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  Ryanair and Its Activities Within the “European Airline Industry”

In: Business and Management

Submitted By rarula
Words 1628
Pages 7
To what extent has Ryanair met the critical success factors for the sector in the last five years?
1. Loyalty: The most important factor for being successful in service industry is loyalty. Quality of service, communication with the current and potential clients as well as promos and discounts can help airline companies to attract more travelers.
As Ryanair is a low-cost airline, they do not invest in any particular loyalty program, like majority of full-cost airlines do. The attitude for the low-cost airlines could be described as ‘you get what you paid for’. Looking for other big companies, it is essential, that a properly working loyalty program needs big investments and proper, continuous management that would essentially increase costs of operation for Ryanair. Despite this fact, during the research it was investigated, as Ryanair is one of the leading European low-cost airlines, it already has a base of loyal customers, mostly because of simplicity (a lot of destinations offered, cheap prices, and relatively new aircrafts).
2. Access: Airports are usually out of the cities. Passengers are spending a lot of time in traffic jams on the way to and from the airport. In addition, passengers are spending a lot of time in the airport, as usually they must check-in in advance. Reducing advance time and developing transportation can reduce the overall time of the trip.
Access factor for Ryanair a is topic for discussion, as majority of airports they operate in are very far from the cities (what makes fees cheaper and as a result tickets), for example Frankfurt-Hahn which is 140 km away from Hamburg.
3. Price: Aircrafts used in Europe, are likely to be old ones. New improvements in aircraft building can reduce amount of energy consumed as well as carry more passengers. This factor will drive air transportation costs low.
In case of financial issues Ryanair is...

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