...Sale promotion Techniques By one get one free, receive a free gift bag with this purchase, free samples to try, Voucher and coupons for extra discount, Prize draws or zero percent financing have you ever herd these words or read them in a news paper magazine or internet or maybe even seen it on TV or your local mall or even a bus ride to work or home, these are all examples of sales promotion. According to Dave Dolak (2010), Sales promotions are short-term incentives to encourage the purchase or sale of a product or service. But first sales promotion could be directed towards Trade or consumers and some times both trade is the retail store or the sales men and maybe the whole sale distributor that the company must work with to sell its product wile on the other hand consumers are people who are there to buy the product. Different companies or firms or even people use different techniques of sales promoting some of them are discount and deals, increasing industry visibility, price based consumer sales promotion and attention getting consumer sales promotion Moving on to the first technique, which is discount and deals this is done by giving a price break to seller or whole seller or some times even the sales men or by lowering the prices of the product. The Firm or company can do this by offering merchandizing allowance, according to MIMI.HU web site (2010) states “Merchandise allowance a manufacturer's agreement to pay resellers certain amounts of money for providing special...
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...Sales Sales Promotion Techniques Sales Promotion Techniques Merrick Morlan Axia College Online at University of Phoenix Abstract The example of Coca-Cola is used to readily to describe the following classifications of sales promotion techniques; discounts and deals, industry visibility, price-based consumer sales promotions, and attention-getting consumer sales promotions. Along with definitions of each type of sales promotions. The techniques are the same despite the change in voice and manner of delivery. Sales Promotion Technique Sales promotions are techniques that marketing departments use to build interest in the purchase of a good or service during a specified period of time. There are four main key sales promotion techniques including discounts and deals, increasing industry visibility, price-based consumer sales promotion, and attention-getting consumer sales promotion. The examples from the Coca-Cola Company are immense in marketing savvy and use, there also is an abundance of public information available in which to analyze and see clearly some of the methods in use. When using the process of discount and deal promotion, the manufacturing company offers the product at a discounted rate. The two types of discount and deal promotions are merchandising and case allowance. When Coca-Cola offers a merchandising allowance, they pay or give discounts to the store or other retailer for creating an off-shelf display of the products. In the case of...
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...Individual Sales Promotion Techniques |Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques: • Discounts and deals • Increasing industry visibility • Price-based consumer sales promotions • Attention-getting consumer sales promotions Format your paper consistent with APA guidelines. Post your paper as an attachment. | | There are several sales promotion techniques that affect and retain consumers. The four main key sales promotion techniques are discount and deals, increasing industry visibility, price based consumer sales promotion, and attention getting consumer sales promotion. Incentives to get the retailers to purchase the company’s product so that later consumers will purchase the product are known as discount and deals. Merchandising allowance, this is a reimbursement to the retailer for supporting the company’s product. An example is that during super bowl some stores allow Budlight to set up an extravagant floor display, in return the store receives some type of reimbursement for that support. One other type of deal is case allowance; this means the more of the product the retailer orders the lower price they will pay for each product. An example would be if a retailer orders 75 bags of chips from Frito Lay the retailer might pay 95 cents for a bag,...
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...What is meant by sales promotion? Describe briefly the various methods of sales promotional tools used by business organizations to boost the sales. Explain any four methods of sales promotion? Sales promotion refers to activities or inducements meant to make people come and buy more of your product, especially in the short term. Sales promotion consists of short term incentives to encourage the purchase or sales of a product or service thus offering reasons to buy product or services now. Using different methods of promotion such as; giving away coupons, offering discounts, cash refunds, patronage rewards and samples makes customers decide to buy now. Sales promotion is targeted for business and industrial goods also Industrial products differ with that of consumer goods. The tools which are used are- 1) Trade shows:- The industrial products are displayed and demonstrated to the members of trade and industry. The representatives explain about the products. The trade shows can be useful for smaller firms which can’t much in advertising and also salesman can make for more contacts. Trade shows are important rules for reaching potential wholesalers & distributers for a company’s brand. 2) Business gifts:- These gifts are given as a part of building and maintaining a close working relationship with suppliers business gifts may include small items of jewellary, watch, electronic items, expensive trips. 3) Trial offers:- Trial offers are particularly well suited to...
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...mouth. Management will also develop an online sales platform that will allow the business to generate sales from outside of the company retail location. This will done by developing an online presence by developing a website and placing the company name and contact information with online directories. The company will also have a feature to request a catalog from the website. Angel Bee Vitamins will also have an informercial broadcast twice a month to again gain customer awareness and try to increase sales of its products. The company intends to implement marketing campaigns that will effectively target individuals within the desired market. The main goal is to serve and have happy customers and enjoy profitability. 2. Discuss how the effectiveness of the advertising will be measured. The effectiveness of advertising can be simple to measure. First, the purpose of advertising is to persuade potential buyers that they want and need what a company has to offer. Successful advertising creates and nurtures that sense of need, and then persuades people to get up and go get whatever companies are promoting (Nickerson, 2007). Angel Bee will measure its advertising effectiveness by testing customer awareness both before and after the advertising campaign, test customer awareness of brand recognition and perceived values, monitor the number of inquiries from an advertisement, as well ad, the number of inquiries converted into sales and how many repeat purchases. The company...
