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Ryanair Analysis

In: Business and Management

Submitted By yunhao825
Words 6162
Pages 25
Table of Content

RYANAIR THE COMPANY 3
Section A 4 Slow Growth 4
The impact of slow growth on the industry 4
Taxation 4 ECONOMIC FACTORS 5
Unemployment 5
GNP trends 5
Inflation 5
Exchange rates 5
Interest rates 6 Security Factors 6 The Threat of close substitutes and rivals 7
HIGH FIXED COSTS; 7 AIRPORTS 7
PORTER’S FIVE FORCES 9 Threat of new entrants 9 Suppliers: 9 Buyers: 9 Substitutes: 9 Competitive rivalry: 9
Section B 10 Firm Infrastructure 10
Human Resource Management 10 Technology Development 11 Procurement 12 Inbound logistics 12 Operations 12 Outbound logistics 13 Marketing and Sales 13 Service 13 Margin 14 Joint Venture 14
SECTION C 15 Ryanair Business Strategy 15 Low Fares: 15 Customer service: 15 Frequent Point-to-Point Flights on Short-Haul Routes: 15 Low Operating Costs: 15 Taking Advantage of the Internet: 16 Commitment to Safety and Quality Maintenance: 16 Enhancement of Operating Results through Ancillary Services: 16 Analysis of the airline business models 16 Ryanair’s strategy in future: 17 Focused Criteria for Growth: 17 New Aircraft-markers: 18 New design ‘standing seats’ 18 SWOT Analysis 19 Strengths 19 Weakness 19 Opportunities 19 Threats 19
BIBLIOGRAPHY 20

RYANAIR THE COMPANY

The company was incorporated in 1995 and became Ryanair limited, and in 1996 it changed to a holding company for Ryanair limited. Registered no: 249885 and located in Ireland and with registered offices at:
Ryanair limited
Corporate Headquarters
Dublin Airport
Co Dublin
Ireland
Phone: 353-1-812-12121984
Fax: 353-1-812-1213

Ryanair is a public limited company with 45 bases and a 29.8% share in Aer Lingus with an operating fleet of 272. Flights commenced in operations in 1985.
Staff:
On march 31 2011, the companies…...

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