Premium Essay

Sample of Marketing Plan

In: Business and Management

Submitted By munaril
Words 932
Pages 4
MARKETING PLAN : MKT 745

• MY Keropok House Trading Sdn.Bhd. is a business that market various type of frozen as well as dry food product. • Core business is to process fishery-based product namely Keropok Lekor (Fish Sausage), Otak-otak gulung (Spring Roll Otak-otak) and Currypuff under the great supervision of Department of Fishery, Malaysia. • The company was incorporated on 1st August 2001 and was named as Keropok House & Industry with its first plant located at Glenmarie, Shah Alam, Selangor. • With their full commitment to produce high quality product, they moved to a new plant, Keropok House & Industry Sdn Bhd, at Megah Industrial Park, Section 27 Shah Alam, Selangor in early 2009 to implement food safety and quality system, Hazard Analysis and Critical Control Point (HACCP).

MY KEROPOK HOUSE TRADING SDN BHD

To penetrate global market for frozen food with highly recognized food safety system certification

To fulfil customers and regulatory requirements. We are committed to consistently produce quality and safe product for our customers and continually improve in maintaining effective food safety system with the line of HACCP principles

• To ensure that product produced are safe for public consumption and comply to Malaysian Food Act 1983 and Food Regulation 1985. • To keep aware and always comply with importing country's Food Act and Regulation. • To reduce customer complaint regarding safety issue to zero case every year.

OBJECTIVE

DIRECTOR : TN.HJ. ZAINAL ABIDIN BIN ABU SEMAH

HEAD OFFICE : Level1, No.84, Jalan Kapar 27/89, Megah Industrial Park Seksyen 27, 40400 Shah Alam Selangor Darul Ehsan,Malaysia

FACTORY & OUTLET

RETAIL OUTLET 1: No.34, Jalan Kota Raja M 27/M Hicom Town Centre, Seksyen 27, 40400 Shah Alam, Selangor Darul Ehsan,Malaysia

RETAIL OUTLET 2: No.51, Jalan Penulis U1/42, Temasya Industrial Park, Batu 3,...

Similar Documents

Premium Essay

Sample Marketing Plan

...Sample Marketing Plan 1.0 Executive Summary Mobile News Games LLC (MNG) develops mobile games relating to current news events. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. We are not just any mobile game developer. Our unique focus of creating games with a news twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile games. This fills a read need of not just traditional gamers but expands our reach to people who would normally not play mobile games yet are amused by the comical angle we use. We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes. These consulting assignments will come from advertising sponsorship relationships that we will establish with companies who are interested in embedding their brand and offers inside our other games and would also like something more custom that they can offer as their own game. In the first 3 years of the business, we expect consulting to constitute a large portion of our revenue stream. [pic] 1.1 Vision Our vision is to provide people with a brief escape of fun over the course of their normal day. We do this by providing them with timely interactive games that they can access on their mobile devices - games that are easy to play and have some connection with......

Words: 3801 - Pages: 16

Premium Essay

Sample Marketing Plan

...Part 1: 1. Executive Summary Nestlé is more than just the largest food and beverage company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé products are naturally beneficial from a nutritional point of view. They include breakfast cereals, milk and dairy products and bottled waters, all of which are also excellent carriers of Branded Active Benefits. The Internal & External analysis of the organization, competitive environment enables the team to propose dynamic & competitive strategy for Gotu Kola Herbal Tea. Gotu Kola Herbal Tea is an innovative product which is a herbal tea and this product can serve as energy booster and stress reliever. Although Gotu Kola plant is not yet popular herbal medicine, Gotu Kola Herbal Tea is a safe, natural, and powerful means of promoting the healthy elimination of potentially harmful toxins and waste while opening the pathway to superior assimilation of important nutrients. It promotes the health and longevity of many organs, systems, glands and metabolic processes that are dependent on the condition of your digestive system Gotu Kola Herbal Tea is a unique blend of all gotu kola leaves and natural ingredients made to rejuvenate the body cells and relieve stress for better mind and body. Some specific health benefits that you may experience when using gotu kola tea includes a remedy for fatigue and stress or anxiety. It exerts a calming effect on the nerves, while at the......

