...Questions 1 In France, European coffee culture has treated as an experience, their country maintain a unique and sit-down café culture. While Dunkin’ Donuts is representing a quick service with good price image, they should not put the target market on the local people, but on the French tourists from especially North American and Asia. As there is cultural difference between North American and European, American seems like to have “instant coffee” which is fast and convenience, this immediate gratification has been characterized in their coffee culture. Relatively, European prefer spending a little more extra time in preparation to result a higher quality experience, also expected to stay and enjoy the coffee with using ceramic cup gently. That’s why, American style comparably to be less attractive for the French people. Focusing on the target market of tourist, Dunkin’ Donuts may get a higher chance to be success. According to the result of the most visited country in the world, French has reached average 80 million visitors in 2007 and 2008, and it is a high- context culture country which open to adapt American products and companies as well. As Dunkin’ Donuts is being successful in North American and Asia, when people are travelling to French, they would have a stronger recognition of the brand. Rather than choosing other coffee products, there is more confidence in-between the consumer and Dunkin’ Donuts. So, ...
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...Jason Fordyce Sherri Foster English Composition September 25, 2012 Two Descriptions Paper Description 1-Positive Effect It was a bright radiant fall morning as I sat contemplating the day. The aroma of pumpkin spice and fresh ground coffee beans made me realize what a awe-inspiring, relaxing corner I was sitting in. The whiff of the sweet morning danishes and breakfast sandwiches filled my nose with cheer. Creamy sweet and salty blended frappuccinos are being sipped on. There is a buzz of others laughing and chatting over the calming music in the atmosphere. Others are happily engaged on their laptops, working and studying material using the free wifi that is provided. All of the baristas are diligently working to fulfill the the orders of the other individuals in the cafe. The warm and rough caress of the cup in my hand makes me take pleasure and be thankful for sparkling mornings such as these. Description 2-Negative Effect As I sit in the loud bustling of the morning crowd I can’t help but be drowned out by the boisterous music coming from within. The rustle and high pitched giggles of the people around me babbling about their previous rendezvous keeps me from my train of thought. The bitter stench of caffeine and over cooked pastries has the baristas baffled as they strive to accommodate the sleep deprived individuals walking through the door. The overpopulated number of people mingling amongst themselves have taken over the tables and chairs and have made...
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...Strauss —Elite Contents Introduction 3 Strauss-Elite 4 Historical Background 5 1995-1998 International partnerships and domestic acquisitions 5 Partnerships 5 Acquisitions 6 1998-2001 Reorganization 7 2002-2004 A Shift in the Operating Model 8 Strauss-Elite's International Activities 8 Background: 9 Elite international in the 90s: Central and Eastern Europe 9 Strauss-Elite 1997-2001 9 2002 - 2004 10 Away From Home (AFH) 10 Brazil 11 Going forward: Global Trends 11 The Next Step: Beyond Coffee 12 Sabra Salads in the United States 12 Background 12 Market opportunity 13 Sabra 13 Entering the U.S market 13 Max Brenner 13 Background 14 The dilemma 14 Developing the concept 14 2005 and beyond 15 Appendixes 16 Background 19 Supply 19 Processing 19 Marketing 20 Distribution 20 Nestle 20 ICraft 21 Sara Lee 21 P&G 22 Tchibo 22 Lavazza 22 Segafredo 22 Global Expansion in the 21 Century In a conference room at the offices of Strauss-Elite in Ramiat Gan, we were introduced to the heart of the organisation by the CEO of the company, Erez Vigoodman. What we were given was a bird's eye view of the entire company as it stood at the end of 2005. It quickly became apparent that the organisation stood poised at a pivotal moment in its long history. In the eight years since the acquisition of Elite in 1997, the company has gone through nothing short of a revolution. Yet despite being transformed from end to...
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...When Ellis arrived at the Coffee Cup, he could barely believe his eyes. The coffee shop was tiny! It was long, narrow, and relatively crowded. There were people of all ages sitting around and chatting. All the stools at the bar were taken, and there was no space on the benches. The worst part was the color. All the seats were bright red and vinyl. However, Ellis was not one to give up, so he surged forward into the restaurant. Ellis was met with a delicious aroma as he stepped through the door. The smell of coffee and pastries wafted through the air, making Ellis even hungrier. The hostess approached him with a menu in her hand. “Table for one?” she asked with a smile. Ellis simply nodded, too distracted by all the people to speak. Ellis followed the woman to a small table in the back. At first, nothing seemed too unusual about the table, but when Ellis looked up, he started in surprise. There was a swordfish hanging on the wall that looked identical to the swordfish in his pond. Maybe his swordfish had a friend that got killed, and was now displayed on the wall of a coffee shop. The hostess chuckled lightly at Ellis’ surprise. Anyone who’d never been to the Coffee Cup before always got scared by the swordfish. She placed the menu on the table and walked away. Ellis sat down in a stupor, still confused....
