...Sample Persuasive Message COMM/470 Sample Persuasive Message The Internet has created many choices for consumers to shop within the privacy of their own home. The world of e-tailing has many competitors, striving to make a sale each and every time a consumer visits their website. In order to persuade the consumer to purchase a product, a business must effectively communicate the message about their product to the consumer. The primary purpose of a persuasive message is to have the receiver read or listen to the entire message and then take the “requested” action at the end of the message. E-tailers must be able to duplicate over the internet the same “shopping” experience a consumer would have if the interaction were face-to-face. As consumers, we like to know what we're buying. In the brick- and-mortar buying context, we can use all five senses when distinguishing between items and exercising our preferences (Lindstrom, 2001). The electronic retail market has rapidly emerged on the internet. Electronic retailing, also called e-tailing, involves the selling of goods and services via the internet. E-tailing allows the consumer to make purchases without any restrictions on time and distance. Understanding consumers’ behaviors enables e-tailers to influence the consumer’s decision-making process, which will hopefully persuade the consumer to make a purchase. Finding and retaining customers is a major critical success factor for most business both online and offline...
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...Good Evening Team, Moving forward please ensure you are placing an order every campaign. If you fail to submit an order of $50 or more every campaign, you may be removed as a representative. As a representative, we all know how important it is to have all your supplies available ie. brochures, samples and demos in order to be successful in your business. With the Holiday Season here, everyone has an opportunity to win with AVON. Customers are out there... I find them everyday. Talk to three new people everyday. Statistics show: For every 100 brochures you order, 30 people will place an order of $25 or more. That is $750 in Awarded Sales At 40% earnings, that is equal to $300 -$19 for brochures = $279 in your pocket Buenas Tardes, Favor de someter un pedido cada campana. Si no somete un pedido por campana, puede que Avon la remueva como representante. Asegurese de someter un pedido cada campana de $50 o mas. Como representantes todos sabemos lo importatnte que es tener los utiles ie. folletos, muestras y productos de demostracion para tener exito en este negocio. Con la temporada festiva aqui todos tienen la oportunidad de ganar con AVON. Hable con tres personas por dia. Los clientes nos estan buscando. Y lo se porque los veo diario. Los estudios reportan: Por cada 100 folletos que repartan. 30 personas le daran un pedido de $25 o mas. Son $750 en ventas A ganacias de 40%, es un equivalente de $300 -$19 para pagar los folletos= $270 en su bosillo por...
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...time by using the internet to search for items. The internet shopping has become such a competitive environment. Competing for new customer and gaining the trust and loyalty of the current customers becomes a real task. A customer has more choices and can get better deals at the click of the mouse. Knowing what the customer needs and what they are willing to pay for merchandise will help retailers to keep there customer satisfied. This paper will be identifying three behaviors inherent in e-tailing. The communications medium in which each behavior occurs. The demonstration of how each medium enables e-commerce. Analyze each behavior using the communication process. The analysis will include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback. Web store environment is a behavior inherent e-tailing. According to Prasad & Aryasri (2009), Retail store environment plays a dominant role in influencing consumer behavior. In terms of e-tailing, web store atmospherics significantly influence shoppers’ behavioral intentions through altering consumer affect. During the last few years, retail stores over the Internet have considerably evolved to satisfy the increasing consumer needs while serving varying customer behaviors. It is observed from previous research studies that positive and pleasing store environment enhances a shopper’s engagement in the shopping activity. Trust is a behavior inherent e-tailing. According to Prasad & Aryasri...
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...Business-to-Business Messages Comm/470 September 5, 2011 Business-to-Business Messages Business-to-business (B2B) messages are sent and received by the organizations, companies and business firms. These messages can be sent for various different purposes including invitations to do business, initiating a new business together, for joint ventures, and other reasons. Communication is extremely important for businesses that work in the virtual environment. The communication process includes the environment where the message takes place, the sender, the message that is created, technology used to send the message, noise, the receiver of the message, and the feedback that is returned. This paper will be analyzing three business-to-business messages using the communication process. The analysis should also include a descriptive explanation of characteristics that would improve the messages, including whether the message and technology were appropriate given the environment and purpose. A business-to-business message will be written to ABC Company asking to create a working relationship with XYZ Company; and write an unfavorable reply message to ABC Company. Analyzing Messages Businesses used different methods of communication when communicating with other businesses such as email, letters, memos, and proposals. The three messages that will be analyzed are going to be a business proposal, an invitation and recognition from other business. According to "Wisegeek" (2003-2011)...
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...Course Description This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available...
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...Zervos Business-To-Business Message In today' fast evolving business world, individuals and companies are using electronic communication to transact business with one another more than ever. What is more with the rise of digital technologies in electronic communication, businesses have opened the proverbial door to larger international customer base transactions. As companies, organizations, and individuals seek to increase annual business revenue, the way that they communicate has become the focus for targeting business to customer (B2C) and business- to- business (B2B) relationships. Because companies are beginning to compete aggressively for growing online e-commerce, business communication has become less formal as businesses vie to expedient electronic sales information more efficiently. Remaining relevant in today's business world requires that companies develop effective communication tactics to embrace not only the individual customer media but also industrial customer media as well. Therefore, the purpose of this paper is to illustrate how the business communication process works, by analyzing three business communication messages to determine the sender, message, intention, technology, noise, receiver, and feedback contained within the message. Additionally, a sample business -to -business message will be written requesting a working relationship with another company, followed by an unfavorable response to that message explaining the reasons for denying the...
