... 2011) posts words of William Durant, founder of General Motors, that profit is the result of a ‘cost stream that spread throughout the supply chain’, showing that only analysis of the whole chain makes the difference. To analyze supply chain performance there are following drivers to consider: facilities, inventory, information, transportation, sourcing and pricing. Rolls-Royce’s business is on the products with long life cycle. Gas turbines are not a commodity product and it takes years to come up with a new system. This fact allows the company to achieve strategic fit, stay competitive and generate revenues over the long term. Obviously, each of the performance drivers is considered in order to get the results shown in the annual report. Facilities are the physical locations where product is fabricated, assembled or stored. Possible choices for a company are to have one facility, so that increase efficiency, but lower responsiveness or to have a few of them, so that increase responsiveness by sacrificing efficiency. Exact location, capacity, variety of products should be considered. Rolls-Royce, competing on a market with high-value products, initially goes for responsiveness and locates facilities closer to customers: UK, Germany, USA, Asia; all together service centers or manufacturing bases in 50 countries (Datamonitor, 2008). This decision also helps to lower business risks. However attention started being paid to efficiency as well; £400 million invested in the...
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...Unit 3.3 Assignment: ROLLS-ROYCE plc. Read the case-study on page 46-47 of the textbook, including Table 3.8 and Table 3.9. Then answer the following questions: Referring solely to Table 3.8, to what extent can it be concluded that the year ending 30-6-08 was a more successful than the year ending 30-6-07? A balance sheet is a document describing the financial position of a company at a particular point in time, by comparing the items owned by the organisation with the amounts that it owes. An income statement is an account showing the income and expenditure of a from over a period of time. Rolls-Royce is the second biggest engine-maker in the UK and this is why that the income statement and balance sheet is increasing in 2008. The profit in 2008 decreased from 680m to 589m and this is due to the fact RR replaced parts and upgraded there aircrafts which accounted for 53% of its total sales in 2008. The gross profit is there revenue minus the sales, this shows how efficiently the business had turn raw materials into the finished product. The gross profit increased from 1453m to 1662m. Total equity is the fund provided to expand the business and purchases fixed assets. The total equity increased in 2008 from 3288m to 3765m this shows that shareholders are willing to put more money into the business for the business to expand therefore the business is improving success. (15 marks) Looking at Table 3.9, explain the changes which have occurred...
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...Rolls Royce – Power By the Hour Project Report Prepared by NUPUR MITTAL (WMP7106), PANKAJ GUPTA (WMP7107), PHANESH V. R. ATMURI (WMP7108), PIYUSH RAJESH GUPTA (WMP7109), POULASTYA DUTTA (WMP7110), PRAMUKH SINGH RAWAL (WMP7111)) and PRASHANT JOSHI (WMP7112) Section B, WMP 2011-14, INDIAN INSTITUTE OF LUCKNOW – NOIDA CAMPUS Rolls Royce – Power By the Hour 1 Executive Summary Today most Multi National Companies that are operating globally are realizing that they have to take complete control of After-Sales-Service, in order to compete effectively and synergize their operations with profitability. Earlier days, much of the service operations were handled by third parties. Companies have identified that after-salesservice is a significant source of revenue for the organization. With this paradigm shift and change in the culture, Rolls Royce pioneered and conceptualized ‘Power by the Hour’, an after-sales-service program that helps focus customer in their core business activities & offers peace of mind. In order to achieve this, Rolls Royce had to restructure and revamp its various operations including vertical integration of various divisions. The after-sales services provided by Roll-Royce helped its customers reduce maintenance costs and downtime. The service also enabled the company to improve its aero engine designs and build good relationships with customers. Moreover, the company gained a steady long-term revenue stream from the maintenance contracts. Analysts felt...
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...(Compliant personality, move towards others) Karen Horney – she discusses 3 different kinds of needs – and kinds of personalities: compliant, aggressive, detached – these needs were used to measure personality. a. If compliant, move towards others – need to be loved, appreciated b. If aggressive, move against others – need to excel, be on top c. If detached, move away from others – self-sufficient, independent. The Compliant Personality The compliant personality displays attitudes and behaviors that reflect a desire to move toward other people: an intense and continuous need for affection and approvals, an urge to be loved, wanted, and protected. Compliant personalities display these needs toward everyone, although they usually have a need for one dominant person, such as a friend or spouse, who will take charge of their lives and offer protection and guidance. For example: Facebook, Twitter, Google+ which help to draw attention of people who may not be seeing it regularly and it also promoted posts will give best results for forthcoming events and special promos. (Aggressive personality, move against from others) The Aggressive Personality Aggressive personalities move against other people. In their world, everyone is hostile; only the fittest and most cunning survive. Life is a jungle in which supremacy, strength, and ferocity are the paramount virtues. Although their motivation is the same as that of the compliant type, to alleviate...
