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Rymco Blue Ocean Strategy

In: Business and Management

Submitted By Jevic
Words 93619
Pages 375
PROJECT MANAGEMENT
By Michael Harding Roberts

Table of Contents Chapter 1 - Introduction and Principles .............................................................................. 1 Chapter 2 - Projects and Stages ........................................................................................ 4 Chapter 3 - Roles and Responsibilities ............................................................................ 27 Chapter 4 - Project Definition ........................................................................................... 45 Chapter 5 - Risk Management ......................................................................................... 57 Chapter 6 - Estimating ..................................................................................................... 66 Chapter 7 - Planning ........................................................................................................ 79 Chapter 8 - Stage Agreement ........................................................................................ 101 Chapter 9 - Project Support ........................................................................................... 110 Chapter 10 - Tracking, Controlling and Reporting .......................................................... 122 Chapter 11 - Change and Issue Management ............................................................... 144 Chapter 12 - Quality Management ................................................................................. 156 Chapter 13 - Stage and Project End .............................................................................. 179 Chapter 14 - Project Management Routemap ............................................................... 196 Appendix 1: Project Management Rules ........................................................................ 209 Appendix 2: Project Definition Document…...

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Rymco Blue Ocean Strategy

...or publications, or marketer-dominated sources of information, such as salespeople, advertising, websites, package labelling, and in-store demonstrations and displays. During this process, RYMCO ran a series of IMC messages using outdoor advertising, TV commercials, radio spots, print ads, and SMS message to increase the learning of one-stop-shop. After comparing with other cars, consumer makes a decision and purchase the product and after using makes an evaluation. 2. Explain how cognitive mapping could be used to demonstrate a customer’s reaction in RYMCO’s one-stop-shop package. a. Cognitive map (also: mental map or mental model) is a type of mental representation which serves an individual to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their everyday or metaphorical spatial environment. b. A group of mental processes that involve acquisition, coding, storing, manipulation, and recall of spatial information. 3. Did RYMCO succeed in using the informative approach in its IMC messages? Explain. Yes, RYMCO succeed in using the informative approach in its IMC messages. The company use the blue strategy to raise the customer value by focusing on features that are perceived beneficial the customers. The strategy successfully shifts the buyer decision of the purchase of a new or used car from a product perspective toward acomprehensive offer of greater value in a one-stop-shop solution for one great...

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Rymco: the Blue Ocean Strategy

...BADM 320 Administrative Problem Solving Dr. Edmund Strategy Mission Statement: Formal Business Statement of Aims. A formal document that states the aims of a company or organization. Vision: The ability to anticipate possible future events and developments. Ability to think ahead. The ability to envision possible future problems or obstacles. the act of looking forward. An observation or measurement made looking forward. the making of a statement or forming of an opinion about what will happen in the future. Executive Summary: A statement (summary: a shortened version of something that has been said or written, containing only the main points) by the Senior Management in a company or organization, whose job it is to make and implement major decisions. A committee or group in a political organization that makes decisions and has the authority to implement them. Responsible for or relating to the making and implementing of general decisions in a company, organization, or government. Objectives Goals Strategies Tactics Objectives: based on facts rather than thoughts or opinions a goal or purpose. free of any bias or prejudice caused by personal feelings. Goals: Aim something that somebody wants to achieve. Target Area. Strategy: a carefully devised plan of action to achieve a goal, or the art of developing or carrying out such a plan. Tactic: Means to a goal; a method used or a course of action followed in order to achieve an......

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