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...at least 25% information other than text book matter 3) PPT should be of minimum of 25 slides 4) Wherever possible relevant pictures should be included 5) At least two videos (5-10 min duration) related to the topic must be included at the end of the PPT. 6) Reasonable amount of color combination and animation will be appreciated. Project 2 Project Must be submitted by July 31, 2015 You are required to select two branded products out of which one must be Indian and the other International. Study both the products and analyze their: Marketing strategy, Distribution channel, Advertising techniques, Publicity method, Sales Promotion techniques and current competitors (at least two) with pricing strategies. If you are made Sales Promotion In charge of the product selected by you then what innovative technique you would like to introduce to increase the sale volume and why? Guideline for the project: 1) Project MUST be done on A4 size paper only. 2) Project must be simple spiral bind. 3) Where ever possible relevant pictures should be used. 4) Picture MUST have relevant caption, 5) Project MUST be hand written only. 6) First page MUST contain Topic name, Students’ name, class and roll number. 7) Minimum of 15 pages (Including both the sides) required for EACH PRODUCT. Mr. Wilfred Noronha...
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...Regan Redner MKTG 4900 Dr. Aubrey R. Fowler III 10 March 2016 As the world of advertising and promotions endures extensive changes in their industries, businesses and companies must keep up with the new trends on how and where customers want to obtain information and learn about those company’s brands. You see advertising everyday, whether it’s a banner inviting you to a local store opening or the company logo you noticed engraved on a pen you borrowed. You may not even notice when you see it, but advertising serves so many different purposes it’s just about everywhere. Marketers started grasping the concept of integrated marketing communication (IMC) in 1990, it’s defined as the process of using a wide range of promotional tools working together to create widespread brand exposure. With IMC becoming the next best thing in effective marketing communication, many traditional forms of advertising and promotions; for instances print ads, are losing their stance to the newer media trends. Because of this, it allows marketers to see the positive effectiveness of promotional products and the opportunities the products will bring to their companies. The decision makers of marketing and promotions with in a business often face the issue of determining how to wisely spend their promotional dollars. Research by Promotional Products Association International (PPAI) states, “Promotional products enhance impressions about both the brand and product, and also contribute to consumer intent...
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...wedding hair and make-up as well as other beauty services at reasonable prices. Organizational structure of The marketing department DATA ENTRY CLERK SALES REPRESENTATIVE ADVERTISING/PRODUCT DEVELOPMENT PERSONNEL MARKETING MANAGER Marketing Manager – the marketing manager Christina Thompson is responsible for planning promotions, road shows and to liaise on with the public to inform them about future events and supervise persons working in the department as well. Product development/advertising Personnel – Cheanell Senior is responsible for introducing new hair care products. Designing T-shirts and making the office layout, the inside as well as the outside of the workplace as attractive and marketable as possible. This person also set up workshops and design strategies of how to attract new customers and maintain loyal customers. Cheanell Senior has two employees who work with her in this area of the business. Sales Representative – Nickala Mcbean as well as two other employees is in charge of choosing the method of sales to be employed. Their choice of sales made will vary according to the product or services being marketed. This person is also responsible for finding innovative ways of attracting customers by the use of sales such as sales promotions, promotional pricing etc. Data Entry Clerk – Deandra Smith is responsible for storing...
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...Sales Promotion Techniques Sales Promotion Techniques Merrick Morlan Axia College Online at University of Phoenix Abstract The example of Coca-Cola is used to readily to describe the following classifications of sales promotion techniques; discounts and deals, industry visibility, price-based consumer sales promotions, and attention-getting consumer sales promotions. Along with definitions of each type of sales promotions. The techniques are the same despite the change in voice and manner of delivery. Sales Promotion Technique Sales promotions are techniques that marketing departments use to build interest in the purchase of a good or service during a specified period of time. There are four main key sales promotion techniques including discounts and deals, increasing industry visibility, price-based consumer sales promotion, and attention-getting consumer sales promotion. The examples from the Coca-Cola Company are immense in marketing savvy and use, there also is an abundance of public information available in which to analyze and see clearly some of the methods in use. When using the process of discount and deal promotion, the manufacturing company offers the product at a discounted rate. The two types of discount and deal promotions are merchandising and case allowance. When Coca-Cola offers a merchandising allowance, they pay or give discounts to the store or other retailer for creating an off-shelf display of the products. In...
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...Sales Promotion Lesson 24 Sales Promotion Suppose you go to the market to buy soap. The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under “buy 2 get 3” scheme. You feel attracted to buy as by doing so you are saving money on one soap. Moreover, soap is an item which is required on a regular basis, and so you can keep the extra two cakes to be used later. This is an approach of increasing sale of a product and it is quite different from what you have learnt in the earlier two lessons. Let us learn more about it in this lesson. 24.1 Objectives After studying this lesson, you will be able to: explain the meaning of sales promotion; state the objectives of sales promotion; describe the various tools used in sales promotion; recognise the role of each tool in promoting sales; and describe the importance of sales promotion in business. 24.2 Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”, “win a tour to Singapore”, “30% extra in a pack of one kg”, “scratch the card and win a prize” etc. You might also have seen gifts like lunch box, pencil box, pen, shampoo pouch etc. offered free with some products. 115 Business Studies There are also exchange offers, like in exchange of existing model of television you can get a new model at a reduced price. You may have also...
