Team 6
Professor Kress
MGMT 472
26 February 2013
Roxanne Quimby Case Study- Recommendation

Roxanne Quimby is thinking about the move to North Carolina from Maine. Back in Maine, her company, Burt’s Bees had 44 unskilled employees. Everything was hand made and hand packed. Her company is struggling to keep up with demand and she needs to do something about it. She can either, move her company down south to a bigger more industrial area, stay in Maine or sell the company all together. After reviewing the case study, we believe that Roxanne should sell the company. We believe that Roxanne would be able to attract a buyer despite having only $3 million in sales because of the publicity and attention the company has been receiving. Roxanne came from humble beginnings and was comfortable with living that lifestyle. She says that she believed that it was time for her “baby” to grow up and move on. If she sold the company, she could follow her real dream of going to India and helping the rural women there. We’re not convinced that she is entirely invested emotionally in the company. Yes, she works 20 hours a day and is very intensive in her company physically but we feel like she sees the business as a burden to her. She personally would seem happier by just taking the money and leaving to travel the world. It doesn’t say in the article that she really cares about the employees or the economy of Maine so we think it would be easy for her to sever ties and leave the company whether she sold it to a place in North Carolina or sold it in Maine. Burt also was said to always be on the same wavelength as her and would agree with her about her decision no matter what it was. He is growing old as well and since it said he was not emotionally intensive in the business process, we think that he would not mind to sell it either. If she kept the company and moved