Premium Essay

Rose

In: Business and Management

Submitted By sanjaysabarwal
Words 317
Pages 2
A Rose by Any Other Name Case Study
Case One

The Dilemma:
Rose Partyware has been working towards creating its own brand of party ware supplies to give it a competitive edge in an industry of generic party supply manufacturers. Recently, Rose Partyware was presented with the opportunity to produce a private-label brand of party goods. This alternative would provide Rose with a stable revenue source as well as opportunities to create private-labels for other retailers. However, pursuing this option would drain Rose’s resources and prevent them from launching their own branded goods. Additionally private-labels would make Rose into a manufacturer-only role and limit its long-term prospects, but having its own brand is very costly to promote and comes with many short-term risks.

Possible Solutions:
1. Proceed with Rose Partyware branded party supplies. * Retain loyalty of small independent retailers (35% of sales) * Brand advantage in party supplies versus other generic suppliers * Positive long-term returns * Control over pricing, branding, and distribution of goods * Short-term technological advantage

2. Pursue manufacturing private-label goods for retailers. * Retain largest Rose customer (20% of sales) * Supplier of choice in private-label manufacturing * Lowest short-term risk * Cheapest option in terms of change to company structure & spending

The Decision:
If I were in Tom Roses’ position I would choose to proceed with Rose Partyware branded party supplies and persuade Party! to hold off its test launch. While this decision would expose Rose Partyware to the short-term risk of promoting their new brand, the potential returns as well as the prospects for long-term growth results in a net advantage for Rose Partyware. The threat of operating as an easy-to-replace private-label supplier is too risky Rose Partyware

Similar Documents

Free Essay

Rose

...http://www.studymode.com/essays/Perfume-Out-Of-Rose-Petals-1856978.html The smell of a rose is timeless and romantic, and is a very popular scent used in perfumes. Without breaking the bank, you can make a very simple and personal rose petal perfume right in your own kitchen. An excellent way to use the blooms from your own garden, homemade rose petal perfume is an easy project that would make a delightful gift--if you can bear parting with it once it's done! Other People Are Reading * How to Make Attar Perfume From Flowers * How to Make Perfume Without Alcohol Things You'll Need * 6 cups of rose petals, stamens removed * Large pot * Distilled water * Cheesecloth * Funnel * Bowl * Vodka * Rose essential oil * Glycerin * Eyedropper * Perfume bottle Instructions 1. * 1 Bring a large pot of water to boil on the stove. Add the 6 cups of rose petals to the water and reduce the heat to simmer. Simmer the rose petals for 2 hours. * 2 Remove the rose petals from the heat and strain the liquid. Pour the mixture through a funnel slowly onto a cheesecloth placed over a large bowl. Twist the cheesecloth and wring out all of the liquid from the cooked rose petal pulp. Allow the rose water to cool to room temperature. * Sponsored Links * The Aromatherapy Company Essential Oils, Aromatherapy Course Organic Spa and retail products thearomatherapycompany.co.uk * 3 Measure out 2 cups of the cooled...

Words: 329 - Pages: 2

Free Essay

Roses

...flowers makes the air pleasant to breathe. The scent of flowers is extracted and preserved as perfume. People apply it on their clothes to make them sweet smelling. Water of certain flowers is sprinkled in gatherings. Flowers are used in making sweet smelling hair oil. They are strung into garlands and with certain people it is a fashion to wear sweet smelling garlands in the evening. Flowers are offered to gods and goddesses. Some rich people spread them near about their bed at night. A lover offers flowers to his beloved as a token of his sweet and pure love for her. Women love to hang them in their coiffeurs to look more attractive. Some gentlemen hung them in the button-holes of their coats. The late Pt. Nehru always hung a red rose in the button­hole of his Achkin. The bee extracts honey from flowers. Honey is a tonic and a great purifier of blood. A bridegroom garlands his bride and she also does so in return at the time of their first meeting just before the actual marriage ceremony. We shower petals of flowers upon our revered leaders when they happen to visit our city. When a great man dies, his dead body is laden with wreaths of flowers. People shower flowers upon his bier as it is carried through the bazars and streets as a mark of their love and respect for him. Flowers are given to the sick as their very sight, touch and smell have...