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...Jennifer Kim Valero corner store 123 Main St. Houston, TX 77002 Executive summary Jennifer Kim Valero corner store 123 Main St. Houston, TX 77002 Executive summary Purpose This report examines the effects of the recession and competition on visiting traffic to convenience stores (c-stores) and offers recommendations on opportunities to increase stops. Key Findings From 2007-2009, traffic has reduced from 491K to 373K visits in an average 30-day period. Additionally, the convenience channel has blurred as other outlets, such as supermarkets, warehouses, and drugstores sell gas and grab n’go options. Therefore, the research draws attention to the changing c-store landscape. * The demographic of c-store consumers are 65% light, 25% moderate, and 10% heavy users. Top reasons for visits are convenience and quick shopping. Product selection, price, store appearance, and restrooms are lagging but rising in importance. * How people are using c-stores has changed also. Specifically shop only visits are increasing and dual visits for gas and shop are declining. Furthermore, time of day effects consumer visits with each time slot having distinctly unique priorities and product selections. Another key aspect effecting c-store landscape is competition from quick service restaurants (QSRs). Consumers perceive that QSRs offer better food, flavor and quality. On the other hand, c-store competition in the beverage arena varies based on category due to consumer priorities...
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...“Hospitality means satisfy a guest’s need for shelter and lodging and those which provide their patrons with food and beverages.” (Chon and Sparrowe, 1995, p. 3) It is a relationship between a guest and a host. Hospitality always refers to the hospitality industry likes hotels, restaurants, resorts, clubs and any other else. The hospitality industry has become one of the biggest industries in the world. A hospitality service is an intangible factor in the hospitality industry. It is what the host given to the guest for their needs. It is the important part in hospitality industry. “Standardization refers to the situation where uniformity is achieved either in outputs (products or services) and / or in the processes that produce such outputs.” (Taylor, 2000, p. 51) It is using the same ingredients, recipes, prices, and etc. In the setting of customer service, standardization is the processes making the organizations to focus their attention in provide a great customer service. It is satisfying the customer expectations and needs. The motivation for standardization comes from a number of sources. “These include the aspiration for reducing costs and improving reliability of systems. By promising that reliable and interoperable standard exists, it is possible to dodge being locked into specific vendor’s products and ensure healthy race to improve quality, reduce costs, and guarantee reliability of supply.” (Ratha and Govindaraju, 2008, p. 473) I am agree with the statement that standardization...
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...THE DIET This diet jumps starts the weight loss process and puts you in the right frame of mind. This diet program is extremely effective and should only be followed for 4 days then the post diet plan should be used then 4 more days on and then once again the post diet plan. Continued use past 4 days may result in too much weight loss too quickly and can deplete important nutrients and vitamins from your body. The basis of this diet is chemistry. The foods you will eat speed up your metabolism and increase the body’s ability to burn fat. This is why it’s very important to follow this program step by step. If you decided not to eat for 4 days you would not loose the same weight. That’s why it’s fundamental to prepare, so eat and drink as described. The great thing about this diet is that there are no special foods or preparations most food’s you may already have or you will easily find at your local grocery store. Minimum of 8 glasses of water per day 1-2 cups of water in the morning 1 cup of water before each meal 1-2 cups of water before bed 2-3 cups of water throughout the day The more water the better. ONLY EAT AND DRINK WHAT IS LISTED WITHIN THE PLAN NOTHING MORE NOTHING LESS! IT IS RECOMMENDED TO TAKE A MULI-VITAMIN DURING ANY DIET PROGRAM & WHILE OFF ANY PROGRAM. All foods are to be prepared boiled and/or broiled. Do not use oils & salt, only use Vinegar, lemon juice, chili pepper to dress food, etc. No Alcohol. Please note this diet if for the...
