...Part 1: 1. Executive Summary Nestlé is more than just the largest food and beverage company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé products are naturally beneficial from a nutritional point of view. They include breakfast cereals, milk and dairy products and bottled waters, all of which are also excellent carriers of Branded Active Benefits. The Internal & External analysis of the organization, competitive environment enables the team to propose dynamic & competitive strategy for Gotu Kola Herbal Tea. Gotu Kola Herbal Tea is an innovative product which is a herbal tea and this product can serve as energy booster and stress reliever. Although Gotu Kola plant is not yet popular herbal medicine, Gotu Kola Herbal Tea is a safe, natural, and powerful means of promoting the healthy elimination of potentially harmful toxins and waste while opening the pathway to superior assimilation of important nutrients. It promotes the health and longevity of many organs, systems, glands and metabolic processes that are dependent on the condition of your digestive system Gotu Kola Herbal Tea is a unique blend of all gotu kola leaves and natural ingredients made to rejuvenate the body cells and relieve stress for better mind and body. Some specific health benefits that you may experience when using gotu kola tea includes a remedy for fatigue and stress or anxiety. It exerts a calming effect on the nerves, while at the same...
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...with 51 branches all over the Philippines from Northern Luzon and Southern Mindanao. It employs a total of 305 employees manning the head office in Makati City and all the branches. The Company’s Human Resource Department is composed of five (5) employees including its head, Mrs. Emerenciana Soriano. The department maintains a file of the company’s record of personnel. The branch managers are responsible for recruiting branch personnel who we trained at the head office from one week to one month. When the position of branch manager becomes vacant, the general manager pulls someone out from the Marketing Department to fill the vacancy. The performance of new branch manager is lackluster in the first few months. After a year, either their performance improves, or failed totally. When a BM’s position becomes vacant, the HRD immediately coordinates with the Vice President for marketing and without much fuss, facilitates the transfer of the most senior of the eligible’s to assume the BM’s post. This year, the vacancies for BM’s were unusually higher than last year. Last year’s vacancy for BM consists of only one and it was immediately filled up. At the beginning of the third quarter of this year, six vacancies have already occurred of which only three could be filled up. After five months, still no suitable replacement could fill the other three vacancies. I. CASE TITLE “LIGHTHOUSE INSURANCE COMPANY’ II. TIME CONTEXT The Lighthouse Insurance Company was founded...
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...Jose L Cerda II Market Plan, Primary-Staffing Independent Study 11/09/2012 Executive Summary Challenge Primary-Staffing is aiming in expanding awareness and diversity within their professional community. We want to offer our services across the board to everyone, as a staff we feel we segregate potential customers and slowed down growth Situation Analysis Company Analysis Primary-Staffing Inc has a current awareness ratio of 41% in the surrounding, current satisfaction ratio 68% with a positive outlook of customer service, and disapproval ratio of 15% all within a 15mile radius. The company’s diversity ratios are 68% Hispanic, 21% African-American, 8% Caucasian, 1.8% Asian, and 1.2% Middle-Eastern. Goals First foremost Primary-Stuffing’s overall goal has been to assure everyone that utilizes our services lands a permanent position. Our second goal is to provide our clients with the best possible candidates in order to increase productivity, efficiency, while minimizing overhead. Focus Primary-Staffing has decided in expanding their pool of candidates, creating more diversity. This will be accomplished by utilizing radio stations, business ad’s, social media networks, and attending a variety of job fairs. Culture Primary-Staffing is highly Hispanic cultured mostly due to the surrounding area; the company’s main office is located on 47th and archer. Strengths Primary-Staffing has over 150 clients in the Chicago land area, send’s 3,700 employees to...