Words: 3883 - Pages: 16

Premium Essay

Sample Marketing Plan

...with 51 branches all over the Philippines from Northern Luzon and Southern Mindanao. It employs a total of 305 employees manning the head office in Makati City and all the branches. The Company’s Human Resource Department is composed of five (5) employees including its head, Mrs. Emerenciana Soriano. The department maintains a file of the company’s record of personnel. The branch managers are responsible for recruiting branch personnel who we trained at the head office from one week to one month. When the position of branch manager becomes vacant, the general manager pulls someone out from the Marketing Department to fill the vacancy. The performance of new branch manager is lackluster in the first few months. After a year, either their performance improves, or failed totally. When a BM’s position becomes vacant, the HRD immediately coordinates with the Vice President for marketing and without much fuss, facilitates the transfer of the most senior of the eligible’s to assume the BM’s post. This year, the vacancies for BM’s were unusually higher than last year. Last year’s vacancy for BM consists of only one and it was immediately filled up. At the beginning of the third quarter of this year, six vacancies have already occurred of which only three could be filled up. After five months, still no suitable replacement could fill the other three vacancies. I. CASE TITLE “LIGHTHOUSE INSURANCE COMPANY’ II. TIME CONTEXT The Lighthouse Insurance Company was......

Words: 596 - Pages: 3

Premium Essay

Marketing Plan Sample

...Jose L Cerda II Market Plan, Primary-Staffing Independent Study 11/09/2012 Executive Summary Challenge Primary-Staffing is aiming in expanding awareness and diversity within their professional community. We want to offer our services across the board to everyone, as a staff we feel we segregate potential customers and slowed down growth Situation Analysis Company Analysis Primary-Staffing Inc has a current awareness ratio of 41% in the surrounding, current satisfaction ratio 68% with a positive outlook of customer service, and disapproval ratio of 15% all within a 15mile radius. The company’s diversity ratios are 68% Hispanic, 21% African-American, 8% Caucasian, 1.8% Asian, and 1.2% Middle-Eastern. Goals First foremost Primary-Stuffing’s overall goal has been to assure everyone that utilizes our services lands a permanent position. Our second goal is to provide our clients with the best possible candidates in order to increase productivity, efficiency, while minimizing overhead. Focus Primary-Staffing has decided in expanding their pool of candidates, creating more diversity. This will be accomplished by utilizing radio stations, business ad’s, social media networks, and attending a variety of job fairs. Culture Primary-Staffing is highly Hispanic cultured mostly due to the surrounding area; the company’s main office is located on 47th and archer. Strengths Primary-Staffing has over 150 clients in the Chicago land area, send’s 3,700 employees......

Words: 372 - Pages: 2

Premium Essay

Sample Marketing Plan

...importing vending machines and commercial food and beverage equipment from Spain. Chef will penetrate the vending industry with innovative, first to market, high quality vending machines. Chef will establish our own vending routes in the Southern and Central Florida region. Chef also plan to participate in the $321 billion food and beverage industry by supplying high-quality innovative equipment. With the establishment of one strategic alliance with a national brand name in either of their vending lines, Chef expect to easily exceed the financial forecasts. The Company Chef Vending's mission is to be the leader in introducing innovative, quality vending machines and restaurant equipment to the market. Through close customer contact and excellent relationships, Chef will meet the needs of the customers. Chef Vending, LLC, is a privately-held Florida corporation and maintains an office and a small warehouse in a mixed-use area of North Miami Beach, Florida. Three of the four investors in the company have full operational responsibility. Mauricio Ordonez and Javier Palmera, the co-founders, have both entrepreneurial and industry experience. Charles Mulligan brings operational management, marketing, and financial skills to the operation. The Products Chef Vending will have two product lines, each for the various markets it serves. The vending products line will include the unique Sandwich Express machine, a  Fresh Orange Juice machine and the Multi-line Dispenser. The......

Words: 3839 - Pages: 16

Premium Essay

Sample Marketing Plan

...that manufactures and sales electronic products such as televisions, monitors, printers, handheld products, communication systems, digital cameras, and desktop computers. Maxtel have been in business for over 20 years with business relationships and offices in three regions: North/Latin America region (AMERICAS), the Europe/Middle East/Africa region (EMEA), and the Asia/Pacific region (APAC). Maxtel Technologies has decided to enter the microcomputer business. Maxtel Technologies has formed a new PC Marketing Division to pursue this business opportunity and the VP of Marketing has been asked to manage the PC Division. The VP of Marketing will be responsible for introducing a new line of microcomputers into several international markets beginning with AMERICAS, with a new office in the city of Chicago. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Maxtel markets products to all types of consumers and has a huge client base for many of the other products in which it produces and manufactures globally, this would make Maxtel a global marketer. Financial Resources In order to start up the PC division, Corporate Headquarters will......

