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Part 1: 1. Executive Summary Nestlé is more than just the largest food and beverage company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé products are naturally beneficial from a nutritional point of view. They include breakfast cereals, milk and dairy products and bottled waters, all of which are also excellent carriers of Branded Active Benefits. The Internal & External analysis of the organization, competitive environment enables the team to propose dynamic & competitive strategy for Gotu Kola Herbal Tea. Gotu Kola Herbal Tea is an innovative product which is a herbal tea and this product can serve as energy booster and stress reliever. Although Gotu Kola plant is not yet popular herbal medicine, Gotu Kola Herbal Tea is a safe, natural, and powerful means of promoting the healthy elimination of potentially harmful toxins and waste while opening the pathway to superior assimilation of important nutrients. It promotes the health and longevity of many organs, systems, glands and metabolic processes that are dependent on the condition of your digestive system Gotu Kola Herbal Tea is a unique blend of all gotu kola leaves and natural ingredients made to rejuvenate the body cells and relieve stress for better mind and body. Some specific health benefits that you may experience when using gotu kola tea includes a remedy for fatigue and stress or anxiety. It exerts a calming effect on the nerves, while at the same time stimulating the mind. Because it is antibacterial, it can be used to reduce the threat of infectious diseases. It is sometimes used topically for wounds or skin infections. The anti-inflammatory properties present in the plant make it ideal for treating hemorrhoids or other inflammations within the body. To reap these benefits to their full extent, herbalists recommend drinking this tea...

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