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Salesman vs. Sales Consultant

In: English and Literature

Submitted By tylerringquist
Words 810
Pages 4
Salesman vs. Sales Consultant
Tyler Ringquist
English Competition
Professor Katherine Cooper
November 16, 2008 Car salesman, shoe salesman, or maybe the ever so dreadful time-share salesman can turn a potential buyer away in minutes by their “shove it down your throat” sales approach. I have yet to meet a person that has enjoyed the high pressure sales pitch. If consumers do not respond positively to this approach, consider the challenges faced by quality sales consultants. Not all sales people are trying to line their pockets and send every customer out the door with the most expensive item their business has to offer. Quality sales consultants genuinely believe in the product or service they are attempting to sell. Unlike the high pressure salesman approach, a quality sales consultant’s objective is not to sell the client the most expensive item but rather determine the customer’s needs and offer a product or service that best suits each particular situation.
I work as an inbound telesales consultant for new clients at Intuit, Inc. Many of my new clients have a preconceived notion that I am trying to get as much money out of them as possible due to bad experiences in the past. Small business owners call in to purchase financial software to manage their business finances as well as their payroll services. My primary clients are new businesses owners and businesses that are simply looking for better ways to manage their finances. My clients continually confuse me, a sales consultant, with a high pressure salesman. This preconceived notion often causes my customers to attempt to take control of the conversation and treat me like an order taking device, because they do not want to be sold anything. The ability to transition my client’s mindset from me being a salesman to me being a sales consultant is the most pivotal piece of the call.
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