Words: 416 - Pages: 2

Free Essay

Rose

...stipules; the leaflets usually have a serrated margin, and often a few small prickles on the underside of the stem. Most roses are deciduous but a few (particularly from South east Asia) are evergreen or nearly so. The hybrid garden rose "Amber Flush" The flowers of most species have five petals, with the exception of Rosa sericea, which usually has only four. Each petal is divided into two distinct lobes and is usually white or pink, though in a few species yellow or red. Beneath the petals are five sepals (or in the case of some Rosa sericea, four). These may be long enough to be visible when viewed from above and appear as green points alternating with the rounded petals. There are multiple superior ovaries that develop into achenes.[4] Roses are insect-pollinated in nature. The aggregate fruit of the rose is a berry-like structure called a rose hip. Many of the domestic cultivars do not produce hips, as the flowers are so tightly petalled that they do not provide access for pollination. The hips of most species are red, but a few (e.g. Rosa pimpinellifolia) have dark purple to black hips. Each hip comprises an outer fleshy layer, the hypanthium, which contains 5–160 "seeds" (technically dry single-seeded fruits called achenes) embedded in a matrix of fine, but stiff, hairs. Rose hips of some species, especially the dog rose (Rosa canina) and rugosa rose (Rosa rugosa), are very rich in vitamin C, among the richest sources of any plant. The hips are eaten by fruit-eating...

Words: 481 - Pages: 2

Premium Essay

The Nightingale and the Rose

... The Bird as a Sacrificial Hero in Oscar Wilde’s “The Nightingale and the Rose” and “The Happy Prince” BY ASST. INST. Shaima’ Fadhil Hassan UNIVERSITY OF KOYA/ COLLEGE OF LANGUAGES/ DEPARTMENT OF ENGLISH Heroism and sacrifice are not new concepts; they can be traced back to the early days of human life. These concepts developed throughout history as a result of the development of human thought. In literature, the idea of heroism appears on a large scale. It has been dealt with by different writers in different periods. As far as terminology is concerned, the terms of heroism and sacrifice are interchangeable. The hero must be a sacrificer and the one who sacrifices himself must be a hero, for this reason these two terms (hero and sacrificer) cannot be separated. Thus, both of them go hand in hand in so many works of literature. Heroism and sacrifice are not confined to human beings only. Some writers present their heroes as gods as in mythology, and some of them present animals as in fables. 809 0202 / ‫مجلة ديالى‬ ‫العدد الرابع و االربعون‬ The idea of having an animal as a sacrificial hero is shown in many of Oscar Wilde’s short stories. He developed this theme as a reaction towards his age which lacked, in his view, moral as well as human values. For this reason, he chooses a bird to be his tragic hero. He epitomizes this idea in such short stories like “The Nightingale and the Rose” and “The Happy Prince”. The heroes in these two short stories are birds: a...

Words: 4196 - Pages: 17

Premium Essay

The Nightingale and the Rose

...Nightingale and the Rose Whittney Sink Fortis College English 101 March 11, 2014 Have you ever been in true love, a love so deep that you would give your life for someone else to experience it? “The Nightingale and the Rose” by Oscar Wilde tells of just such a love. The short story is set in Europe around the late 1700’s to early 1800’s. Published in 1888, this short story is timeless. It is a tale of true selfless love and love unrequited. This story keeps the reader enthralled with the use of characters, point of view, and theme that are intended to play your heartstrings. The Student is one of the main characters. He is a romantic figure. ‘“She said that she would dance with me if I brought her red roses,’ cried the young Student; ‘but in all my garden there is no red rose”’ (Wilde, 1888, para. 1). His heart belongs to a professor’s daughter, who has said she would dance with him if he brought her red roses. ‘“The Prince gives a ball to-morrow night,’ murmured the young Student, and my love will be of the company. If I bring her a red rose she will dance with me till dawn”’ (para. 5). The Nightingale is the other main character. She is in awe of the love the Student feels for a girl. ‘“Here indeed is the true lover,’ said the Nightingale. ‘What I sing of, he suffers- what is joy to me, to him is pain. Surely, Love is a wonderful thing. It is more precious than emeralds and dearer than fine opals”’ (para. 6). The nightingale searches for a red rose in the garden, being...

