaining the concept of Jim Collins which he has explained in his book in detail.
Mr Hans Wilsdrof …show more content…
Wilsdrof, The Sercret Of Success 1924). Perhaps these aims help him to “confront brutal facts”. The aim that he wanted to maintain and protect the filtration of dust and impurities from the wrist watches. This problem could be only resolved by protecting the outside influence (H. Wilsdrof, The Sercret Of Success 1924). His constant that was stopping him and his technical assistant from earlier days: His main concern was “To succeed in making watch case so tight that the product was permanently working against dust, dampness, water, heat and cold, then Mr Hans Wilsdrof had planned his second marketing strategies” (H. Wilsdrof, The Sercret Of Success 1924). In 1925, he decided to inauguration the “Rolex” trade mark means a lot of advertising campaign. This policy required annual expense of 12,000 British pound not only for one year but for the years of succession. This made a merchant agreed for the first four and the last six watches would be named as “Rolex”. In 1927, the first water proof Rolex Oyster was introduced and Rolex was in the position to announce the first watch with its original name “Rolex”. In the same year, the official annual report mentioned the outstanding performance of the company, employees, higher management and the product. However, they obtained best profit in that year. In 1939, Rolex was a successful for achieving the best timing result recorded by any company (H. Wilsdrof, Pledge for the future 1940). The company Rolex doesn’t release their profit or the amount of sales they make every year, the experts estimate that the company makes 1 million watches a year more than any other watchmaker (Green April 27, 2016). Rolex has built its brand image by making incredible innovations, a brand for a solid quality, and one of best celebrity endorsement of the 20th century (Green April 27, 2016). Technology has given a greater lift to Rolex which has given them a great brand