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Sales Function Paper

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Sales Function Paper

MKT/445 - Sales tools and Strategies

July 26, 2011

Sales Function

As a company, XYZ specializes in providing in home party sales to customers. The company offers the option of purchasing their products online; however, the company also promotes selling products through privet home parties, parties on the go, and catalog parties. Non-sales activities occur regularly for XYZ Company, consultants must promote the company’s product to consumers unaware of the company. Many of these consumers may not have any personal experience with XYZ’s products, thus receiving their initial exposure during a product party. This has no affect on the sales function of XYZ Company because there is not a brick-and-mortar building that a potential customer can go to and purchase items from the XYZ Company. An example representing the sales side of XYZ company would be a customer visiting a XYZ Company consultant’s website and ordering directly from the website without party hosting activities. XYZ Company’s staff advertises their products on a verity of websites in an effort to help market the company’s products. This effort usually results in customers buying directly through a consultant’s website. When customers buy from the website, the consultant is not allowed to book a party with the customer unless the consultant acquires the customer’s information and contacts them to see if the customer is interest in book a product party. Of course, this interaction is not what XYZ Company’s strives towards, remembering that almost any sale is positive, the company tends to encourage customer home parties to help promote multiple sales with one action. This method often encourages a booking, thus helping the consultant’s keep business interaction moving. An example of a consultant working in a sales function would consists of the consultant

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