Words: 1177 - Pages: 5

Free Essay

A Red Rose

...“A red rose is not selfish because it wants to be a red rose. It would be horribly selfish if it wanted all the other flowers in the garden to be both red and roses.” _Oscar Wilde Text to World This quote is almost like a resemblance of my morals. I am a firm believer of individuality. Society has a cruel way of setting the standards for what people should act like, dress, and believe. The world is a diversity of unique individuals, whether that be homosexuals, politicians, religions, race or ethnicities, we should learn to accept each other the way God intended us to. I don’t expect anyone to follow a sort of trend or way of life. I think everyone is entitled to be who they want to be, and I support it one hundred percent! Life would be very bland if we were all red roses. Text to Text This quote reminds me of the song “Numb” by Linkin Park. The song also discusses the pressure of being someone you’re not for the approval of others. But besides the lyrics itself, the song has an aggressive and depressing tone within the music. It has a raging rhythm of frustration which I am assuming a person in this type of position must feel. The song is an expression of emotion and gives a point of view from a person who feels they must change who they are in order to please other’s, whether it be another individual or society itself. Even the lead singer himself is an outcast to society for not only his beliefs, but his rebellious appearance as well. He obviously feels pressured and...

Words: 425 - Pages: 2

Free Essay

A Rose to Emily: Analysis

...A Rose for Emily: 1st Essay A Rose for Emily is a short narrative written by William Faulkner, an American writer from Mississippi. This story tells the story of Emily Grierson who belongs to a southern aristocratic family. Emily was a weird but an extremely interesting woman who no one could be able to get the best of her. Even though she was a rude dissociable outsider who lost all her beloved ones and left alone in a society that outer appearances and social class were considered major aspects in people’s lives, she found a way to survive and maintain her strength. Through the events of the story you can realize the hardships Emily had gone through and all the unpleasant things that happened to her either from strangers or acquaintances. When I first read this story I gave a part of my time focusing on the title and what this piece of narrative might be about. Is it about roses? Is it a love story? Is it a funeral? Who is Emily and why she got flowers? Anyhow, for some reason, the word “Roses” stood up in the title and many questions came to my mind whether these roses symbolized something of what I thought it would. Are these roses from Emily’s beloved? Are they from people in a funeral? Or did she use to plant them in her garden? And what is really interesting is that the title was intriguing and encouraged me to read the story in order to find out what did those roses symbolize in William Faulkner’s short story. From the title, I came up with a scenario of what...

Words: 869 - Pages: 4

Free Essay

Pete Rose

...Charlie Hustle If you grew up watching baseball in the Cincinnati, OH area then you know who Charlie Hustle is. Every kid and adult that watched the Cincinnati Reds baseball team between 1963 and 1990 loved him and wanted to be him. Charlie Hustle played the game the right way, the way that we teach our kids to play and with an intensity that was matched by no other player. He played hard every day and never tried to show off or to show up his competitors. If he was hit by a pitch or walked, he would simply drop his bat and run, not walk or jog, to first base. Most people don’t know who Charlie Hustle is they only know him by his given name, Pete Rose. They don’t remember all of the great things that he did on the baseball field they only know that he was arrested for tax evasion and that he is banned from baseball for gambling on it. Charlie Hustle holds more records in baseball than any other player in the history of the game. The one record that he is most notable for is one of baseball’s greatest records of all time. He holds the record for having the most career hits (4,256) of all time. Most experts would even go as far to say that this record will never be broken. Although he holds this record he will never be accepted into the Baseball Hall of Fame because while he was the manager of the Cincinnati Reds he was caught gambling on the Reds. You may say to yourself “what is the big deal about gambling, people do it all of the time.” Gambling on baseball...

