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S.W.O.T. Analysis

In: Business and Management

Submitted By easirarif
Words 1059
Pages 5

Prepared By: Easir al Newaz (Arif)
Phone: 01717520085(zero one seven one seven five two zero zero eight five )

Subject: SWOT Analysis
Date of Submission: 04.08.2012

Supervised By: Md Abdullah Chairman Department of Marketing Comilla University

Prepared By: Md. Iqbal Hossain Patwary
ID No: EMBA- 12020701
Department of Marketing
Comilla University
Identifying my Strengths, Weaknesses, Opportunities, and Threats

A SWOT analysis is a term used to describe a tool that is effective in identifying my Strengths and Weaknesses, and for examining the Opportunities and Threats you face. While it is a basic, Straight forward model, it has been a popular business practice for many years because it helps provide direction and serves as a basis for the development of business plans. It accomplishes this by examining the strengths (what an operation does well) and weaknesses (what an operation does not do well) in addition to opportunities (potential favorable conditions for an operation) and threats (potential unfavorable conditions for an operation). Once completed, the SWOT analysis can help determine if the information indicates something that will assist the operation in achieving its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat).

What are the elements of a SWOT Analysis

The SWOT analysis stands for the analysis of internal strengths and weaknesses of an operation and external opportunities and threats to the operation. Below is a description of each of these elements that should be considered when performing a SWOT analysis?


The first element of a SWOT analysis describes the strengths of an operation. These strengths include what an operation does well, and should be...

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