Ruby Tuesday Swot Ananalysis

In: Business and Management

Submitted By djakaduck
Words 421
Pages 2
Ruby Tuesday
Ruby Tuesday is one of many chain restaurants that we as people can go out, enjoy and eat at. Ruby Tuesday, Inc. has 783 Company-owned and/or franchise Ruby Tuesday brand restaurants in 45 states, the District of Columbia, 11 foreign countries, and Guam, in addition to 24 Company-owned and/or franchise Lime Fresh brand restaurants in six states, the District of Columbia, and one foreign country. As of June 4, 2013, they owned and operated 706 Ruby Tuesday restaurants and franchised 77 Ruby Tuesday restaurants, comprised of 33 domestic and 44 international restaurants. They also owned and operated 18 Lime Fresh restaurants and franchised six Lime Fresh restaurants, comprised of five domestic and one international restaurant. Their Company-owned and operated restaurants are concentrated primarily in the Southeast, Northeast, Mid-Atlantic, and Midwest of the United States, which we consider to be our core markets(rubytuesday.com).
Ruby Tuesday, in my own personal opinion is a very decent restaurant to eat at with your family. Like all restaurants it has its strengths and weaknesses. Being worldwide is definitely one of its strengths and also it’s very homely, from personal experience. From the website, rubytuesday.com, the franchise philosophy is to leverage the strength of their proven, casual dining restaurant and culture to deliver a lower risk, solid return offering to select investment partners. Ruby Tuesday, Inc. began their franchise program in 1997 creating a franchise structure that not only attracts qualified franchisees to the chain, but supports them in strategic ways that allow them to make solid returns on their investment. Now, investing in Ruby Tuesday, is just like investing in any other company there are gains and losses, but Ruby Tuesday try to protect its investees by giving them the necessary information on stocks and bonds and if…...

Similar Documents

Tuesday with Morrie

...SSC 1105 LEARNING SKILLS REFLECTIVE JOURNAL (Tuesdays with Morrie) Reflective Journal The most meaningful sentences I found within Tuesday with Morrie was on page 52 when Morrie said, ‘The most important thing in life is to learn how to give out love, and to let it come in.’ In real life, ‘love’ can make people warm, happy, peaceful, and make a person smile. If we share the love among one another, especially with a sincere heart, people soon will feel the love eventually give their love to us too. Love that comes solely from true heart cannot be bought by money, and it is valuable. In my life experiences, I remembered when the time I followed my mother went to old folk’s house, I will feel warm and happy after that. Every time, mum will buy daily life stuff such as rice, bread, some clothes, instant drinks and etc for folks over there, even those things are not expensive and brandy stuff. When they received, I know they feel so touch through the expression on face because they feel there are still have people who care for them. During mum chat with them; I can see their smile on the face. Message I received was that Love is the most powerful thing in the world, so we should learn how to give out love, and to let it come in. ‘Love is the only rational act.’ (pg52) I personally felt that love can let to solve the problem softly as we can think rational within love. We will consider the consequences on each action before we take it. In life...

Words: 465 - Pages: 2

Swot

...SWOT ANALYSIS * “SWOT is an acronym for the internal strength and weakness of a firm and the environmental opportunities and threats facing the firm. * SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. * The technique is based on the assumptions that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weakness) and its external situation (opportunities and threats). * A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.” Colgate-Palmolive Company (Colgate) is one of the leading consumer products company in the world. It offers products in various categories including oral care, personal care, household surface, fabric care and pet nutrition. The company has operations in over 200 countries across the world. It operates in North America, Latin America, Europe/South Pacific and Greater Asia/Africa. It is headquartered in New York and employs about 38,000 people. Location of Factor | TYPE OF FACTOR | | Favorable | Unfavorable | Internal | Strengths 1. It is one of the biggest brands in the personal care consumer products industry 2. It has over 38000 employees globally 3. One of the market leaders globally with...

