...company’s manufacturing and distribution system. This burden has also impacted company profitability. In order to continue as a leader in the pasta industry we need to look at our operations and improve our delivery and forecasts to meet these demand fluctuations. The overall demand for pasta is flat, and we should be able to accommodate for this within our supply chain. In order to assist and help deal with these fluctuations I recommend that we implement Just in Time Distribution (JITD) which will assist in lowering our overall inventory levels within the chain and assist us in managing demand, and improve overall company profitability. In order to implement JITD, we require management support in order for this to be successful. Issue Identification Barilla is currently being faced with a decision on where they need to go in respects with just-in-time-distribution (JITD). They need to look at whether this type of program is feasible in their environment and if it makes sense to continue with a JITD system. In order to look at these decisions we need to review some of the issues that JITD system was intended to overcome. Some of the issues that JITD was introduced to overcome are: 1. Demand Fluctuations – There is a high standard deviation of demand on the Barilla Dry products from week to week. (Exhibit 1) 2. Managing the Distribution System – The distribution system along the Barilla supply chain is fully autonomous, the distribution centers order based on their...
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...Tesla Distribution Plan Students Name University Affiliation Tesla Distribution Plan Recall, the primary objective of the marketing plan is to get the general public to purchase our products or services. Distribution talks about the location tactics and possible strategies we would use to sell your product (Edmunds& Demand media, n.d.). The distribution unit of a marketing plan consists of a review of where our competition is selling, where our target clienteles like to buy, the effect that selling at a certain place has on our brand, and our distribution channel alternatives and the effects that these channels will have on our costs, sales volumes and profit margins. Where we sell, our product can affect the brand identity, conveying a message to our customers centered on what they think of the retailer selling our product. The Sales and Distribution sector of the marketing plan analyzes how this will happen. The correct distribution strategy will drive our business growth. Working with companies and sales agents with reputable customers, for instance, is a brilliant way to expand into new markets where the price would otherwise limit our ability to grasp clients. An operative distribution strategy will allow us to maximize profits and use our sales channels effectively. Concentrating on a small number of sales channels allows us to invest in each one and build strong associations with crucial intermediaries. A tactical approach to distribution will also ascertain conflicts...
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...Goldstar Merchant Group Inc., a Supply Chain Logistic Company headquartered in Hyattsville, Maryland. U.S.A. We currently have wholesale distribution operations in Ghana. We currently operate wholesale/warehousing, product marketing and distribution services in Ghana. We specialized in sourcing and introducing products that can best fit local demands and also have the potential to gain a competitive edge in the Ghanaian marketplace. We have a tremendous insight into the market and as such can adapt and make adjustments when necessary. We see Klorsept and KlorKleen products as having that competitive potential. We are best positioned and qualified to facilitate sales and distribution of this product in Ghana. Our strategic partners include institutional clients, facilities, wholesalers and small retailers across various regions of the country. We take proactive steps to mitigate risk and remain technically competent. Our marketing strategy clearly offer the “Best Value”, an approach that is based on an anticipatory and planned management, detailed quality control and inspection and a highly skilled and dedicated staff. We are confident that after a detailed and careful review of our plan, Medentech will concur with this opinion. Our products marketing strength is focused on: * Marketing Operational Plan * Reference Our plan is simple, yet all encompassing: It is integrated, task oriented, monitored, and controlled. We manage the technical aspect, and scheduled...
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...product, you have to make your product available to consumers. With making your product available, you need a distribution plan established. There are different channel levels and organizations. You also have to analyze your target market's needs and decide which channel members you will use. There are many characteristics you will have to look at before you choose a channel organization. Either choice will be good, as long as management decides on what is best for the company. First, our coffee company has to set up its distribution channels. Management has to look at direct versus and indirect distribution. Direct distribution is defined as a, “model used by organizations to move products from production to buyer without the use of wholesalers and retailers. By eliminating the number of parties involved in the distribution process, significant savings can be realized. An organization using direct distribution must sell and distribute that product using their own warehouses and sales staff.” ( www.businessdictionary.com) Direct is a good option for our new coffee company because we can lower or cost of distribution. We will need to keep our cost under our budget. Indirect distribution on the other hand is when, “a chain of intermediaries through which a product moves in order to be made available for purchase by a consumer. An indirect channel of distribution typically involves a product passing through additional steps as it moves from the manufacturing business via distributors...
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...AN EXAMPLE OF A MARKETING PLAN | SPREE WATCH MARKETING PLAN SUMMARY Based on an evaluation of the watch market and our strengths, General will introduce the Spree watch. SITUATION ANALYSIS Half the buyers of branded fashion watches are between 18 and 34 years of age. This group, which purchases more watches per capita than those older, is our primary market segment. Watch purchases are more likely by consumers in the northeast and Midwest. Many purchases are expected to be impulse, requiring strong point-of-purchase support. Seventy percent of the market is concentrated with strong competition from Swatch, Fossil, Guess?, and Anne Kline. We have extensive experience in the manufacture of innovative, high quality, precision plastics and timing devices permitting us to offer the consumer value in a branded fashion watch. Additionally, we have experience distributing products into 75 percent of the outlets for branded fashion watches. OBJECTIVES The combination of a unique, cost-effective design allows us to establish a three percent market share in the first year. The Spree watch project will break-even in 1998. MARKETING STRATEGIES General will introduce a new product, the innovative Spree watch, using penetration pricing, extensive advertising, and expanded distribution in order to increase our revenues and growth rate. ACTION PLAN The Spree watch has strong product benefits compared to current market offerings. To achieve our objectives we will offer our unique...