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...that this is still a potential market for Nestlé Australia Ltd to gain more market share. In addition, the percentage of growth of impulse ice cream increased by 14.4% over a period of 5 years from 2003 to 2008 and is expected to go up to 15.1% in 2011. This proportion will contribute to an incline of 1.5% of total volume growth of ice cream market. Based on data about market share, market growth rate and BCG matrix, current position of Heaven‟s ice cream is question mark. To move its position to star, market penetration strategy has been applied. Marketing objectives of Heaven from 2009 – 2011 are defined below: To increase unprompted awareness of consumers about Heaven brand name from 12% in 2006 (The Media Federation of Australia, 2009) to 30% in 2011. To grow market share from 4.0% in 2008 to 4.8% in 2011 To increase sales revenue from A$ 43.8 million in 2008 to A$ 62.9 million in 2011 To achieve these objectives, marketing strategies has been suggested. Heaven is positioned as a kind of indulgent and luxurious ice cream with an affordable price – A$ 8.39 for each multipacks. In 2009 – 2010, there is an increase in communicating in order to attract more customers as well as gaining unprompted awareness of them through advertising campaigns, sponsorship, in-store communications and impulse channels. These strategies should be implemented widely and deeply. Table of Contents 1. 2. 3. Introduction.......................................................................
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...MARKETING PLAN : MKT 745 • MY Keropok House Trading Sdn.Bhd. is a business that market various type of frozen as well as dry food product. • Core business is to process fishery-based product namely Keropok Lekor (Fish Sausage), Otak-otak gulung (Spring Roll Otak-otak) and Currypuff under the great supervision of Department of Fishery, Malaysia. • The company was incorporated on 1st August 2001 and was named as Keropok House & Industry with its first plant located at Glenmarie, Shah Alam, Selangor. • With their full commitment to produce high quality product, they moved to a new plant, Keropok House & Industry Sdn Bhd, at Megah Industrial Park, Section 27 Shah Alam, Selangor in early 2009 to implement food safety and quality system, Hazard Analysis and Critical Control Point (HACCP). MY KEROPOK HOUSE TRADING SDN BHD To penetrate global market for frozen food with highly recognized food safety system certification To fulfil customers and regulatory requirements. We are committed to consistently produce quality and safe product for our customers and continually improve in maintaining effective food safety system with the line of HACCP principles • To ensure that product produced are safe for public consumption and comply to Malaysian Food Act 1983 and Food Regulation 1985. • To keep aware and always comply with importing country's Food Act and Regulation. • To reduce customer complaint regarding safety issue to zero case every year. OBJECTIVE DIRECTOR : TN...
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...importing vending machines and commercial food and beverage equipment from Spain. Chef will penetrate the vending industry with innovative, first to market, high quality vending machines. Chef will establish our own vending routes in the Southern and Central Florida region. Chef also plan to participate in the $321 billion food and beverage industry by supplying high-quality innovative equipment. With the establishment of one strategic alliance with a national brand name in either of their vending lines, Chef expect to easily exceed the financial forecasts. The Company Chef Vending's mission is to be the leader in introducing innovative, quality vending machines and restaurant equipment to the market. Through close customer contact and excellent relationships, Chef will meet the needs of the customers. Chef Vending, LLC, is a privately-held Florida corporation and maintains an office and a small warehouse in a mixed-use area of North Miami Beach, Florida. Three of the four investors in the company have full operational responsibility. Mauricio Ordonez and Javier Palmera, the co-founders, have both entrepreneurial and industry experience. Charles Mulligan brings operational management, marketing, and financial skills to the operation. The Products Chef Vending will have two product lines, each for the various markets it serves. The vending products line will include the unique Sandwich Express machine, a Fresh Orange Juice machine and the Multi-line Dispenser. The restaurant...
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...that manufactures and sales electronic products such as televisions, monitors, printers, handheld products, communication systems, digital cameras, and desktop computers. Maxtel have been in business for over 20 years with business relationships and offices in three regions: North/Latin America region (AMERICAS), the Europe/Middle East/Africa region (EMEA), and the Asia/Pacific region (APAC). Maxtel Technologies has decided to enter the microcomputer business. Maxtel Technologies has formed a new PC Marketing Division to pursue this business opportunity and the VP of Marketing has been asked to manage the PC Division. The VP of Marketing will be responsible for introducing a new line of microcomputers into several international markets beginning with AMERICAS, with a new office in the city of Chicago. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Maxtel markets products to all types of consumers and has a huge client base for many of the other products in which it produces and manufactures globally, this would make Maxtel a global marketer. Financial Resources In order to start up the PC division, Corporate Headquarters will provide...
