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Rothaermel Exercise

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Rothaermel Exercise

Discussion Question 1.1: The implementations and concept behind a firm’s business strategy and business model both depict two separate structural dimensions. However, these important elements of organizational designs are strongly intertwined. In fact, the goal of increasing the brand’s value will not be realized in the absence of the other. According to Chun & Lee (2013), an effective business model framework shapes the fundamental structure of the business as a whole. In contrast, strategy deals with the method in which the model can increase the firm’s ability to build and sustain competitive advantage.
Business models illustrate how an organization is structured to maximize its resources towards gaining profits. It is evident then that the business model is entirely separate from the drive to engage the competitors inside a specific target market. Nevertheless, the effort to find relevance among consumers—highly complex and deeply influenced by the current societal needs, wants, and demands—an effectual business strategy must be engaged (Rothaermel, 2013). The business strategy describes how the company will engage competitors, recognize segment, and take action base on market behavior. Strategies carry a unique method of how businesses in the same market compete to win consumers. The main agenda behind business models is to structure the most fundamental design to build a solid starting point for strategic actions. Both aspects of business are closely interlinked and extremely crucial to a firm’s success (Rothaermel, 2013).
Discussion Question 1.2:

In Amit & Zott’s (2012) journal article, they proposed that in today’s business consumer demands, the theme strongly follows a very customized design. Such phenomenon has become more evident in recent years. The society has become more attached to products and

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