Words: 389 - Pages: 2

Swot

...3.0 Introduction of SWOT Analysis Managers do external and internal analysis for organization to see the trends and changes of environment to make better decisions. SWOT analysis is an analysis of an organization’s strengths, weaknesses, opportunities and threats.(Robbins & Coulter, 2009). 3.1 Strength Strength defined as power such as skills and resources that help to achieve competitive advantage and organization’s goal. Basically, it involves internal valuation about environment inside the organization. It tends to refers to current factors. (SWOT Analysis Definition. n.d). Strength is that an organization can achieve competitive advantage by critically exerting available resources to execute strategies in pursuit of its mission. (Kinicki and Williams, 2008).For instance, strategically distribute the usage of raw materials for different productions to prevent waste of resources. Besides, way of carry out a business can be implementing effectively to fulfill operation objectives. Strengths can be intangible such as what employees in an organize proficient in. For example, how employees make work done in a successful way through characteristics and qualities they owned. Moreover, factors related to product, pricing, qualities clearly manifests tangible strength of an organization. Strengths can include useful features such as brand loyalty and customer goodwill. Example can be wide product line that satisfied consumer’s needs or committed workers...

Words: 738 - Pages: 3

Ruby Tuesday

...Ruby Tuesday A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. The restaurant that I am going to choose for a competitive advantage is Ruby Tuesday. The Strengths about Ruby Tuesday are they have a great promotion, great customer service and great food. The weakness about the restaurant are they need different promotions, need more variety of food choices and The first strength about Ruby Tuesday is their great promotion. The 2 for 20$ promotion is good for couples or any one that is on a budget. They have great choices of food to choose from on that special. Most of the time whenever my boyfriend and I would want to eat out, we will choose Ruby Tuesday. We will choose them because of that special. We can both spend $20 and get a good meal. The next strength that Ruby Tuesday has is their great customer service skills. Whenever I go to that restaurant to eat, I always feel comfortable about going their. They are very nice and the workers will hold conversations with you. One time there was a problem with my food. I asked them if I don’t like what I am ordering can I get something else. The manager was nice enough to tell me yes and that made me feel really great about them. The last strength that they have is great food. The times I have visit Ruby Tuesday, I was always satisfied......

Words: 313 - Pages: 2

Ruby Tuesday Swot Ananalysis

...Ruby Tuesday Ruby Tuesday is one of many chain restaurants that we as people can go out, enjoy and eat at. Ruby Tuesday, Inc. has 783 Company-owned and/or franchise Ruby Tuesday brand restaurants in 45 states, the District of Columbia, 11 foreign countries, and Guam, in addition to 24 Company-owned and/or franchise Lime Fresh brand restaurants in six states, the District of Columbia, and one foreign country. As of June 4, 2013, they owned and operated 706 Ruby Tuesday restaurants and franchised 77 Ruby Tuesday restaurants, comprised of 33 domestic and 44 international restaurants. They also owned and operated 18 Lime Fresh restaurants and franchised six Lime Fresh restaurants, comprised of five domestic and one international restaurant. Their Company-owned and operated restaurants are concentrated primarily in the Southeast, Northeast, Mid-Atlantic, and Midwest of the United States, which we consider to be our core markets(rubytuesday.com). Ruby Tuesday, in my own personal opinion is a very decent restaurant to eat at with your family. Like all restaurants it has its strengths and weaknesses. Being worldwide is definitely one of its strengths and also it’s very homely, from personal experience. From the website, rubytuesday.com, the franchise philosophy is to leverage the strength of their proven, casual dining restaurant and culture to deliver a lower risk, solid return offering to select investment partners. Ruby Tuesday, Inc. began their franchise program in 1997...

Words: 421 - Pages: 2

Ruby Tuesday

...Welcome to Ruby Tuesday 1 Welcome to Ruby Tuesday BUS 100 Dr. Etta Steed Welcome to Ruby Tuesday 2 Ruby Tuesday is a casual dining restaurant that I often visit with my family. On most occasions I am overwhelmed with the menu items. I tend to take long at ordering my food due to indecisiveness. The things that I noticed to be Ruby Tuesday’s strengths are the quality of customer service they offer and the salad bar option. Although the restaurant is one of my favorite I think that the lighting could be better and the pricing on the food can be lower. Overall Ruby Tuesday is a great restaurant as they are able to stand out by including the salad bar in casual dining. As most restaurants do Ruby Tuesday is no different when it comes to making the menu editable. I love to try different foods when I go out with my family and it tends to be harder when all menu items look good. Like most restaurants Ruby Tuesday has pictures on the menu and they also have signature daily dishes. Implementing daily food items makes the restaurant meet fine dining expectations to be in the market of competition with restaurants like Arizona’s. Arizona’s is a very high end restaurant that have chefs that decide on daily menu items. With Ruby Tuesday picking up this as an option it is giving fine dining restaurants some competition because they have lower prices. The salad bar offered by Ruby Tuesday is an amazing experience as most restaurants serve salad with meals but you are...