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...T he Mark eting Plan Chapter 5 Copyright ©2000 Sutia Kim Alter. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 License (http://creativecommons.org/licenses/by-sa/3.0/) Chapter 5 “Emerson said that if you build a better mousetrap the world will beat a path to your door, and that may have been true then … but it’s not true now. No one will come. You have to package and promote that mousetrap. Then they will come.” — King C. Gillette Gillette Razors O verview: Marketing is the process of planning and executing a strategy to get goods and services to customers. The components of marketing can be described as the “four P’s” or the marketing mix. Product consists of the products and services that your social enterprise furnishes; it is characterized by quality, assortment, packaging, and guarantees. Price is the amount you will charge customers for the products or services. Promotion is how you will create awareness of your products or services in the marketplace; advertising, publicity, and sales are aspects of promotion. Place (distribution) is how you will bring your products or services to your customers; distriMarketing Synergies bution comprises wholesalers, retailers, multilevel marketers, and “The most effective and efficient marketing plans are sales representatives. The marthose that maximize the synergy between products, distriketing mix is a set of tools and bution channels, price, and promotion. A unified promotechniques social...
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...Plan Of Work 1.0) Executive Summary 1.2) Situation Analysis 1.3) Market Analysis 1.4) Competitive Analysis 1.5) Company Analysis 2.0) SWOT Analysis 2.1) Strength 2.2) Weaknesses 2.3) Opportunities 2.4) Threats 3.0) Objective 3.1) Mission 3.2) Financial Objectives 3.3) Marketing Strategies 3.4) Marketing Mix 4.0) Action Plan 4.1) Product 4.2) Price 4 3) Distribution 4.4) Promotion 5.0) Financial Analysis 5.1) Sales Forecast 5.3) Marketing Expenses Budget 5.4) Control MARKETING PLAN FOR THE TRANSFORMATION OF MAIZE BY MARIA Co Ltd 1.0) GENERALITIES: Definition of Terms MARKETING PLAN Marketing Planning is a structure way of looking at the relationship between what an organisation has to" offer" and what the market need. It is therefore necessary to follow-up marketing options of an entire organisation(strategic planning) with many products or business units or it can be used to plan the marketing or a single product or service(marketing plan) or group of products. TRANSFORMATION: Transformation here is the act of changing maize into other forms of product. 1.1) EXECUTIVE SUMMARY Maria Co Ltd buy maize from rural areas in Cameroon FOR transformed it into product like; dry powder pap, cornflakes, can fresh corn, corn flour, animal feed, starch for dry cleaners and also sell the grains. All of these make up our product line. Maria Co Ltd sell its products to regions all over Cameroon and export some to neighbouring countries like; Central African Republic, Gabon, and...
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...(CONTINUED) PAGE 8 RECOMMENDATIONS & IMPLEMENTATION PAGE 9 IMPLEMENTATION PLAN PAGE 9 MONTIOR AND CONTROL PAGE 10 MONITOR AND CONTROL (CONTINUED) EXECUTIVE SUMMARY Barilla SPa(A) was the world’s largest pasta producer during the 1990’s and held a significant market share in Italy and Europe. They produced dry pasta, fresh pasta and bakery items at several factories throughout Italy. Their route to market was through central distribution centers which they owned who in turn sold Barilla products to other distribution centers who sold to the retail stores. Barilla was experiencing huge fluctuations in demand for its products, which was causing serious stock outs at the distribution centers and ultimately on the retail store shelves. Taking into account the manufacturing process time line, the non-existent forecasting of customer demand from the distribution centers, the ever increasing Bullwhip Effect, MY DECISION is to implement a Just in Time Distribution System (JITD), with a staggered implementation approach. I will first approach all Management with my implementation plan and get buy in from all levels of management starting at the top. History in the case indicates that this is not a typical approach to decision making at Barilla, however, in order to be successful this must have all Management Support. Having Management support will help to reduce the anxiety among Barilla’s sales and marketing personnel, and will create a united front to the...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...MARKETING PLAN RESEARCH DEFINITION: A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. PURPOSE: The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business' marketing objectives. CONTENT OF MARKETING: A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. 1. Description of the product or service, including special features 2. Marketing budget, including the advertising and promotional plan 3. Description of the business location, including advantages and disadvantages for marketing 4. Pricing strategy 5. Market Segmentation The main contents in marketing plan are: * Executive Summary Brief statement of goals and recommendations based on hard data. * Environmental Analysis Presents data on the market, product, competition, distribution, macro-environment. (Product fact book) S.P.I.N.S. Situation “Where am I”, Problem identification/Implications “What is happening”, Needs Assessment “Why is it happening”, Solutions “What can I do about it” Market Situation: Data on target market, size and growth for past years...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Mayla Barnes Student ID: 00000000 Date: May 2, 2015 Mentor Name: John Kim Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G offers a new product line for the wine enthusiast offering an incredible wine aerator that softens the bitter tannins and instantly improves the aromas and fruit flavors in red and white wines. “Primo” is a magnificent wine aerator and decanter is the most highly sought electronic wine aerator decanter on the market. Mission Statement We enable consumers to improve the quality and convenience of their lives...
