Business Plan Summary Template for Chicago City Treasurer’s Business Plan Competition • All submissions must be made via the portal. • The online portal will allow each question to be answered with a certain number of characters or less (each question lists the number you have; the limit includes the spaces between your words). The approximate length of the total text is 2 and 1/2 pages using Arial 10 pt font. We recommend you type your answers in a word processor and use the character count to adjust for space limits. • All information must be submitted to the portal by 5:00 pm on Monday, June 23, 2014

|1) Description of Business (Describe your business or business concept, including a description of your product(s) or service(s), how the |
|product will be made or services performed, what makes it unique, and the need it fills in the marketplace.) (2000 characters-with spaces-or |
|less) |
| |
|2) Market (Describe the target market for your product/service including market size and potential. Include an assessment of the competition.) |
|(2000 characters-with spaces-or less) |
| |
|3) Sales and Marketing Strategy (Describe how your business will attract and retain customers. Explain your pricing or fee structure.) (1700 |
|characters-with spaces-or less)