Ruby Tuesday Swot Ananalysis

In: Business and Management

Submitted By djakaduck
Words 421
Pages 2
Ruby Tuesday
Ruby Tuesday is one of many chain restaurants that we as people can go out, enjoy and eat at. Ruby Tuesday, Inc. has 783 Company-owned and/or franchise Ruby Tuesday brand restaurants in 45 states, the District of Columbia, 11 foreign countries, and Guam, in addition to 24 Company-owned and/or franchise Lime Fresh brand restaurants in six states, the District of Columbia, and one foreign country. As of June 4, 2013, they owned and operated 706 Ruby Tuesday restaurants and franchised 77 Ruby Tuesday restaurants, comprised of 33 domestic and 44 international restaurants. They also owned and operated 18 Lime Fresh restaurants and franchised six Lime Fresh restaurants, comprised of five domestic and one international restaurant. Their Company-owned and operated restaurants are concentrated primarily in the Southeast, Northeast, Mid-Atlantic, and Midwest of the United States, which we consider to be our core markets(rubytuesday.com).
Ruby Tuesday, in my own personal opinion is a very decent restaurant to eat at with your family. Like all restaurants it has its strengths and weaknesses. Being worldwide is definitely one of its strengths and also it’s very homely, from personal experience. From the website, rubytuesday.com, the franchise philosophy is to leverage the strength of their proven, casual dining restaurant and culture to deliver a lower risk, solid return offering to select investment partners. Ruby Tuesday, Inc. began their franchise program in 1997 creating a franchise structure that not only attracts qualified franchisees to the chain, but supports them in strategic ways that allow them to make solid returns on their investment. Now, investing in Ruby Tuesday, is just like investing in any other company there are gains and losses, but Ruby Tuesday try to protect its investees by giving them the necessary information on stocks and bonds and if…...