Ruby Tuesday

In: Business and Management

Submitted By wlflilbit
Words 313
Pages 2
Ruby Tuesday
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. The restaurant that I am going to choose for a competitive advantage is Ruby Tuesday. The Strengths about Ruby Tuesday are they have a great promotion, great customer service and great food. The weakness about the restaurant are they need different promotions, need more variety of food choices and
The first strength about Ruby Tuesday is their great promotion. The 2 for 20$ promotion is good for couples or any one that is on a budget. They have great choices of food to choose from on that special. Most of the time whenever my boyfriend and I would want to eat out, we will choose Ruby Tuesday. We will choose them because of that special. We can both spend $20 and get a good meal. The next strength that Ruby Tuesday has is their great customer service skills. Whenever I go to that restaurant to eat, I always feel comfortable about going their. They are very nice and the workers will hold conversations with you. One time there was a problem with my food. I asked them if I don’t like what I am ordering can I get something else. The manager was nice enough to tell me yes and that made me feel really great about them. The last strength that they have is great food. The times I have visit Ruby Tuesday, I was always satisfied with what I would order. Even if I am trying their food for the first time I would like it. The weaknesses about Ruby Tuesday are they need different promotions. It seems like every time they have the same promotion going on about their 2 for $20.…...