Strategic Management
Assignment

Rishikesh S. Satardekar
Roll No. 1352
GUDMS – 2013 -15

Introduction

- The Rose Company was a company set up in America

- It carried out its marketing activities in USA as well as in other foreign countries.

- The marketing activities were directed by the VC of Sales

- The Jackson Plant is one of the oldest established units of The Rose Company

- Mr. James Pierce is due to be appointed as the general manager of Jackson

- The record of the Jackson Plant had not been satisfactory for several years.

New Venture:-

- The company recently approved the setup of a new plant and the use of new methods of production.

- Lower costs of processing and a reduced manpower requirement at the new plant were expected.

- Reduction of costs and improved quality of products were needed to maintain competitive leadership and gain some slight product advantage.

- The proposed combination of methods of manufacturing and mixing materials was completely new and experimental

Issue in the Case:-

Currently there existed in the Rose Company a centralized system. So the top management was beginning to question the advisability of the central control of manufacturing operations.
The Jackson plant was used as an experimental basis for trying out their decentralized operation. They were of the opinion that a general management representative at Jackson was needed if the new experiment in manufacturing methods and the required rebuilding of the organization were to succeed.

Profile of Mr. James Pierce:-

- Mr. Pierce was an accounting executive in the controller's department of the company.
- He had very good analytical ability and general administrative capacity.

- He was generally liked by people.

- The top management believed that he was tough and had the ability to see