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...plan outline, you will have everything you need to in order to start off in the right direction. A communication plan outline will give you a step by step plan on how and what to do. It will help a project to ensure timely and appropriate generation, collection, retrieval, storage, distribution and ultimate disposition of project information. Below is a sample communication plan outline: 1) Overview – Introduction a. Description of issue b. Describe goals/objectives c. Describe concerns and major issues 2) Audience- list primary and secondary groups that will be targeted a. Internal b. External 3) Message – Define what is to be communicated to the audience? a. Primary message b. Secondary message 4) Questions/concerns-address likely issues and concerns a. Questions most likely to be asked b. Concerns most likely to be addressed 5) Time Frame – discuss timeline from start to finish a. Dates b. Milestone 6) Tactics – how to communicate a. Message b. Person responsible c. Budget considerations 7) Strategy – address the how you will communicate a. Format b. Budget information c. Person responsible for communication d. When 8) Evaluation – examine how the plan worked a. What worked well b...
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...1.12 What is the difference between a sample and a population? In most studies, it is difficult to obtain information from the entire population. We rely on samples to make estimates or inferences related to the population. Population means the population of the whole area. Sample means a sample of people taken out of the population to be tested or studied. 1.13 What is the difference between a statistic and parameter? The difference between parameter and a statistic is that a parameter is a number obtained by calculation from a population while statistic is a number calculated from a sample. A statistic is usually used to estimate a parameter. 1.22 A Gallup poll indicated that 74% of Americans who had yet to retire look to retirement accounts as major funding sources when they retire. Interestingly, 40% also said that they looked to stocks or stock market mutual fund investments as major funding sources when they retire. (data extracted from D.Jacobs, “Investors Look Beyond Social Security to Fund Retirement,” www.gallup.com, March 28, 2011). The results are based on telephone interviews conducted March 24, 2011, with 1,000 or more adults living in the United States, aged 18 and older. a. Describe the population of interest. They are the Americans that have not retire yet. b. Describe the sample that was collected. They are the 18 and older group of adults. c. Is 74% a parameter or a statistic? Explain. It is a parameter...
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...Working Together from Afar A Study on the Effectiveness of the Communication Strategies and Flow used in a Virtual Office By Patricia Camille C. Duremdes Submitted December 13, 2014 to Dr. Rosario M. Baria Abstract Communication is important in any group that has a common goal (Simon, 1976). It is a requirement in a situation where people with different tasks have to coordinate to work as one. While achieving effective communication is relatively easy in a traditional organization, organizations that exist in cyberspace have to find alternative ways to communicate effectively due to the limitations caused by the long distances between the members. This study was conducted to find out whether or not the communication within a virtual writing service of 14 workers is effective. The study used both qualitative and quantitative methods in gathering information. Information about the virtual office’s communication strategies and flow were obtained through first-hand observation, while the effectiveness of communication was determined through questionnaire results. The results indicated that the communication strategies and flow used in the office were effective, as a vast majority of the respondents had positive views on the communication within their office. TABLE OF CONTENTS CHAPTER I Introduction Importance of the Study Purpose of the Study Limitations of the Study Definition of Terms 1 2 2 3 3 CHAPTER II Review of Related Studies 5 CHAPTER III Methodology 9 CHAPTER...
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...CHAPTER 3 RESEARCH METHODOLOGY This chapter presents the method of research utilized in the study, the population, sample size, and sampling technique, description of the respondents, research instrument, data-gathering procedure, and statistical treatment used for data analysis. Research Method Used The descriptive method of educational research was employed in the study, since it describes what traits or what it is of a certain educational phenomenon. Borg defines the descriptive method as a distinctive research methodology of systematic data collection, presentation, and analysis. The method of research is concerned with conditions and relations that exist, practices that prevail, processes that are going on, point of view effects that are being felt, or trends that are developing. This method is the most appropriate method for this study, as Best asserts that the descriptive research goes beyond mere tabulation of data to the analysis and interpretation and meaning of what is being described. It involves a more in depth analysis through the use of numerical and comparative analysis. Population, Sample Size and Sampling Technique Table 1 Frequency and Percentage Distribution of Population and Sample |Course, Year and Section |Population |Sample |% | |BSMT-A1 |48 |12 ...
