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Saints

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Submitted By teamz
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Positioning
The Saints’ direct competition are other NFL teams that claim to be the best, are from larger cities, more noted and decorated players, and have more Super Bowl victories. Though the Saints may not be from the largest city, have the most credible players, or the most Super Bowl victories, they are from a city drenched in history and culture, have a team full of dedicated players, and won the Super Bowl when their home city’s morale needed it the most. The Saints should position themselves as the hometown hero, the team that is by the city, for the city, and dedicated to the city. By proving their constant dedication to the city, the Saints are sure to win the hearts of more local fans. The Saints should use the plethora of culture in New Orleans to set themselves apart from other teams by persuading tourists that visiting the city to attend their games will be an experience that they could not get anywhere else. The New Orleans Saints are not only a professional American football team based in New Orleans, Louisiana but are staples of the city in terms of history, culture, and community service.
Points of Parity
Family Fun- Football games are a fun and exciting outing for the family. The football itself appeals to the parents, more specifically the father but most football teams use their mascots to appeal to the children. Most teams usually hold “fan fests” outside of the stadium an hour or so before the game headlining the mascot, cheerleaders, local musicians, and vendors. These festivals are key components in making the games family friendly. Those that attend the fan fest before the game are often the fans that get selected to participate in the games and competitions that go on during the time out and half time breaks of the games. Football games are often more appealing to families because of the fan fests and fan participation in the game

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