Words: 576 - Pages: 3

Free Essay

Pointless Sacrifice in the Nightingale and the Rose

...University in Opava Faculty of Philosophy and Science Pointless sacrifice in The Nightingale and the Rose English Literature 2 Name: Kocurová Michaela Field of study: English + Czech language and literature Class: second Semester: summer Year: 2012/2013 The Nightingale and the Rose is a short story written by Oscar Wilde. The story begins with a young Student crying because the daughter of the Professor told him that if he brought her red roses, she would dance with him at the ball, but there are no red roses in his garden. When a nightingale overhears what is the Student saying, she comes to a conclusion that he´s a true lover and that he knows the true meaning of Love. „‘Here, indeed, is the true lover,‘ said the Nightingale. ‚What I sing of, he suffers: what is joy to me, to him is pain. Surely love is a wonderful thing.‘“ So she makes a decision to find a red rose for him. Even before her search we get to know another characters from nature - a Green Lizard, a Butterfly and a Daisy. They think that the Student´s weeping for a red rose is ridiculous, only the Nightingale understands him and thinks about the mystery of Love. So she finds a white rose tree, a yellow rose tree and finally a red rose tree but it´s damaged after the winter and it shall have no roses at all. There is just one terrible way how to build the rose: „'If you want a red rose,' said the Tree, 'you must build it out of music by moonlight, and stain it with your own heart's-blood. You...

Words: 1279 - Pages: 6

Premium Essay

A Rose for Emily

...A Rose for Emily Miss Emily Grierson becomes and isolated old woman who is pitied by the people of the town. She seems to be one of the last people that is left in the town from the older generation. In William Faulkners’ story “A Rose for Emily”, the nonlinear narrative indicates that time will aid in the development of the story as well as the characters. However, a close look at the manipulation of time, suggests that Miss Emily, herself will come to represent time and change in her community over the decades. The tension between the new generation and Miss Emily indicates her inability the grasp the realism of time. William Faulkner uses progressive time shifts to compare the past and present and their influence upon on another. Miss Emily made an agreement with Colonel Sartoris to not pay taxes because her father had loaned the town money. When the next generation came into office, “this arrangement created some little dissatisfaction” (Faulkner). Miss Emily failed to respond to the tax notice that was sent to her by the new aldermen and mayor. She believed that the new generation should honor the non-official agreement set forth by her and Colonel Sartoris and “perhaps one [of the new aldermen] can gain access to the city records and satisfy [themselves]” (Faulkner). After a non-successful visit to Miss Emily house to collect her taxes, she puts the gentlemen out of her house because she still believes she “has no taxes in Jefferson” (Faulkner). Miss Emily struggles to...

Words: 895 - Pages: 4

Premium Essay

A Rose for Emily

...“A Rose for Emily” Tajia Kelly English 201 Prof. Elise Denbo “A Rose for Emily” To many resistance to change is the underlying theme of American author William Faulkner’s short story entitled “A Rose for Emily”. To others, resistance to change merely did not exist at all, Tyriese Simone states “the main idea of Emily was to show the willingness to change, changes brought on by the post-Civil war, death, change in society and loss of wealth”. Upon review, the real theme of this story is the resistance to change yes, but especially when it comes to adults modeling their relationship’s base on the relationship that they had with a parent of the opposite sex. Faulkner himself stated “Given a choice between grief and nothing, I'd choose grief” yet he wrote this story of this egotistical, impractical, isolated old woman, Miss Emily, who not only have mental and emotional problems but who is also unable to come to terms with the idea of death and suffers great deals of denial. Unlike Faulkner, Emily chooses grief, but nothingness came along with it due to the attachment with her father. The relationship she had and had always known with her father altered any relationship she had all her life. After the death of her beloved father she was very adamant about not changing and keeping things the way she knew. From a Psychoanalytical perspective, It is very much accurate to state that Emily “the monument of society” not only resists change but she models her relationships with the...

Words: 2049 - Pages: 9

Premium Essay

A Rose for Emily

...Literary Analysis – A Rose For Emily “A Rose For Emily” is a short story by William Faulkner. This story is about a lonely upper-class woman that has trouble letting go of the past and adjusting to change. Faulkner uses foreshadowing in this story to create suspense and mystery. Several events occur which foreshadow the murder of Homer Barron and of Emily sleeping with his dead body. The first act of foreshadowing is when Emily buys arsenic and refuses to tell the druggist what she intends to use it for. Since Emily does not say what it is for, the druggist assumes it will be used to kill mice. The people of the town suggest she will use it to kill herself because she has become very lonely. She seems to be no longer involved with her love interest, Homer Barron. Once more of the foreshadowing is brought into the story, you see that it seems to be her intention to use it on Homer Barron so that he will never leave her again. The second use of foreshadowing was the disappearance of Homer Barron. “A neighbor saw the Negro man admit him at the kitchen door at dusk one evening. And that was the last we saw of Homer Baron.” (Faulkner 33) The narrator interprets this as a sign that Homer has ended his relationship with Emily and left town. This foreshadowing actually tells us that he never left the house after that night and that was the last time he would be seen alive. Another event of foreshadowing is when a smell begins to come from Miss Emily’s...

