...S.W.O.T Analysis in Project Management Md. Mashreki Islam Sami Bachelor of Science in Civil Engineering International University of Business Agriculture and Technology Dhaka, Bangladesh Abstract The main objective of this paper is to give an extensive knowledge on SWOT Analysis. In this paper SWOT analysis is discussed in the case of project management. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. Such analysis can be a part in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute now called SRI International, in the 1960s and 1970s using data from Fortune 500 companies. Performing SWOT analysis allows setting achievable goals or objectives for the organization. SWOT analysis is important for organizations to plan future steps that are to be taken for development or to compete with other companies. Through SWOT analysis, a company or organization come across advantages, disadvantages, possibilities, capabilities and problems that they may face in a project takes visual. In this paper different sectors are considered where SWOT analysis is done successfully. Some other techniques of analysis such as Benchmarking, PESTLE...
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...plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • Analysis of your current market • Your business objectives • Key strategies • Steps to achieving your objectives • Proposed budget • Timing. REGULAR REVIEW Marketing planning is an ongoing business activity. As your business, changes many of the strategies in your plan will need to evolve to ensure your business is still heading in the right direction. Having your plan up to date can keep you focused on where you are heading and ensure you are ready when you need it again. Before you complete your marketing plan Before you complete your business plan and start using it, consider the following: 1. Create/update your business plan - Establishing your business plan first will give you a greater understanding of how your business works. It can also help ensure your marketing strategies are in harmony with your overall business strategies and goals. 2. Do your research - You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you can also be more accurate in your forecasts and analysis. 3. Determine whom the plan is for - Decide whether your marketing plan has more than one purpose and whether it will be used internally or externally (with third...
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...sales function of an organization. The benefits of incorporating marketing into the sales function of an organization is the marketing function can decrease operating expense defining the consumer’s needs and wants which will decrease the cost. The drawbacks of incorporating marketing into the sales function of an organization deals with micro marketing and macro marketing. Being socially responsible and ethical to both, consumers and non consumers, may increase sales costs, due to production costs, and decrease sales profits (Perreault, Cannon, McCarthy, 2011). I do feel that marketing should be included as part of the sales organization within the company because services that the company provides in a marketing sales aspect can apply the analysis so that the consumers needs and wants can be analyzed. Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011).Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin. Week One – DQ 2, Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you...
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...Outcome 1 Business culture and strategy Word count: 2196 words Pages: 9 Intro: The Aim of this assessment is to show how the industry that Alphabet Games deals in has changed and continues to do so. I need to show how these changes have taken effect using the P.E.S.T Analysis and S.W.O.T Analysis, I also need to provide a set of guidelines to the company on how to use a S.W.O.T Analysis so that they can continue to monitor their needs etc. P-Political Political views and guidelines have changed the way most companies work these days. Alphabet Games works within an area of business that is constantly changing in the world of politics. The Government has set out new rules for game makers to ensure maximum safety for games, particularly online games, these are the type of games that other people can contact you in real time, either via text, voice or video calling and it’s important to help users particularly young users to stay safe. Games sold within the British Market now must hold the PEGI age rating clearly displayed on the case of the game. This is again to ensure safety, that gamers are playing age appropriate games and that the younger ones are not subjected to scenes of violence, sexual imagery or language deemed as profanity. These rules were brought into place after long and constructive studies proved that younger gamers are easily influenced by computer games especially the more popular ones, there have been cases in the past where individuals have mimicked...
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...Marketing Plan For Caring Cancer Center of Waunkee, WI Management Summary: • The development of this business will take place in the location of Waunakee, Wisconsin. Our research indicates that Wisconsin continues to have one of the highest rates of cancer in the United States. We want to determine if these patients are receiving the medical, physical and emotional support from current facilities available in Wisconsin and the Upper Mid-West. Research will be done in the form of surveys sent out via mail/e-mail to the residents of Wisconsin. In order to attempt to control expenses we have arranged for the University of Wisconsin marketing department to do a large scale telemarketing survey to further determine the needs of patients in a 250 mile radius. The information we will be gathering will include any prospective patient that has had or has any type of cancer. We will also gather information from a cancer database to develop the prevalence of all types of cancers. The results of these surveys will allow us to more effectively provide the medical and social services needed by the patients in this area. Economic Projections: • Real adjusted unemployment in Wisconsin is one of the highest in the United States, averaging 16.8% for the last 6 reporting months. The unemployment rate has brought a drastic increase in the number of uninsured citizens. Studies have also indicated that despite the rise in unemployment smoking and consumption of alcohol has spiked...
