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Sample Mktg Plan

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JUAN’S DELI
Serving great pizza from ours to your!

Executive summary
Company Profile
Juan’s Deli is a classy restaurant serving Filipino inspired taste of pizza, pasta, salad and drinks intended to satisfy the taste of middle class to high class Filipino and Foreigner citizens.
Guests are welcomed by the servers with warm smiles and greets, characteristic of Filipino hospitality..
The stylish yet cozy ambience and artistic food presentation are topped with the rich flavors that will make every Filipino proud, and every foreigner’s palate fly back for more. Innovative dishes like pan de sal spaghetti pizza, laing pizza and sisig pizza is a delectable treat for all.
Vision
* To maintain a profitable operation that will continue our tradition of quality Filipino inspired dining, at a reasonable cost, in a comfortable atmosphere.
Mission
Juan’s Deli has a mission: * To sell delicious and remarkable Filipino inspired food and drinks. That the food and drinks we sell meets the highest standards of quality, freshness and seasonality and combines both modern-creative and traditional Filipino styles of cooking. * To ensure that each guest receive prompt, professional, friendly and courteous service. * To maintain a clean, comfortable and well maintained premises for our guest and staffs. * To ensure that all guest and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. Objectives * To establish the market presence needed to support marketing and sales goals and to attract customers. * To reach healthy monthly sales by the end of the year, and average monthly sales increasing modestly by steadily through Year 3. * To reach 85% recognition of the new product in our target market.
Situation Analysis

Food is a basic necessity. The industry which deals with...

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