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...New Products in Consumer Goods By Patrick Bower consumer packaged goods. There are no magical algorithms, forecasting tools, or proprietary process solutions that offer much more than a "like as" or analog-based planning solution. The companies that do the best job in forecasting new ¡Hnáucts work the details in a methodical way, challenge underlying assumptions, and examine all available data to givei: PATRICK BOWER Mr. Bower is Senior Director of Corporate Planning & Customer Service at Combe Incorporated, producer of high-quality personal care products. He is a frequent writer and speaker on supply chain subjects, and is a self-professed "S&OP geek." Prior to Combe, he was with a consulting firm where he worked for clients such as Diageo, Bayer, Glaxo Smith Kline, Pfizer, Foster Farms, Farley's and Sather, Cabot Industries, and American Girl. His experience also includes employment at Cadbury, Kraft Foods, Unisys, and Snapple. He has been twice recognized as a "Pro to Know" by Supply atid Detnand Chain Executive magazine. He is also the recipient of the IBF 2012 award for "Excellence in Business Forecasting & Planning." His expertise includes S&OP, demand planning, inventory, network optimization, and production scheduling. Copyright ©2013 Journal of Business Forecasting 1 All Rights Reserved I Winter 2012-2013 ne of the toughest demand planning tasks is forei goods world. Why? First, we don't really have good math tg^nnelp us. It would be great if there were...
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...The Marketing Plan Developing a Marketing plan As with any business venture, your entry into international markets should be well planned. A detailed marketing plan should be developed to provide a blueprint for your marketing activities. Whether you are a small family run attraction or an international airline, the principles for a marketing plan are the same. The purpose of marketing is to match the right product to the right market, providing an optimum return on investment. It is more than just advertising. Essentially there are four elements (the four P’s) of marketing: product, price, place and promotion. A good marketing plan incorporates a combination of these elements. Writing a marketing plan is one of the most important steps that you can take to improve your business’s effectiveness and efficiency. The plan will guide your marketing decisions and assist in allocatingyour resources. It should incorporate: > Overall business objectives. What is it that your organisation wants to accomplish? > Assessment of the market environment. What are the factors, internally and externally, that will affect your business and servicing of identified markets? > Market Identification. What are the specific markets and segments that are most likely to use your product? > Marketing Objectives. Are the objectives for each target market measurable, achievable, time-specific, non-ambiguous and flexible? > Marketing Strategies. What is the best combination of the four P’s...
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...global market share. The firm engages in the recording, producing, and distribution of music, mainly through CDs. EMI is a British based company, but North America is the largest market for the music industry. CD buyers have low brand awareness and loyalty. They typically don’t even know the music company that is producing the product. Brand awareness for the artist is very high and will drive the purchase decision almost exclusively. Buyers will seek out a store to purchase the music they desire. However, brand loyalty is low, with many “one hit wonders” that are #1 sellers one year, then gone the next. CDs are durable goods. They last a long time, but people’s tastes for music may change and, thus, categorizes them as a non-durable good. In this case, it is more about music than the actual CD. The location of the purchase decision has changed dramatically with a significant number of people using the Internet to illegally share music files. EMI and its recording artists do not receive any compensation from music file sharing. Those music consumers who remain have shifted from music stores to mass marketers. The market for CDs in the United States is splintered into different genres, with Rock, Rap/R&B, and Country as the top 3 in that order, comprising 60% of the US market. Demographics show that the greatest loss has been in ages 15-29, who have adopted online sites as their primary distribution. Ages 45+ have shown substantial growth, which may be due to lower...
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... 5 Recommendations 7 Implementation Plan 8 Monitor and Control 10 References 11 Executive Summary Barilla SpA is the world’s largest pasta producer is initiating the Just-in-Time Distribution (JITD), which is supposed to help the company to meet the demand fluctuations imposed on the company’s manufacturing and distribution system. The company had realised that leaving money on the table with understocking or increasing costs with overstocking is not an option. The current delivery system at Barilla follows the traditional way of ordering through distribution centres placing orders with the company. Instead, Barilla SpA wants to engage its own logistics organizations, which would specify the appropriate delivery quantities that would meet end-customer needs and distribute the workload on Barilla’s manufacturing and logistics system. The predicament exists in Barilla’s customers, sales representative and marketing organizations resistance to change and internal resistance toward implementing JITD. In this case study response I will be providing analysis and recommendation on how to increase the chances the Barilla’s management idea of JITD would be acceptable and provide the reasons why it should be considered worthwhile. Issue Identification * Resistance to change * High stock-out rates * Fluctuating demand * Periodic-review inventory system at Distribution Centers * Lack of space in retail outlets (stores/warehouses) ...
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