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...Project proposed 3. Objective Of The Project 4. Conceptual Framework 5. Literature Review 6. Proposed Methodology 7. Limitations of study 8. References Introduction Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audience is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol a drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them. Cosmetics industry is one of the largest industry in the world. Cosmetics includes a wide range of products ranging from skin-care creams, lotions, perfumes, facial makeup to coloured contact lensed and lot many more are being added regularly. Like other industries the cosmetic industry also uses various promotional tools to promote their product, increase sales and for getting a strong foothold against its competitors. This project deals with the comparative study of Push & Pull Promotional Strategy employed by various cosmetics brands to promote their products with special...
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...Sales Promotion and Consumer Loyalty: A Study of Nigerian Tecommunication Industry Oyeniyi Omotayo Abstract In today’s competitive business world customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is used in attracting the attention of the customer and build their loyalty is sales promotion. The aim of this paper therefore is to determine the effect of sales promotion on customer loyalty in the telecommunication industry. In this study, the survey method was used in gathering information from the respondents. Simple random sampling was used to select a sample size of 310, while descriptive and inferential statistical analyses were conducted with the aid of SPSS software. Producers spend a large part of their total marketing communication expenses on sales promotion. Hence, this paper attempts to find the effect of sales promotion on customer loyalty using a sample of customers of mobile telecommunication services. The paper found that, there is positive relationship between sales promotion and customer loyalty. More importantly, it was discovered that non-loyal customers are more prone to switch to competing products as a result of sales promotion than loyal customers. Key...
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...Objectives of Sales Promotion You have learnt that the main objective of sales promotion is to increase sales. i. To introduce new products ii. To attract new customers and retain the existing ones iii. To maintain sales of seasonal products iv.To meet the challenge of competition Let us learn about these objectives in details. (i) To introduce new products: Have you ever heard about distribution of free samples? Perhaps you know that many companies distribute free samples while introducing new products. The consumers after using these free samples may develop a taste for it and buy the products later for consumption. (ii) To attract new customers and retain the existing ones: Sales promotion measures help to attract or create new customers for the products. While moving in the market, customers are generally attracted towards the product that offers discount, gift, prize, etc on buying. These are some of the tools used to encourage the customers to buy the goods. Thus, it helps to retain the existing customers, and at the same time it also attracts some new customers to buy the product. (iii) To maintain sales of seasonal products: There are some products like air conditioner, fan, refrigerator, cooler, winter clothes, room heater, sunscreen lotion, glycerin soap etc., which are used only in particular seasons. To maintain the sale of these types of products normally the manufactures and dealers give off-season discount. For example, you can buy air conditioner...
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...Sales Promotion Suppose you go to the market to buy soap. The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under “buy 2 get 3” scheme. You feel attracted to buy as by doing so you are saving money on one soap. Moreover, soap is an item which is required on a regular basis, and so you can keep the extra two cakes to be used later. This is an approach of increasing sale of a product and it is quite different from what you have learnt in the earlier two lessons. Let us learn more about it in this lesson. Objectives After studying this lesson, you will be able to: explain the meaning of sales promotion; state the objectives of sales promotion; describe the various tools used in sales promotion; recognise the role of each tool in promoting sales; and describe the importance of sales promotion in business. Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”, “win a tour to Singapore”, “30% extra in a pack of one kg”, “scratch the card and win a prize” etc. You might also have seen gifts like lunch box, pencil box, pen, shampoo pouch etc. offered free with some products. Business Studies There are also exchange offers, like in exchange of existing model of television you can get a new model at a reduced price. You may have also observed in your neighbouring markets notices...
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...Abstract Sales promotion has been in constantly growth since the 1960’s and have today become one of the key factors in the promotional mix. The methods used have become more sophisticated and an increasing number of companies are realizing the importance of a well structured promotion strategy. The purpose of this thesis is to provide a better understanding on how sales promotion is used in B2B setting. In order to reach this purpose, research questions focusing on the objectives of sales promotion, as well as which sales promotion tools that were used were stated. Based on these research questions, a review of the relevant literature was conducted, resulting in a conceptual framework, which was used to guide this study's data collection. A qualitative, case study approach was used, using interviewing at an industrial company in Sweden as the primary data collection tool. The findings indicate that, although the individual objectives of the tools can be different they can still be used overall to lead to the same overall goal. It was also found that the focus is not always on using sales promotion tools to generate sales, but to improve relationships. As for the tools used, it was found that there are commonly used sales promotional tools in B2B settings. More specifically, gift giving can be deemed inappropriate in certain contexts and should be used carefully. Table of Contents TABLE OF CONTENTS 1. INTRODUCTION .........................................................
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