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...very soundly at night. My sleep is generally undisturbed by dreams but one night, I had a pleasant dream. I dreamt that I had won Rs. 1 crore in a derby lottery. My joy knew no bounds. My parents, too, felt overjoyed. I received numerous telegrams of congratulation from my friends and relatives. For a time, I felt elated. I was mad with joy. I could not decide how to spend the huge amount. I thought over the matter and hit upon a solution. I decided to have a decent bungalow far removed from the din and noise of the city, surrounded by a garden, with rarest flowers and trees in it. This would cost me Rs. 30 lakhs. I would live there comfortably, in the lap of nature and nearer God. I decided to spend Rs. Ten lakhs on a beautiful Rolls Royce, one of the best cars. I would drive it myself. Every morning I would take my parents and family for a long drive along the mall and the canal. This would add to my status and position in society. I would invest Rs. Twenty lakhs, on the establishment of a steel rolling mill. This would provide employment for about 40 souls and give me a monthly income of Rs. 50,000. This would ensure me a comfortable living. I would gradually become a mill-owner. I would donate Rs. 15,000 to the Punjab University as an endowment fund out of which a scholarship of Rs. 25 per mensem would be awarded to a student irrespective of caste or creed, who would stand first in the matric examination, from amongst the candidates of my village. This would serve...
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...Chapter 1 – Written Essay 1 Title: Case: Rolls Royce’s ERP implementation Author: Jessica Cedeno Date: January 2015 Abstract: Rolls Royce’s is a global company with multiple divisions all over the world. It operates in all global markets, civil aerospace, defense aerospace, marine and energy. Roll Royce’s outsourced their IT department to a contractor name Electronic Data Services (EDS), they were responsible for overseeing all the existing IT structure for RR. Due to the number of legacy systems that Roll Royce’s had, they decided on SAP/R3 an ERP platform consisting on 12 modules would be implemented in it aerospace division. Due to company culture and business processes RR faced many challenges for the implementations. Lots of changes had to be made within the company in order to successfully implement the ERP system. Rolls Royce’s ERP Implementation Rolls Royce, is one name to come to mind when dealing with well recognized, powerful, yet elegant engines. Unlike Volvo and Saab which have been in the market of powerful machines for many years, Rolls Royce has been the one to manage to be ahead of the game in the engine industry by creating each and every machine a masterpiece of their own. In the late 1900’s, Rolls Royce underwent a crucial implementation of a new, yet challenging system that the organization has seen itself since the early years of the company. Such implementation was needed to continue ruling the world of engines, technology and to continue...
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...NP2000 Introduction The NP2000 is variable-pitch aircraft propeller designed for a variety of medium to heavy duty cargo and passenger aircraft. The propeller is equipped with state-of-the-art electronic control, all composite blades, and individual line-replaceable blades. Compatible with most Allison and Rolls Royce engine installations. NP2000 Maintenance Concept The NP2000 propeller system maintenance concept is based on phase inspections according to the number of flight hours. The interval of these inspections is 500, 1,000, 1,500 flight hours. Because of planning purposes, these phase inspections contain periodic maintenance tasks, which would be otherwise performed according to calendar time. Exceptions are inspections such as Pre-flight inspection, Post-flight, conditional, and turn around inspections that are performed at the (O) level. NP2000 Main Features Main features are introduced below: * Compatible with Allison and Rolls Royce engine installations. * Electronic control. * Individual line replaceable blades. * Reduced maintenance costs. * Fewer mechanical parts. * Higher reliability. * Reduced noise. * Lower vibration. * Reduced feather drag. * Tighter speed governing. NP2000 Basic Data * Diameter 13 ft 5 in * 5100 SHP rating, 5610 SHP growth * 1106 RPM Maintenance Levels A traditional three-level maintenance concept, consisting of Organizational level (O), Intermediate level (I) and Depot level...
