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Royal Purple Imc Plan

In: Business and Management

Submitted By bigbon88
Words 847
Pages 4
Corporate Growth Objectives

Royal Purple is a name that is synonymous with performance, having hundreds of products serving all things that need lubricated it should be in every household. While that goal is a little over the top we need to press to have the Royal Purple family of products in every high performance car, and in every consumer vehicle possible. The first step in this is what kind of growth we need to achieve in order to ensure that Royal Purple once again becomes a regonized necessity within the racing community. Currently you have a market saturation rate of 35% or the racing market and 4% of the average commuter market. The goal for this campaign is going to be an increase of 100% resulting in a 70% saturation in the racing community and a 8% saturation in the commuter market. This goal is very achievable and will be push for from day one through every viable means available.
This will also give the business an opportunity to increase revenue giving way to a few more options as far as marketing the product and making it available to all. I expect to see a 50% increase in revenue at the completion of this campaign due to the suffering nature of the brand as it sits today. This increase will allow for more aggressive forms of advertising as well as bringing in more experts to the workforce.

Analysis of the Promotional Program Situation

Currently Royal Purple employs many different forms of promotion and has done well with these. I feel that a small tweak in the approach of these methods can yield great results and allow for a medium to begin progress. They currently employ a Facebook page, Twitter account, YouTube channel, and Google Plus account. They also have a great deal of contests that they use to bring in customers, one current one involves taking a picture of the Royal Purple product you have purchased and sending it in, in…...

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