Words: 648 - Pages: 3

Black Tuesday

...BLACK TUESDAY IN THE BAHAMAS(APRIL 27, 1965) (Events inside and outside of The House of Assembly and aftermath of Black Tuesday are excerpts from "The Quiet Revolution" by Dame Dr. Doris Johnson.) Possibly the greatest event in the movement towards Bahamian Independence was Black Tuesday. This event culminated in 1967 but started with the 1962 General Elections. The 1962 General Elections was the first elections where all Bahamians including women, were allowed vote: universal adult suffrage. Surprisingly, the United Bahamian Party won the elections over the PLP. The UBP had 21 seats and the PLP had 8. Roland Symonette became the country's first Premier. Historians have hypothesized as to why the PLP lost the elections despite overwhelming support from the majority of Bahamians. Firstly, the PLP complained of UBP job threats. Workers complained that they were threaten with being fired if they voted for the PLP. Also, the UBP campaigned on the grounds that they had done a good job of improving the Bahamian economy; and that change now would frighten the American tourists and investors who were just now coming back from the 1958 General Strike. The UBP suggested that the PLP were not knowledgeable enough to run the country and if the PLP were to gain control of the government, the economy would be ruined. Additionally, the PLP complained that the UBP had arranged the constituency boundaries in such a way as to give themselves an unfair advantage. This "fixing" of the...

Words: 3346 - Pages: 14

Ruby Tuesday

...Ruby Tuesday’s is a bar and grill style of a restaurant that was founded in 1972, by a 22 year old man named Sandy Beall, in Knoxville, TN (Our history). The concept of the first location that was opened in Knoxville had a strategy to be known as a comfortable and casual environment where guests could get quality food that tastes good (Our History). Over the past years different marketing strategies have come and gone for the business. Some strategies have worked in means of increasing sales and others didn’t work at all. In order to maximize profit and continue to bring in more revenue to the business a company has to know its place in the market. Conducting an analysis that involves the company knowing its strengths, weaknesses, opportunities, and threats will assist a company with important information that is needed to boost sales and gain a better presence in the market. Target Market Before conducting a SWOT Analysis, Ruby Tuesday would have to identify their Target Market. This is critical mainly because without this being known, they wouldn’t know what types of people are their current customers and they won’t know how to promote their business to bring in future customers. When it comes to their menu Ruby Tuesday has always tried to promote healthy recipes which means that their target market seems to aim for individuals 35 and up. Their current menu has a couple of dishes on there now that have the caption by them “Taste of the Islands”, which could be...

Words: 982 - Pages: 4

Tuesday with Morrie

...Tuesday with Morrie Leisure is finding free time to do ones own personally activity that brings happiness to oneself through the activity. Free time, attitude and activity is what defines leisure, in the movie Tuesday with Morrie, leisure is the defining cause of happiness for the main character, Mitch. In today’s society, we are so busy with our daily lives that we forget to have some time to ourselves. And it clearly depicts that in the movie, with Mitch’s busy lifestyle of being a reporter, he loses focus with everything else. Family, love, and life are the main focus of leisure of Morrie and he tries instilling it on Mitch, which he slowly learns as his life fades away. From this movie I learned that leisure is not just finding free time for oneself, but it is a life away from work. Compensation, needs that are satisfied that cannot be satisfied at work, is what the main character needed and wanted. I learned that leisure time from work is crucial to maintain a healthy relationship with co-workers, family members, loved ones, etc. That time away from work can mean the difference in marriage and divorce. An example from the movie would be when Mitch took Morrie’s advice and took off work and spend more leisure time with Janine and eventually proposing to her. It shows that leisure time provides a clear mind to think about future goals and lifestyles. The one big fact about leisure that I learned and that the movie showed is that leisure goes from physical to more......