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...Executive summary The dream of the Strategic Center Firm (SCF) has quickly become a reality. This firm’s objective now includes the building of a decision support structure that supports the following areas: 1. “Formal reporting relationships and procedures” (FLA Grading Rubric, n.d., p. 2) 2. “Managing complex, cooperative interactions among network partners” (FLA Grading Rubric, n.d., p. 2) 3. “Aligning incentives among networked partners to have a reason to stay connected” (FLA Grading Rubric, n.d., p. 2) 4. “Managing the strategic network and controlling its operations” (FLA Grading Rubric, n.d., p. 2) These areas should help catapult your company to the status of a fortune 500 company. We would be known worldwide as one of the companies in America that has what it takes to not only compete in a global market, but be sustainable in a global market. “Fortune magazine takes into account the businesses' growth, as measured by stock earnings and investment returns, assets, revenue and profit when compiling the list.” (Tran, n.d., para. 3) Strategic Outsourcing If order to businesses to remain competitive, they must walk a fine line between costs and quality. Outsourcing plays an intricate part in this process. First off what is outsourcing? “Outsourcing has evolved beyond being viewed as a purely tactical exercise to reduce costs and increase operational efficiencies.” (Singhal, n.d., para. 1) SCF plans on utilizing strategic outsourcing to “adapt flexibly to business...
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...TABLE OF CONTENTS Recommendation and Approved Sheet----------------------------------------------------i Acknowledgment---------------------------------------------------------------------------------iii Table of Contents--------------------------------------------------------------------------------iv List of Tables-------------------------------------------------------------------------------------vii List of Figures------------------------------------------------------------------------------------viii List of Appendices-------------------------------------------------------------------------------ix Executive Summary------------------------------------------------------------------------------x CHAPTER I:INTRODUCTION------------------------------------------------------------------1 A. General Information-----------------------------------------------------------------------1 B. Background-----------------------------------------------------------------------------------2 C. Products---------------------------------------------------------------------------------------6 D. Current Revenues---------------------------------------------------------------------------6 E. Employees-------------------------------------------------------------------------------------6 CHAPTER II: RESEARCH DESIGN AND METHODOLOGY--------------------------7 A. Data Collection-------------------------------------------------------------------------------7 B. Research...
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...Assignment 2: Managing Planned Organisational Change Executive Summary Change management is essential if the introduction and implementation of a new process into the workforce is to succeed. Through an increase in injuries, plant downtime, equipment damage and multiple “notices of improvement” from the Department of Mines, a performance gap at Utah Point export facility was recognized. This performance gap was analysed and with the assistance of a gap analysis model a desired future comprising a safer, more efficient and profitable facility was identified. To ensure that this future can be achieved, focus was placed on both the factors pressuring for change and the major restraining forces against change. As already stated the high level of injuries to persons working at the facility along with the high costs associated with equipment damage and plant downtime were the foremost factors pressuring management for change. In contrast, the potential for resistance from some of the stakeholders to any change due to potential job losses or lost income defined the major restraining forces. Numerous options were considered to resolve this issue however the implementation of a drug and alcohol policy was determined to be the most effective solution. In order to ensure the smooth enactment of this procedure it was determined that all stakeholder parties should be involved in the design and implementation of the policy. In order to counteract any possible resistance to this change...
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...COVER PAGE Table of Content Page Number Table of Contents Executive Summary Module 1 - Identifying Global Business Opportunities Module 2 - Analyzing International Competitors Module 3 - Assessing the Economic/Geographic Environment Module 4 - Assessing the Social- Cultural Environment Module 5 - Assessing the Political Legal Environment Module 6 - Selecting a Global Company Structure Module 7 - Financing Sources for Global Business Operations Module 8 - Creating a Global MIS (Management Information System) Module 9 - Identifying Human Resources for Global Business Activities Module 10 - Managing International Financial and Business Risks Module 11 - Product Target Market Planning for Foreign Markets Module 12 - Designing a Global Distribution Strategy Module 13 - Planning a Global Promotion Strategy Module 14 - Selecting...
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...Marketing plan for Buenos Aires Café Executive Summary Buenos Aires Café is an independent family run Argentinian restaurant in South East London. The proprietors serve authentic homemade cuisine, specializing in organic meat produce directly from the Pampas, paired with locally sourced Mendoza wines. The market segment has a concentrated approach, targeting local young professionals and families in the middle upper classes. This segment makes up the large proportion of the restaurant’s customer base, which has enjoyed continued growth while looking for other market segments. Buenos Aires Café offers great service and a relaxed dining experience. The restaurant uses prime beef products, which is ethically sourced, organic and consistent with demographic shifts in trends. The restaurant maintains a competitive edge within the geographic location; firstly as there is repeat business and an ever increasing loyal customer base. Secondly the quality of the produce and delivery. Business Objectives: * To maintain being the premier steak restaurant in South East London. * To provide high quality cuisine and a casual dining experience to customers. Executive Summary 2 Business Objectives: 2 1. Introduction 5 2. Environmental Analysis 5 2.1 Macro Analysis 5 Political Factors: 5 Economic Factors: 6 Social-cultural Factors: 6 Technological Factors: 6 2.2 Micro Analysis 7 Competitive rivalry: 7 Bargaining power of supplier: 8 Bargaining...
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...SUMMARY OF THE CASE The Armstrong Helmet Company is a large company which produces one-of-a-kind bicycle helmets. However, it has been in the need for a competent accountant who could provide them a more reliable and relevant financial reporting particularly the company’s cost accounting system and other methods. In order to meet its profit objectives and other ends, a specific cost accounting system is necessary for its budgets, and other management and accounting reports needed. STATEMENT OF THE PROBLEM S.W.O.T. ANALYSIS | |Strengths |Weaknesses | | |Cost items, its balances and details including |Product costs are not identified separately | | |production, sales and cash flow data are |from period costs. | | |already given. |Likewise, variable costs are not identified | | | |separately from fixed costs. | |Opportunities | | | |Profit objective of the Armstrong Helmet |Given all accounting details of the company, |Some details...
