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Ryanair Strategic Business Unit in Australia

In: Business and Management

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International Business Strategy

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International Business Strategy

Introduction

There has been growing concern for the economic interdependence of nations on a global scale. As a result, companies have stepped up the cross-border business transactions in the recent past. Widespread sharing of technology, global economic shifts, and international governance among others, have been the enabling factors. Visionary business leadership has transformed national-level firms into robust multinationals that dispense a wide variety of goods and services to a scale never witnessed before. As many companies yearn to take their business internationally, they face ever-present challenges in the new business arena. Managers, therefore, need to take a keen interest in assessing the corporate strategies to fit the demands of international business so as to maintain their competitive edge and suitably serve the culturally diversified individual and institutional customers.

This report analyses a myriad of aspects that multinational companies face in the global provision of goods and services. In its deliberations, the reports deeply evaluate the National Double Diamond model and its later improvement as well as the SAFe criteria that are essential to business leaders in effectively engaging in international business. It gives insight on how the varied features of the international business impact on the business strategy. Additionally, it also highlights the best approaches the corporate managers reshapes their corporate strategies to suit the international cultural diversity of the workforce, clients among other stakeholders effectively. On more specific terms, the report gives recommendations that the Irish Ryanair undertakes to establish successfully and run a strategic business unit in…...

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