Words: 386 - Pages: 2

Black Tuesday

...BLACK TUESDAY “Black Tuesday” began in The Bahamas April 27th 1965.Black Tuesday took place not only inside but outside The House Of Assembly. According to Source B Black Tuesday was possibly one of the greatest events in the movement of Bahamian independence. The PLP (Progressive Liberal Party) was formed November 23rd 1953.The PLP consisted of Sir Lynden Pindling, the late Sir Milo Butler, Mr. Cyril Stevenson, Mr. Sammie Issacs, the late Clarence A. Bain, and the late Sir Randol Fawkes. The formation of the PLP was a first for The Bahamas because it introduced party politics. At this time the majority group in the House was the Bay Street Boys, who later formed the UBP (United Bahamian Party). As mentioned by Source B around the time October 1956 at that time, only a few men, those who owned land, could vote. In addition, a man could vote in as many placed as he owned land, every company that owned land could vote, no woman could vote, and 21 years was the qualifying age. The PLP sought to change this desperate state of affairs and the UBP fought them every inch of the way. Between 1959 and1961, the Women’s Suffrage Movement took up the cause of votes for women and in July 1961, the act of voting for women became law. This was a huge step toward majority rule. The 1962 general election was the first election were all Bahamians including women were allowed to vote. Surprisingly though the UBP won the election over the PLP. This was because workers were threatened...

Words: 1083 - Pages: 5

Swot

...SWOT Analysis Rickie Lieu MGMT303: Principles of Management DeVry University November 16, 2014 CVS/PHARMACY SWOT ANALYSIS In 1963 the Consumer Value Store (CVS) was built for your health and beauty needs, in Lowell, Massachusetts by brothers Stanley and Sidney Goldstein and partner Ralph Hoagland. Through the next few years CVS started to grow and in 1967 pharmacies were being added to CVS’s in Warwick and Cumberland, Rhode Island (RI). After buying several small chain drug stores in the early 1970’s around the surrounding areas/states, CVS created small chain stores in shopping malls. In 1981, CVS broke ground on the Store Support Center in Woonsocket, RI. In 1988 CVS celebrated their 25th anniversary with a total of 750 stores. The 1990’s brought more stores in the new mid Atlantic, and Caremark set up in California. By the late 1990’s, CVS had stretched to 24 states totaling 4, 100 stores. 2001 was the year that CVS launched their ExtraCare Card Program, being the first national pharmacy retailer to launch a loyalty program. In 2005, CVS partnered up with MinuteClinic, and opened up three in their CVS/Pharmacy stores. The next year in 2006, MinuteClinic became the first retail clinic to be accredited by the Joint Commission. In 2008, CVS officially branched to California and Hawaii, by buying Long’s drugstores. In 2014, CVS announced they were deciding to stop the sale of tobacco, which was announced officially on September 3, 2014. With the end of tobacco sales...

Words: 1816 - Pages: 8

The Priceless Ruby and Nettle

...The Priceless Ruby and Nettle Munro's stories abound in such questionable seekers and well-fingered ploys. But they abound also in such insights: within any story, within any human being, there may be a dangerous treasure, a priceless ruby, and a heart's desire. ----Margaret Atwood I. Munro’s narrative mode In traditional narrative mode of novel, such as Chekhov,the whole story is divided into four parts: the beginning, development, the climax and the end. Some critics describe this mode as “Roller Coaster” kind, because the hero or heroine’s life in the story is just like taking a roller coaster—you know there is going to be a big turn but you never know how dangerous or exciting it can be. But in Munro makes every story looks like a peaceful journey, we can wander with the narrator, to see what is inside her mind and to explore her memory, and we will never expect the big change that is about to happen. In a 2010 interview, Munro said she wanted her readers “to feel something is astonishing—not the ‘what happens’ but the way everything happens”. We readers will trust her and give away our hearts to let her lead us to a sightseeing or maybe take a trip back to the childhood or a “beautiful time” of the narrator’s life, and we will be confronted with the real life—the one that might be bitter compared to the sweet memory, that’s when we realize her theme. In this novel, Nettles, Munro tells us a story about the problem of a middle-aged woman, about her...