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...J T’S WHISPERING WINGS DUCK LODGE Joshua T. Wooldridge Harding University TABLE OF CONTENTS Executive Summary 3 Organizational Overview 4 New Product Description 5 SWOT Analysis 7 Market Research 9 Segmentation 11 Differentiation & Positioning 12 Stage of the Product Life Cycle 13 Market Mix 13 Budget & Financial Projection 16 Implementation 17 Evaluation/Control/Monitoring 17 References 18 EXECUTVE SUMMARY J T’S Whispering Wings Duck Lodge is in the process of establishing a unique hunting experience for the sportsman duck hunter. The lodge is a dream created from a love of the sport of duck hunting and many years of experience in hunting the area of the Mississippi Flyway. Whispering Wings is situated on 7,000 acres of some of the finest duck hunting territory in the state of Arkansas. It has rice, soy beans, corn, and milo fields abounding with flooded timberland that makes it the perfect habitat for migrating water fowl. The spacious lodge is equipped to accommodate hunters in a luxury setting with a great room, spacious kitchen, and sleeping quarters with adjoining baths. The staff is highly trained and experts in their field, whether in the kitchen, or in the blinds with the hunters. The location of the lodge is situated in the bottle neck of what is called the Mississippi Flyway. It is the triangle of the White, Arkansas...
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...MARKETING PLAN Ingredients: Butter, Milk, Sugar, Oatmeal, Vanilla, Cocoa powder, Salt, Peanut Butter crushed grahams, dried coconut beets, confectioner sugar Bite, chew & enjoy Located at: Merchant St. Lucena City Contact us: 0947-813-8713 / www.facebook.com/doughremi September 3, 2015 Riz Joy Alpay Rosemarie Libardo Kristianelle Garcia Vision: We envision becoming the number one producer of nutritious products that provides outstanding service, affordable quality product, cleanliness and value that satisfies customers with a smile. Mission: Dough re mi seeks to create and promote great-tasting, healthier, bake and no bake cookies and tea. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all. Concept: We choose Dough re mi as the name of our business, obviously Dough re mi comes from the famous notes in music the do re mi, it tells that in your every bite on the cookies and in every sip on the tea that Dough re mi offers “mapapakanta ka na lang sa sarap”. We change the spelling of the do into dough because it’s all about pastry and if you love sweets you will FALL IN LOVE with these! We choose this business because we love sweet foods and we also love to bake with love. We want them to feel comfortable relaxed and special when they try our products. We want to comfort them and let them experience the relaxation when they are tired from work. Simply saying...
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...Marketing plan *The customers of Costume House Costume house provides costumes to a different range of age groups from infants, to teenagers, to adults, even different social groups to include friends grouping costumes or family or even couples, to cover pregnant ladies' segment as well. *Methods to attract visitors to the website One important aspect in the success of any business who conducts business solely online is traffic. Clearly if the website isn't getting any traffic it wont generate any sales regardless of the effort made. Doing so by; - Testing the site with limited traffic to generate more traffic. - Get free traffic from engines like google by getting a competitive ranking for best keywords by sugesting the site to them. -Giving away free content to other websites with link and information to our site attached. -Free word of mouth publicity by intense social media advertisements-as simple as including a "pass it on link" at the end of any advertisement message. -Hold a contest on the website, and give participants an extra entry for every friend they refer. - free link on onther high traffic websites in the same industry - A numbered other websites promoting our website for free - with an affiliate program "resellers" are a great way to get affiliates to promote products. for every paying customers affiliates refer to the website, we pay them a commission. since we only pay when we get money it is one of the safest low risks options. - Use email marketing...
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...A Business Prospect By Desh-leon Group 18 14th November, 2011 Business Proposal This proposal is intended to allow for the establishment of a small-scale store in front of UB City on Vittal Mallya Road. The store is aimed at selling all products at a standard price of Rs. 9.99, as policy. Products range from recycled notebooks, textbooks, stationery, utensils, artifacts, eatables, to cigarettes and alcohol. Financial plan | Rupees | Total Investment-Store structure -Furnishings-Rent | 40,00015,0005,0007,000 | -Advertising | 1,000 | -Purchases-Maintenance costs -Salaries | 8,0003,0002,000 | | | | | Marketing The business is focused on a target group of working people. It aims to cater to the needs of office professionals and the labour class, with products like stationery, coffee, tea, paan and cigarettes. By selling items like eatables at such a low cost, the store hopes to attract students and low wage labourers. Eatables include packaged items and fresh made products like chaat and hot beverages. * The store hopes to attain a liquor license to provide subsidized liquor offers with the sponsorship of UB. For example, 50ml for Rs. 9.99 as a promotional scheme. The business intends to use this strategy to avoid conflict with UB City due to its proximity to the same. Similarly, in order to negate the store’s interference with the aesthetics of the UB City forum, the store will be comprised of dark wood paneling and yellow lighting to blend...