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...DUNKIN’ DONUTS PRESS KIT July 2012 Dunkin’ Donuts, At-A-Glance Dunkin‘ Donuts is owned by Dunkin' Brands Group, Inc. (Nasdaq: DNKN), one of the world's leading franchisors of quick service restaurants. Dunkin‘ Brands is the parent company of both Dunkin‘ Donuts and Baskin-Robbins. Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts. At the end of 2011, Dunkin‘ Brands Group, Inc. had franchisee-reported sales of approximately $8.3 billion. Dunkin‘ Brands, the parent company of Dunkin‘ Donuts and Baskin-Robbins is one of the largest QSR (quick service restaurant) companies in the world with nearly 7,000 retail shops in nearly 60 countries worldwide. Dunkin‘ Brands Group, Inc. has a nearly 100 percent franchised model. There are more than 10,000 Dunkin‘ Donuts restaurants in 32 countries. Dunkin’ Donuts Locations (For Q1 2012) Countries Aruba Bahamas Bulgaria Canada Chile China Colombia Ecuador Germany Guatemala Honduras India Indonesia Korea Kuwait Lebanon Malaysia New Zealand Oman Pakistan Panama Peru Philippines Puerto Rico Qatar Russia Saudi Arabia Singapore Spain Thailand United Arab Emirates United States U.S. Alabama Arizona Colorado Connecticut Delaware Florida Georgia Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Mississippi Missouri Nevada New Hampshire New Jersey New Mexico New York North Carolina Ohio Oklahoma Pennsylvania Rhode Island South Carolina Tennessee Texas Vermont...
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...Southern Style Coffee Shop The following paper will focus on the start up of a coffee shop named Southern Style Coffee Shop. This paper will provide the project scope and management aspects of starting the coffee shop. The paper will successively present the steps required for starting the coffee shop, starting with an analysis of the target segment of customers and the coffee shop’s specific features, continuing with the project’s objectives and other specific issues, like project scope management, methods for ensuring the project’s success, the project’s scheduling and communication management, as well as several recommendations aiming at presenting some ideas that will lead to the coffee shop’s success on a short and long term basis. The reason I chose to write on the Project management of opening a coffee shop is because I have a knack for running my own business and a coffee shop would be a prevalent business to become successful in. Opening a coffee shop will also give me the opportunity to market the business on a national platform and this subject offer me plenty of reference material and information to create a successful marketing objective. The basic services of the new coffee shop will include offering all kinds of coffee, satisfying any customer, from simple customers to very sophisticated ones. Additional services refer to chocolate, which is considered by some to be going hand in hand with coffee. Therefore, the new coffee shop will also sell...
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...Project Proposal: Local Grind To Investors Investing PM592 – Summer 2011 Executive Summary When you think of coffee in the Northwest, most people know there is Starbucks and small coffee shops. Coffee shops have become a familiar feature of American communities, not only for the purchase of a morning cup of coffee and snacks, but for mid-day and evening as well. With the introduction of fancy espresso-based coffee and drinks, people are spending between $3 and $6 for their cappuccino, mocha latte, vanilla ice blended drink, or other flavored drink that may be coffee based. Privately owned coffee houses have been on the increase for over 20 years because they are relatively recession proof. Leading companies, such as Starbucks and Peet’s, are located in almost every major city in the US. Small unique coffee shops like the Local Grind are able to compete with these larger chains; they are able to develop competitive advantages by catering to the specific demographics of their location and by personalizing their services to cater local needs. Our goal is to provide quality coffee related services and products by capitalizing on an untapped demographic that has many potential un-serviced customer. To accomplish our goals, we are requesting $100,000 from your company, as an initial investment to set up operations. We plan to invest an additional 20% from our own resources, up front, for the start up operational costs. Local Grind is scheduled to open for business...
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... Starbucks, an international coffee house chain, started to expand its business overseas. Starbucks first tested the Japanese market by establishing joint ventures with local retailers. By 2001, Starbucks had more than 150 stores and plans to continue its success at a brisk pace. The company began by entering into joint ventures with local businessmen that allowed Starbucks to retain control and have the benefits of a local operating partner, Starbucks was able to embark on an aggressive expansion campaign, and successfully opened in foreign markets by 2001. This plan made the opening of over 600 stores located out of the United States possible. The decision to expand internationally gave Starbucks the ability to reach a larger market and meet its stated growth goals. More than 200 units in other countries, including China, Japan, Kuwait, Lebanon, New Zealand, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. http://www.fundinguniverse.com/company-histories/Starbucks-Corporation-Company-History.html * An outline explanation of the chosen international organization Starbucks Mission Statement To inspire and nurture the human spirit– one person, one cup and one neighborhood at a time Product Strategy Psychographics Changes in the social and economic structure of the country are resulting in higher levels of disposable income and a greater interest in Starbuck products and merchandise. At the same time, other coffee shops are trying to tap in on...