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...CHAPTER 1 INTRODUCTION Introduction The network services first enter Malaysia in the early 1990s during the management of former Prime Minister, Tun Dr. Mahathir Mohamad. The network service which perceived to be some kind of policies that may favor the political supporters was not accepted by some parties. Hence, the service was constraint to gain acceptance by public and did not had any improvement. After the Asian financial crisis which hit Malaysia on year 1997-1998, a new era of market was transformed. A standalone policy and regulatory body known as the Malaysian Communications and Multimedia Commission (MCMC) was formed to bring new length of transparency and public liability to technology sector administration. Since then, broadband connections were widely spread in the market. For example, 1700 broadband connections were provided in approximately 800 libraries and expanded to public location where Internet can be found at most towns. As the government keep pushing toward the development of a broadband society, a large total number of broadband connections of all kind increases from 19,000 to over 200,000 in year 2002. While in year 2004, the government determines to set an amount of RM 800 million to build and improve broadband connectivity at countryside and outskirt. As Malaysia pushing ahead to create a broadband society, broadband service provider can grab this opportunity and promote the service to the consumer. Malaysia has been continuously proving...
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...Lesikar−Flatley−Rentz: Business Communication: Making Connections in a Digital World, 11th Edition I. Introduction 1. Communication in the Workplace © The McGraw−Hill Companies, 2008 c h a p t e r o n e Communication in the Workplace LEARNING OBJECTIVES Upon completing this chapter, you will understand the role and nature of communication in business. To achieve this goal, you should be able to 1 Explain the importance of communication to you and to business. 2 Describe the three main forms of communication in the business organization. 3 Describe the formal and informal communication networks in the business organization. 4 Describe factors that affect the types and amount of communicating that a business does. 5 Describe the various contexts for each act of business communication. 6 Describe the communication process. 7 Explain why business communication is a form of problem solving. 8 Explain three basic truths about communication. 9 Understand the importance of adaptation to successful communication. 10 Describe the goal and plan of this book. Lesikar−Flatley−Rentz: Business Communication: Making Connections in a Digital World, 11th Edition I. Introduction 1. Communication in the Workplace © The McGraw−Hill Companies, 2008 CHAPTER 1 Communication in the Workplace 3 THE ROLE OF COMMUNICATION IN BUSINESS Your work in business will involve communication—a lot of it—because communication is a major and essential part of the work of business...
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...A STUDY OF FACTORS INFLUENCING PURCHASE DECISION IN AN ONLINE JEWELRY STORE A STUDY OF FACTORS INFLUENCING PURCHASE DECISION IN AN ONLINE JEWELRY STORE An Independent Study Presented to The Graduate School of Bangkok University In Partial Fulfilment of the Requirements for the Degree Master of Business Administration by Risto-Pekka Myllymäki 2010 © 2010 Risto-Pekka Myllymäki All Right Reserved i Myllymäki, Risto-Pekka. M.B.A. (Master of Business Administration), August 2010, Graduate School, Bangkok University. A study of factors influencing purchase decision in an online jewelry store (63 pp.) Advisor of Independent Study Dr. Paul TJ James ABSTRACT The objective of this study was to find factors influencing purchase decision in an online jewelry store, in order to help Precium Oy Ltd. to prepare its launch of a web store selling silver jewelry. A quantitative online survey was conducted to Finnish Facebook users, who were connected with the owners of Precium Oy Ltd. Out of 502 questionnaires sent, 206 responses were collected in the time of one week. The findings of the study indicate that reliability is the most important upper-level factor influencing purchase decision in an online jewelry store. More detailed factors which create reliability were found, such as familiar payment methods, appearance of the online store and third party recommendations. From the products and services perspective, the appearance of the jewelry was the most important factor influencing...
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...Communication in the Workplace Regardless of the environment in which one works, communication is always vital and a key factor of success. Communication happens both physically and verbally and is absolutely essential if you want to inform someone about something. Communication has two main components, sending out a message to someone, and ensuring the message is received correctly to the other member of the conversation. It is therefore fair to say speaking and listening are vital to effective communication. I will talk about how effective communication is needed in my current position, as well as the future. Computer Science is the name of my degree choice. Once graduated, I intend on becoming an Information Technology Consultant. The position will be on a contract basis, meaning I will only be employed by a company for a period of time, until a certain project is finished. If my help is still needed within the organization, then an extension may be drawn. Otherwise I will move on and work with another organization. Although the role seems temporary, the pay will make up for this. The main thing that is carried forward is my experience. Alongside experience, my communication with the other members of the organization is extremely important, as a lot of jobs in this industry are promoted via ‘word of mouth’. If I am an effective communicator, I will be able to get a lot of recommendations and will be successful in the industry. If I am not an effective communicator then...
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...the least frustrating. Effective communication incorporates the basic elements of communication by making sure that the person receiving the information from the sender understands what is being said. “Effective communication plays a vital role in the success of every professional and personal relationship.” (Todd, 2013) There are five basic communication models that consist of the sender, the receiver, the message, the channel, and the feedback. These five basic elements can be used in several different ways such as public speaking, interpersonal relationships, media development, and business relations. The basic elements of effective communication can differ from the basic rules of communication. In health care communication can play a very important role in patients’ health care decisions and the way the information is conveyed through each component. When it comes to health care “effective communication involves more than understanding information that is being conveyed. How a person understands and receives a message are two different things therefore understanding feelings, thoughts,...
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