Words: 985 - Pages: 4

Black Tuesday

...BLACK TUESDAY IN THE BAHAMAS(APRIL 27, 1965) (Events inside and outside of The House of Assembly and aftermath of Black Tuesday are excerpts from "The Quiet Revolution" by Dame Dr. Doris Johnson.) Possibly the greatest event in the movement towards Bahamian Independence was Black Tuesday. This event culminated in 1967 but started with the 1962 General Elections. The 1962 General Elections was the first elections where all Bahamians including women, were allowed vote: universal adult suffrage. Surprisingly, the United Bahamian Party won the elections over the PLP. The UBP had 21 seats and the PLP had 8. Roland Symonette became the country's first Premier. Historians have hypothesized as to why the PLP lost the elections despite overwhelming support from the majority of Bahamians. Firstly, the PLP complained of UBP job threats. Workers complained that they were threaten with being fired if they voted for the PLP. Also, the UBP campaigned on the grounds that they had done a good job of improving the Bahamian economy; and that change now would frighten the American tourists and investors who were just now coming back from the 1958 General Strike. The UBP suggested that the PLP were not knowledgeable enough to run the country and if the PLP were to gain control of the government, the economy would be ruined. Additionally, the PLP complained that the UBP had arranged the constituency boundaries in such a way as to give themselves an unfair advantage. This "fixing" of the...

Words: 2756 - Pages: 12

Aunt Lou and Ruby

...Text A is a transcript of Ruby, aged 3 years and 4 months. I believe the language shown in this text shows that Ruby is in the telegraphic stage of development. However she expresses signs of post telegraphic language. Repetition is used throughout the transcript. Lou often repeats what Ruby says to her if she happens to make a grammatical error within her speech. Ruby says “yeh”; Lou reinforces the correct way to pronounce what Ruby is trying to articulate, by saying “yes” as soon as she has said it. Lou is doing this purposely in order to cushion the idea in Ruby’s head, that she has made an error when pronouncing a certain lexical choice. In this case “yeh” is described as more of a slang word, whereas “yes” is seen as the correct Standard English term. Lou is encouraging that when you say “yeh”, which has the same meaning as yes, it should be pronounced with an ‘s’, as it may be seen as more polite, this supports Skinners theory of language acquisition, he suggested that imitation and reinforcement helps develop a child’s knowledge on how to pronounce and say lexis. We can predict by reading through the transcript that Ruby has taken what Lou has reinforced on board. Ruby later on says “yes”, when Lou asks her if she wants apple juice, Lou again repeats after Ruby “yes”, she does this in order to emphasise the reinforcement that you pronounce “yeh” like “yes”, she has done this more than once as it is more likely to stay in Ruby’s head. This is acting as a kind of ‘role...

Words: 736 - Pages: 3

Swot

...“SWOT analysis is a planning exercise in which managers identify internal organizational strengths(S) and weaknesses(W) and external environmental opportunities(O) and threats(T)” [ (Jones/George, 2011) ]. SWOTSWOT identifies and analyzes a company’s strengths and weaknesses. Conant wanted to the company to make a turnaround. Campbell company sales plummet by 30% during the early 2000’s. Conant incited a SWOT planning exercise that helps identify where Campbell needed to change to help the company keep up with what the public wanted. The public wanted healthier foods and sports drinks. Conant internal analysis identified a number of in major weakness [ (Jones/George, 2011) ]. The staff level was high, and the machinery used to make soup needed to be updated. Conant increased his profit by coming up with a three –year plan based on the SWOT analysis. He realized that the customers wanted a healthier appealing soup. He introduced more variety of soups which contend less sodium and low of salt. Conant made a decision that was very bold. Godiva chocolates were a good fit but he questioned its profitability. He decided it was a weakness to the company so he sold it for $850 billion dollars. Conant decided it was time to make Campbell brands global. “Campbell shares have increased in the last 5 years and posted an 11% return” [ (Jones/George, 2011) ]. Conant used the low cost strategy because he wanted to gain a completive advantage by cutting the cost down...

Words: 403 - Pages: 2