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Rsearch Methodology

In: Business and Management

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RESEARCH METHODOLOGY
Research methodology is a procedure to examine the progressive level to engender achievement in a precise research activity. Therefore methodology is very significant aspect as it is the method of altering data into information (Bhattacharya, 2009).
PURPOSE OF THE STUDY
The purpose of the study is descriptive. This research is descriptive because this one is the improve research on preceding research work.
DATA COLLECTION
The research methodology is also an approach used to untangle the difficulty in this study and to achieve three main objectives. The two means of gathering data accessible in accomplishing this project are Primary Data and Secondary data. The primary data are the info which is gathered largely for the investigation being processed. The term secondary data means the info consumed for the project were primarily projected for some other aims by other investigators (Saunders, Lewis, and Adrian, 2009) (Saunders, et al., 2009).
Data collected for research can be either primary data or secondary data. Primary data is collected by the researchers from observations, interviews, case studies, action research, questionnaires, longitudinal studies, life histories and ethnographic research. This study mostly depends on primary data as it is focusing towards the service quality expectation and perception between customer and management of Burger King Colliers Wood (Carman, 1990).
On the other hand secondary data is the data which already exists. It is collected from diaries, letters, previous research, Government reports, web information, historical data & information and official statistics etc. In this research, data has been collected by both methods of data collection. In order to build a comprehensive and complete background of this research, material has been gathered from journals, online references and books. The…...

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