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Russian Country-Market Environmental Analysis

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COUNTRY-MARKET ENVIRONMENTAL ANALYSIS
By Name Tatyana Ruchkina (Iup201121)
I choose Russian Market as my analysis objective. Because I wonder why they hold so strong economic and can be leading positions in many areas. So I will collect data to find some answers in this paper. 1) Culture
Russia is a multinational state. In the Russian Federation than the Russians who make up more than 80 percent of the population live about 180 other Nations. Historically dominated by Russian culture, based on the Russian language, however some role in the development of Russian culture, play and culture relatively large regional peoples of Russia, such as the Tatars, Bashkirs, Kalmyks and others. 2) Demographic
The population of Russia is 146 100 000 people. According to the 2002 year, ethnic Russians make up 80% of the total population, while six other ethnicities have a population exceeding 1 million - Tatars (3.8%), Ukrainians (2%), Bashkir (1.1%), Chuvash (1.1%), Chechens (0.9%) and Armenians (0.8%). In total, 160 different ethnic groups and indigenous peoples live within the Russian federation's borders. 3) Social
Social factors are also very important to international business. For a international cooperation, they should do some adjustments in the local markets. There are many factors in the social categories, such as social value, attitudes toward success and ethic issues and so on. 4) Economic
Russia belongs to the category of agro-industrial countries. . The Russian economy is the sixth among countries in terms of GDP. in 2012, the share of the Russian economy in the global economy of 4.1 %

Industrial structure of Russia's GDP:

• Agriculture, forestry, fishing and 3.6 %
• Mining is 9.1 %
• Manufacturing of 13.6 %
• Energy - 3,2 %
• Construction of 5.5 %
• Trade - 16,2 %
• Transport and communication - 7,5 %
• Education and health - 5,7 %
• Finance and

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