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...Rolls-Royce Corporation is more than just an automobile known name. They have ventured into the market of aerospace, marine, & power companies. Right now they have focused attention to the airlines for engines and jets. This is a big market for this company. Question 1: who are Roll’s principal project management stakeholders? General Electric and Pratt & Whitney (owned by United Technologies). These 2 major companies have cornered the market for commercial and defense-related contracts. How would you design stakeholder management strategies to address their concerns? Their biggest issue is getting big contracts that help them be more profable. The only way this can be done is to market every industry. So far what they have done has made all three very successful. I believe if they keep the parts to a minimum they won’t lose much in revenue. Question 2: What are the benefits and drawbacks in such an arrangement? The demand for engines is very high and in demand. Biggest issue I see is making deals with countries that are not fully financial stable. For example, they made a deal with Turkey and some of the payment was several tons of pistachios. Now granted they did a trade but issue is now Roll’s has to then sell them in order to get cash flow so they can build more engines. I don’t think it’s smart business to trade goods for engines. You won’t see the profit right away and that’s bad business. To read up more on all their current...
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...Business 4 research topic on Manufacturing Globalisation: Worldwide growth of multinational companies’ international integration of the world’s economy, the spread of free markets and the policies of liberalisation and free trade. Manufacturing: The process of converting raw materials, components or parts into finished goods that meet customers’ expectations. |Industry |Globalisation |Technology |Environment |Macroeconomics |Government policy |Competitiveness of businesses| |Trunki |Idea to change the design and |Advancement made in machinary |Using advanced technology |Unemployment fell in the UK as changing | |Moving back to the UK may | |Trunki sell accessories|make of the product from what |enabled innovative products to be |reduced carbon footprint, less |location base from China to UK created | |result to more competition | |for children e.g. hand |it was before i.e. overseas |made, improved efficiency, quality|pollution, ethically correct. |jobs, economic growth | |from foreign firms. | |luggage suitcase. |buyers may see the culture of |but can costly...
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...Task 1 I finished my A-levels, determined that what I wanted to study was shoe design. Having taken mostly artistic subjects during the 2 years of my a levels I had an objective to go to university and study this course, because I liked art and being creative, although I was not sure what I could do with my degree after I completed it. Taking a year out to work at Travelex helped me to gain insight into business management and marketing and find out more about myself; learning about things that interested me and were not just school related. After consideration, I decided that a marketing degree was necessary to further my career prospects and build my career on, opposed to my original plan of going for an artistic course. In three years’ time this degree will help me to find a job within marketing by giving me the knowledge that I need to progress further in a field that is very competitive, allow me to project ideas and thoughts in an effective way, and also challenge me not only academically but also creatively. This will then help me to progress further in this field by enabling me to apply everything I learnt and gained whilst studying this course. Task 3 | | Outside | Inside | Positives | Emotional | Emotional factors outside of university: being able to listen, your self-esteem and confidence within your working environment and when out, being sympathetic and showing empathy towards your friends and colleagues and also customers. Attendance at work along...
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...invested tremendous resources into the Tristar thereby jeopardizing the entire corporation’s well-being on this singular project. Tristar distinguished itself from other aircrafts of its kind thanks to the highly-efficient, formidable Rolls-Royce RB211 engine that the L1011 would need to be constructed. In fact, this very engine, due to Rolls-Royce’s technical difficulties, created diminished sales because of its two year delay in production. My recommendation is that, Lockheed approach their Tristar project more peripherally while still remaining heavily anchored in military production and sales in order to offset cost and diminish the 35 target Tristar airplanes needed to break even. Rationale The reason for Lockheed having this approach is because by doing this Lockheed would be able to decrease the number of planes it would have to sell in order for it to have a positive NPV. Lockheed was put into this position because they started putting out their projections and asking for a loan before they had even secured a deal for their engine from Rolls Royce. Rolls Royce was in such disarray, that they were placed into receivership, and had to be resold to Rolls Royce Ltd. in order for the company to be kept alive. After this happened, Rolls Royce renegotiated with Lockheed and increased the price by 110,000 pounds per engine. This was after already delaying Lockheed by 2 years by producing an engine that did not live up to its supposed capabilities. If Lockheed does not do...
