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Rwt1 Research Paper

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Business Research Report
New product line recommendations

Table of Contents
Executive Summary 3
Introduction 4
Research Findings 4
Finding Number 1 4
Finding Number 2 5
Finding Number 3 5
Recommendations 5
Conclusion 6
References 7

Executive Summary

The company has recently decided to expand its product line to include a product that is a deviation from our traditional offerings. The expansion presents two potential outcomes. Outcome one has a potential for profit, incremental growth, and additional market share for the company. Outcome two has a potential for financial loss, reputation or brand damage and reduced market share. We have analyzed our current assets, liabilities, revenues, operational expenses, and credit history in order to make realistic and informed decisions about the expansion. In addition, a clear understanding of the company’s current capabilities in regards to financing, marketing and production had to be ascertained in order to develop and recommend a course of action. The research and analysis that was conducted was showing a clear need for the new product line in the desired market and the financial portion of the analysis showed that the potential gains of venturing into the new product line outweigh the risk to the company’s finances and brand. The recommendation to proceed will be cautious but aggressive and in two phases. Phase one will involve small-scale implementation of all needed infrastructure for the new product line into the company’s current facilities and launch the product into a test market with prime factors. If the results from the small-scale implementation show upward gains and at least moderate growth potential then the risk for proceeding to phase two is warranted. Phase two involves building out the remaining infrastructure for the new product line to maximum capacity as defined by

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