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Sam Walton

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Submitted By buffalosjoeyi
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April 1st, 2013 How Sam Walton transformed Rural America

The history of Retail is a storied one in America. Before 1850 there were few choices for Americans in rural areas to find goods at decent prices. The invention of the catalog was the main way for early rural Americans to get a wide variety of goods mailed to them with a bit of credit and good old ingenuity from first Aaron Montgomery Ward and then the ever expanded and refined works of Richard Sears. Before these opportunities the town’s general store was basically all that was available to most of America. Sears had an idea to provide a multitude of products to many who had no other way of acquiring them. He took Wards business model and expanded upon it. Working a 12 hour day, 7 days a week, Sears set out to catch up with industry leader Montgomery Ward and Company. The strategy was the same – low price, heavy advertising and a money-back guarantee. But Sears was able to execute the strategy more effectively and within 10 years he had caught up with and surpassed the sales volume of Montgomery Ward and Company. (Buris and Jeneck) It was this type of risk taking and hard work that made American entrepreneurs so successful. Not all had what it took but without the risk taking, big business could have never grown to be the multi-billion dollar industries we see in today’s world.
Growing up in a large city I never really understood the hoopla around the Wal-Mart phenomenon. When they opened up in the suburbs it was just another retail shopping spot to buy cheap items at discounted prices. This memory reaches back to the early 1990’s for me.
Move forward a few years and my first experience with how this fortune 500 company happened in my professional life. Overnight this company became our biggest customer of retail cheese products. They also became our biggest nightmare. Although the

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