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...London, King Jai Singh was walking in casual dress in Bond Street. He saw a Rolls Royce showroom and went inside to inquire about the Price and Features etc of their cars. Considering him a just another Poor Indian citizen, showroom salesmen insulted him and almost showed him the way out of the showroom. After this insult, King Jai Singh came back to his Hotel room and asked his servants to call the showroom that King of Alwar city is interested in purchasing their few Cars. After few hours King reached the Rolls Royce showroom again but with his full astonishing royal manner and in his royal costume. Until he reached the showroom there was already red carpet on the floor and all the salesmen were bent with respect. The King purchased all the six cars that they had at showroom at that time and paid full amount with delivery costs. After reaching India, King ordered municipal department to use all those six Rolls Royce cars for cleaning and transporting city’s waste. World’s number one Rolls Royce cars were being used for transportation of City’s waste, the news spread all over the world rapidly and the reputation of Rolls Royce Company was in drains. Whenever someone used to boast in Europe or America that he owned a Rolls Royce, people used to laugh saying, “which one? The same that is used in India for carrying the waste of the City?” Due to such reputation damages, sales of Rolls Royce dropped rapidly and revenue of company owners started falling down. Then they...
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...terms of Perceived Brand-Performance Fit, Rolls-Royce maintains its super high-end luxury brand and insures a flawless service to its customers. The brand perfectly fits needs and wants of its customer by offering a more than positive experience/satisfaction and by fitting exactly consumer needs. This way, Rolls-Royce facilitates and increase brand loyalty. Rolls-Royce motorcar offers a perfect product on every aspects (aesthetics, technology and quality), it offers an irreproachable experience to each customer. Rolls-Royce is doing right because it fulfills most of Murray’s psychogenic needs (need for affiliation, achievement, power and uniqueness) when consumers purchase a Rolls-Royce. Buying such an expensive luxury car is a sign of success and accomplishment in life, it means you reached a very high standard of living, it is like a mandatory step to become a “posh” (need for achievement). It also provide power to its owner, indeed it is one of these cars people will look in the street. Plus, the most powerful men on earth possess a Rolls-Royce (need for power). As it refers to the biggest fortune of the world, it also links you to this segment and affiliate the owner to a very private and elitist club, many Rolls-Royce customers look for this feeling of belonging. It is even a requirement to be recognize as one of the top businessman in the world to own a Rolls-Royce (need for affiliation). Last but not least, many Rolls-Royce customers are loyal to the brand because it...
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...Executive Summary The following report will determine the strategic position of Rolls-Royce and the environmental impact of a new technology upon that strategic position. The report will analyse and evaluate the role and impact of short to medium range single aisle narrow body aircraft on the strategic position of Rolls-Royce. The report will focus on the civil aerospace business of Rolls-Royce and will use Rolls-Royce Inchinnan as a base model. The Boeing 737 series and Airbus A320 are the most popular aircraft ever produced with a 737 landing in the world every five seconds. The 737 in particular will reach the end of its service life within the next ten years. Southwest airlines are requesting an overdue replacement with most airframes living thirty years, the original 737 was released in 1967. The effect of the next generation 737, released in 1998, retiring will leave a considerable gap to be filled. Rolls-Royce does not power the Boeing 737which is monopolised by Pratt and Whitney and General Electric. Should Rolls-Royce attain a share of this market it will become the largest contract ever undertaken by Rolls-Royce. The new aircraft is currently under development and is expected to form the latest of aerospace technology such as composite structures, geared turbofans or open rotor designs. All of the large aerospace manufacturers are currently vying for involvement in the programme for should the new edition emanate the previous, the returns will be substantial...
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...Introduction Managing human resources effectively has become vital to organizations within the modern and fast paced environment. The economy of the world is now aiming to preserve and create knowledge rather than product and service alone. The edge of the market today demands innovation and trust more than analysis of sales and market share. But this is not about aiming to get as much out of a good economy by using raw material and poor work force, this is about a company with tradition, a company with prestige and people who are passionate of doing what they are doing. Effective human resources panning and development practices bring quality and loyal workers who are committed and passionate about the success of their organization. This is what Bentley is all about. Description of the company Bentley is a British manufacturer of automobiles, founded in 1919. W.O. Bentley (WO to his friends) and his brother HM bought Lecoq and Fernie, a French auto company, renaming it Bentley, with headquarters in Mayfair. In 1919, after having stopped making airplane engines during WWI, the company was resurrected as Bentley Motors. The first Flying B insignia appeared on the 1920 Bentley 3 1/2 Liter test car, which was built near Baker Street in London, and the first production car, another 3 1/2 Liter, was delivered to Bentley's first customer in 1921. The company is known also for its heritage, Bentley saw its first win at Brooklands in 1921, then entered its only Indianapolis...
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