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...simple email marketing. Get started today with Campaign Monitor for FREE! Yes please! <iframe src="//www.googletagmanager.com/ns.html?id=GTM-BLDN" height="0" width="0" style="display:none;visibility:hidden"></iframe> * * LivePlan * MPlans * BPlans * Palo Alto Software Home ------------------------------------------------- Top of Form Search Bottom of Form * Sample Marketing Plans * Marketing Software * Marketing Articles * Marketing Resources * Calculators * Marketing Plan Outline * Restaurant, Cafe and Bakery * Hospitality & Events * Retail & Online Stores * Additional Categories * Sales & Marketing Pro * Business Plan Software * How To Write A Marketing Plan * Product Marketing * Branding * Market Research * Public Relations * Lead Generation * Email Marketing * Marketing Strategy * Marketing eBooks * Marketing Blogs * Break Even Calculator * Cash Flow Calculator * Pay-Per-Click ROI Calculator * Starting Costs Calculator * Email ROI Calculator * Conversion Rate Calculator * Investment Offering Calculator * Discounted Cash Flow Getting ready to create a marketing plan? Start your marketing plan Related Marketing Plans * Organic Bakery Marketing Plan * Restaurant Marketing Plan * Catering Marketing Plan * Food Services Marketing Plan * Internet Coffee Shop Marketing Plan * Pasta...
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...Sample Business Plan This sample plan is a guide only. The statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans. When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise. Executive Summary Definition The Executive Summary is a basic overview of your business plan that outlines the business strategy and the major issues that could impact on your marketing plan. This synopsis is written last and used as a check-list for the main document. This can also include a mission statement. Case Example Canterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction. The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity. As the proprietors, we have a combined building background with a flair for interior design. Our research found a number of suitable premises available, with one shop currently available for rent and outgoings of $14,000 per annum. The initial funding will be $85,000. This comprises of $40,000 provided by the proprietors and a $45...
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...THE MARKETING PLAN Getting started: 1) Perform background research on the business category to gain an understanding of buyer behavior, key industry players, key factors that influence the market, etc. (These sources should be shown in the “Sources” section of your paper. 2) Identify the initial parts of a good marketing plan (i.e. competition, background industry information, and external impacts, etc.) 3) Do a thorough SWOT analysis, and make it prominent in your report. This, of course, supports your recommendations. (Again, document all sources.) 4) Do a study of consumer behavior based on demographics, and other secondary sources. (Document all sources.) 5) Identify segments and differences between segments. 6) From this background preparation, write the marketing plan to target the segment(s), complete with goals and strategies to support the pursuit of these goals (1st year to 5th year). See the sample outline below. 7) It is suggested you start your work on this project early in the semester. You may consult with me at any time as you progress to completion. I will check with each student as to the progress of their marketing plan no later than June 29. 8) Academic honesty is expected. Any instances of plagiarism will be dealt with in accordance with university policy. 9) Charts and graphs (either in the body of the report or in appendices) are encouraged in order to illustrate certain key points in your marketing plan...
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...Sample Business Plan This sample plan is a guide only. The statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans. When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise. Executive Summary Definition The Executive Summary is a basic overview of your business plan that outlines the business strategy and the major issues that could impact on your marketing plan. This synopsis is written last and used as a check-list for the main document. This can also include a mission statement. Case Example Canterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction. The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity. As the proprietors, we have a combined building background with a flair for interior design. Our research found a number of suitable premises available, with one shop currently available for rent and outgoings of $14,000 per annum. The initial funding will be $85,000. This comprises of $40,000 provided by the proprietors and a $45...
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