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...The industry of premium coffee production has had a shadow cast over it by the coffee juggernaut, Starbucks. As any American who has been out of their home in the last fifteen years knows, Starbucks has virtually taken over the coffee retail business all over the US. It would prove quite difficult to go to any relatively large city or town and not see at least two Starbucks retail stores or find their products in the local grocery store. With such a formidable competitor present in the industry, it seems improbable that any other producer of premium coffee would be able to compete. A small, Vermont based coffee brewer by the name of Green Mountain Coffee Roasters (GMCR) has managed to carve out a piece of the market for itself and has begun spreading all over the northeast United States. Originating in 1981, Green Mountain Coffee was originally supplied to customers of a small café but once word spread of their high quality coffee beans and unique selection and roasting process, their product began to spread to different venues. Restaurant and hotel demand boost Green Mountain into the wholesale industry. Within the next fifteen years they had opened twelve company stores that were responsible for ten percent of their income. However, they noticed a steady decline in the returns they were seeing from these retail stores and decided to close its stores; a risky move considering that they had always been an important means of providing samples of their product to the consumer. Despite...
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...Executive Summary This paper will focus on the diversity audit that has been done for Starbucks Coffee Company. The audit will have a description of the company’s background along with viewing the company’s different types of practices that they use that involves diversity. We will be viewing the company’s statements and conducting research on previews interviews and even viewing news articles about the company. We will find out what the organizations diversity practices will consist of according to the deep research that will be conducted. The audit will consist of learning about the background of Starbucks and how the company addresses and approaches diversity within their organization. The paper will be focusing on David A Thomas and Robin J Ely’s three paradigms of diversity which consist of” discrimination and fairness, access and legitimacy and learning and effectiveness paradigm” to compare and contrast the methods that Starbucks uses as a form of diversity. Finally, making some suggestions and recommendation on how Starbucks can improve their current state of diversity. First we will discuss how Starbuck came about the companies background along with the diversity methods they have been using allowing them to become very successful. Organizational Background Howard Schultz is the CEO of Starbucks and the founder of this company since 1982. In his opening mission statement he states “Our mission: to inspire and nurture the human spirit-one person, one cup and one...
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...I carried information about all below items from Metro departmental store Tokar niaz bag Lahore. The information’s are as follows, * Alakozai tea Alokozay Tea produces the purest & finest tea products that make up a variety of black teas, green teas, flavored teas and herbal infusions. Each one is distinct in taste and unique in aroma, with flavors that cannot be replicated. Uncompromising in our approach to quality, we only use the top leaves of the tea plant. * Reem basmati Rice Produced by ; Reem Rice Mills Price; 82 per kg In the province of west Punjab in Pakistan, the delta of Rivers Ravi & Chenab consisting of Districts of Sheikhupura, Sialkot, Gujranwala & Lahore has been gifted by nature with special alluvial clayey soil which irrigated by perennial waters of these rivers nurtured by monsoons during Paddy season in July & August, gives birth to finest Basmati Rice with its aroma, elongation & fluffiness upon cooking. It is in this delta that Basmati Rice is grown from centuries, which is not only the folklore of Punjab but also is the heritage of Pakistan. * Tefal kettle Price; 1200RS tefal is a French cookware and small appliance manufacturer owned by Groupe SEB. Prepare hot drinks in style with one of the attractive kettles. * Luminarc plate set Price; 1199Rs Luminarc is the oldest brand currently sold by Arc, launched in 1948. Arc International is a French manufacturer and distributor of household goods. ...
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...CASE 1 – 1 Starbucks - Going Global Fast ------------------------------------------------- ------------------------------------------------- Didem Akdemir ------------------------------------------------- Mignon Pemberton ------------------------------------------------- Yunella Webb ------------------------------------------------- ------------------------------------------------- 2 IBMS Feb11 Table of Contents 1. Summary 2 2. Questions 4 3. Sources 6 1. Summary Starbucks’ success Starbucks is one of the largest chains of coffee shops in the world. They started their business in the early 80s as a tiny chain of Seattle coffee shops, grew rapidly in the 90s and now own 5,689 coffee shops in 28 countries. This chain of coffee shops is very well managed by a well-seasoned management team popularly known as H2O, because of Howard Schultz (Chairman and Chief Global Strategist), Howard Behar ( Head of North American Operations), and Orion Smith (CEO). This year (2002) it had about 1200 and it was still in the early stages of its plan to colonize the world. Problem Although, the company has expanded enormously, since it went public in 1991, this growth can not last much longer. New profits in the saturated home market are difficult to make. Although, there are still 8 states with no Starbucks stores in the U.S. One outlet for every 9400 people is the norm according to Starbucks and this has not been reached yet. The company admits that while...
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