Words: 407 - Pages: 2

Free Essay

A Rose for Emily

...A Rose for Emily   Can you imagine being so lonely that you would do something unbelievable to prevent you from being alone? That is just what Miss Emily did. Miss Emily came from a wealthy family with a father who made decisions for her. He did not think the men that tried to date her were good enough for her, so he ran them off. John McDermott states, “In “A Rose for Emily,” Emily Grierson’s overbearing father forces her to live without love.” After her father died, Miss Emily became a loner. In "A Rose for Emily," William Faulkner uses Miss Emily’s funeral at the very beginning to show the separation between Miss Emily and the townspeople when he states, "When Miss Emily Grierson died, our whole town went to her funeral: the men through a sort of respectful affection for a fallen monument, the women mostly out of curiosity to see the inside of her house, which no one save an old man-servant a combined gardener and cook--had seen in at least ten years.” From there, the house, her servant, and the bad smell are used to symbolize her secluded life. Miss Emily’s inherited her house, but nothing else according to the narrator, “When her father died, it got about that the house was all that was left to her; and in a way, people were glad.” She lived alone for many years, except for her servant. People moved out of the neighborhood over the years and finally Miss Emily’s run down house is the only one left on the street. This is noted early in the story, “But garages and...

Words: 940 - Pages: 4

Free Essay

War of the Roses

...War of the Roses For my research project I chose the war of the roses because it is interesting and relates to us and where we live. I visited York, England this past Thanksgiving and learned some background on this during our trip. York, England is about 3 hours north of London and is an interesting medieval city with small narrow streets and modern living at the same time. The war of the roses started on May 22, 1455 with the battle of St. Albans and ended on June 16, 1487 with the battle of Stoke. King Henry VI and the Duke of Somerset, Edmund Beaufort, tried to keep the Duke of York, Richard IV, out of politics. King Henry VI became ill and Richard IV took over power and by the time King Henry VI became healthy again, Richard IV did not want to give back the power. There were prewar conflicts after King Edward III died; Richard II came to power on the throne and King Henry V rose to power after the 100 year war. King Henry V died shortly after and his son Henry VI succeeded him and became king of both England and France at the age of 9 months. The Duke of York Richard IV, grandson of Richard II and great grandson of Edward III; was considered next in line for the throne although King Henry VI and the Duke of Somerset, Edmund Beaufort tried to keep him out of politics. When King Henry became ill in 1454 the Nevilles stormed Somerset’s council with a few other Lords and elected the Duke of York, Richard IV, as Protector until the king became healthy again. Richard...

Words: 1118 - Pages: 5

Free Essay

A Rose for Emily

...English 1C 25 April 2012 “A Rose for Emily” People will go great measures to avoid letting a loved one go. In William Faulkner’s “A Rose for Emily,” dreams collide with the real world. Miss Emily Grierson was raised by a narcissistic father who created an isolated woman. Her father secluded her from the rest of the world by assuring no one was good enough for her. After her beloved father’s death, she struggled to let him go. Later in her life, she meets a man named Homer Barron, who was in town to fix the town’s streets. The unknown narrator, who lives in the town, and fellow townspeople notice Miss Emily’s happiness with Homer and believe that they will get married. The townspeople specifically thought Homer and Miss Emily were married when Miss Emily bought a men’s toilet set in silver. However, when Homer disappears, Miss Emily loses another person she loves. In “A Rose for Emily,” Miss Emily’s dreams of love collide with the real world. Miss Emily loved her father and he is the only person by her side. He is the only person in her life because her father is narcissistic. Faulkner suggests that Miss Emily’s father abuses his daughter. This may be the reason “none of the young man were quite enough” for her (Faulkner 439). The way Miss Emily acts with her father, the town “thought of them as a tableau” (Faulkner 439). After Miss Emily Grierson’s father passed, Miss Emily became the last of the Griersons. Unable to accept the death, it is only after three...

Words: 1758 - Pages: 8