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... Executive Summary Page 4 - Introduction Page 5 - Background Page 6 - Identify a change Page 7 & 8 - Plan & Monitor a change Page 9 & 10 - Implications of Change Page 11 - Communicate & Implement the Change Page 12 - Conclusion Page 13 - Appendix 1: Door Quality Standard Page 14 - Appendix 2: P.E.S.T.L.E. Analysis Page 15 - Appendix 3: S.W.O.T. Analysis Page 16 - Appendix 4: Eight Step Change Model (John P. Kotter) Page 17 - Appendix 5: Gantt Chart / Covey’s Quadrant Page 18 - Appendix 6: The Deming Cycle / 5 S’s Page 19 - Appendix 7: Decision Power, Level of Interaction (DPLI) Page 20 - Appendix 8: Eight Basic Principles (T.Peters & R.H. Waterman) Executive Summary The purpose of this report is to firstly, identify the most cost effective change that we could make to the day to day running of the business and secondly, how we could best implement this change. To identify the most beneficial change to implement we have conducted both an internal (S.W.O.T.) and an external (P.E.S.T.L.E) analysis. The findings of these analysis’ can be found in the...
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... Small Business Entrepreneur Small Business Entrepreneur Individual Assignment Page 1 Small Business Entrepreneur Table Of Content I. Background ..................................................................................................2 1. 2. 3. II. III. IV. V. VI. History ...................................................................................................2 Mission and Vision .................................................................................3 Business Objectives ................................................................................3 S.W.O.T analysis in Vietnam’s Market .......................................................4 Advantages & disadvantages McDonald’s franchise ....................................5 Investment Decision ...................................................................................6 Summary ...................................................................................................7 Reference ..................................................................................................7 I. Background McDonald's is a huge multi-national restaurant chain. There are restaurants all over the world that are willing to sell you a Big Mac and fries. Indeed, you would probably be hard-pushed to find a country that does not contain a few McDonald's restaurants somewhere within its borders. The company is now so big that you could be forgiven for thinking that it has always existed...
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...Assignment | | Name: Vu Thi Ngoc MinhID: FB00293Class: FB0606 | | | | | | Table of Contents I. Executive summary 3 II. Introduction 3 1) A Short story of Warwick Castle 3 2) Warwick Castle today 4 III. An overall look at Warwick Castle 4 1) Audit 4 2) Core competences: 7 3) New special events: 8 IV. SOSTAC 8 1) Situation (S.W.O.T model) 8 2) Objective (S.M.A.R.T model) 9 3) Strategic 11 4) Tactics: 12 5) Control: 12 V. The Detailed Budget for “Family Togetherness” event 12 1) ‘Salute’ 12 2) ‘Discover castle’: Visit castle with guider. 13 3) ‘United night’: It is the evening that all members in the family have comfortable time in castle to talk, to share and enjoy royal banquet. 13 4) ‘Competition among families’: it is a gift from sponsorship Coca-Cola. 13 5) ‘Child menus in the restaurant’ (sponsorship with Coca-Cola) 14 VI. Marketing and operation 14 VII. Management risk 15 VIII. References 15 I. Executive summary The purpose is to develop a new business strategy for Special Events in 2013 for 1 month. In this plan, we provide the background of Warwick Castle where happens the event. Moreover, we conduct some analysis about audit, core competences of Warwick Castle, and list 8 events happened at the same time in season. In addition, it is the plan to develop service, analysis of special event ‘Family togetherness (SOSTAC, marketing and operation, management risk). II. Introduction 1) A Short...
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...INTRODUCTION: The purpose of this report: Research the marketing theories and bring innovation into our marketing plan as a group. Most importantly is to work together as team, therefore we had decided that Nokia product (7210) would be the choice for our research. I. COMPONENTS OF MARKETING PLAN: Company Background: The enormous telecommunication giant Nokia was founded by Fredrik Idestam in 1865. In 1992, Nokia is focused on wireless and wired telecommunications business. In 2002 Nokia launches its first 3G phone (Nokia 6650). In 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Network produce telecommunications network equipments, solutions and new internet services brand. Now Nokia had 112,262 employees in 120 countries, sales in more than 150 countries and global annual revenue of 51.1 billion Euros and operating profit of 8.0 billion as of 2007. It is the world's largest manufacturer of mobile telephones: its global device market share was about 39% in 2008. Nokia produces mobile phones for every major market segment and procedure, including GSM, CDMA, and W-CDMA. In the phone industry, Nokia are the world's best selling phone Nokia’s strengthened. It’s lead as the No. 1 wholesaler in the market during 2000 with shipments growing 66 percent over 1999. Some of the company's success was attributed to a strong second half in 2000 when 59 percent of sales happened. Table below which shows market share of Nokia: 1. Nokia (34.7%) ...
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