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Rural Toruism

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Rural Tourism and Agri-Tourism
A practical approach to niche tourism.
Funded by the Ontario Ministry of Agriculture, Food and Rural Affairs Developed By Richard Buck, AgriTours North America Inc. In cooperation with Southern Ontario Tourism Organization (SOTO)

Rural/Agri-Tourism Work Book
WORK BOOK 1
Module #1 Introduction to the tourism industry

Module # 2 Rural / Agri-Tourism - products & services Module # 3 Partnering for success, working with organizations, associations and governments

WORK BOOK 2
Module # 4 Developing a practical plan and formula for success Module # 5 Market development - advertising, promotion, pricing and packaging Module # 6 Rural and Agri-Tourism – is it in your future?
Rural and Agri-tourism, a practical approach to niche tourism! 1

Work Book # 1
Rural and Agri-Tourism, A practical approach to niche tourism.
“In order to effectively establish a tourism enterprise, individuals, groups or businesses must learn about tourism and understand certain basic principles. Tourists have many expectations before, during and after a tourism experience. Tourism business operators are doomed to failure if they enter the industry without understanding the principles of tourism and the reasons for the existence of the tourism industry.” Work Book # 1 assists you in identifying what you do and do not know about the tourism industry and in particular, what you need to know about the rural and agri-tourism niche sectors of the tourism market. Terminology and acronyms will also be identified and explained so that participants will be able to “talk the talk” and understand the tourism lingo. This is not a difficult task, but it is essential that one understands what is being requested, what other people working in the tourism industry expect of you, what the tourists expect of you. The goal of the Rural and Agri-Tourism Work Book is to…...

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