Words: 922 - Pages: 4

Premium Essay

Marketing Plan Sample

...that this is still a potential market for Nestlé Australia Ltd to gain more market share. In addition, the percentage of growth of impulse ice cream increased by 14.4% over a period of 5 years from 2003 to 2008 and is expected to go up to 15.1% in 2011. This proportion will contribute to an incline of 1.5% of total volume growth of ice cream market. Based on data about market share, market growth rate and BCG matrix, current position of Heaven‟s ice cream is question mark. To move its position to star, market penetration strategy has been applied. Marketing objectives of Heaven from 2009 – 2011 are defined below:  To increase unprompted awareness of consumers about Heaven brand name from 12% in 2006 (The Media Federation of Australia, 2009) to 30% in 2011.   To grow market share from 4.0% in 2008 to 4.8% in 2011 To increase sales revenue from A$ 43.8 million in 2008 to A$ 62.9 million in 2011 To achieve these objectives, marketing strategies has been suggested. Heaven is positioned as a kind of indulgent and luxurious ice cream with an affordable price – A$ 8.39 for each multipacks. In 2009 – 2010, there is an increase in communicating in order to attract more customers as well as gaining unprompted awareness of them through advertising campaigns, sponsorship, in-store communications and impulse channels. These strategies should be implemented widely and deeply. Table of Contents 1. 2. 3.......

Words: 4456 - Pages: 18

Free Essay

Sample Marketing Plan

...J T’S WHISPERING WINGS DUCK LODGE Joshua T. Wooldridge Harding University TABLE OF CONTENTS Executive Summary 3 Organizational Overview 4 New Product Description 5 SWOT Analysis 7 Market Research 9 Segmentation 11 Differentiation & Positioning 12 Stage of the Product Life Cycle 13 Market Mix 13 Budget & Financial Projection 16 Implementation 17 Evaluation/Control/Monitoring 17 References 18 EXECUTVE SUMMARY J T’S Whispering Wings Duck Lodge is in the process of establishing a unique hunting experience for the sportsman duck hunter. The lodge is a dream created from a love of the sport of duck hunting and many years of experience in hunting the area of the Mississippi Flyway. Whispering Wings is situated on 7,000 acres of some of the finest duck hunting territory in the state of Arkansas. It has rice, soy beans, corn, and milo fields abounding with flooded timberland that makes it the perfect habitat for migrating water fowl. The spacious lodge is equipped to accommodate hunters in a luxury setting with a great room, spacious kitchen, and sleeping quarters with adjoining baths. The staff is highly trained and experts in their field, whether in the kitchen, or in the blinds with the hunters. The location of the lodge is situated in the bottle neck of what is called the Mississippi Flyway. It is the triangle of the White,......

Words: 4845 - Pages: 20

Free Essay

Sample Marketing Plan

...MARKETING PLAN Ingredients: Butter, Milk, Sugar, Oatmeal, Vanilla, Cocoa powder, Salt, Peanut Butter crushed grahams, dried coconut beets, confectioner sugar Bite, chew & enjoy Located at: Merchant St. Lucena City Contact us: 0947-813-8713 / www.facebook.com/doughremi September 3, 2015 Riz Joy Alpay Rosemarie Libardo Kristianelle Garcia Vision: We envision becoming the number one producer of nutritious products that provides outstanding service, affordable quality product, cleanliness and value that satisfies customers with a smile. Mission: Dough re mi seeks to create and promote great-tasting, healthier, bake and no bake cookies and tea. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all. Concept: We choose Dough re mi as the name of our business, obviously Dough re mi comes from the famous notes in music the do re mi, it tells that in your every bite on the cookies and in every sip on the tea that Dough re mi offers “mapapakanta ka na lang sa sarap”. We change the spelling of the do into dough because it’s all about pastry and if you love sweets you will FALL IN LOVE with these! We choose this business because we love sweet foods and we also love to bake with love. We want them to feel comfortable relaxed and special when they try our products. We want to comfort them and let them experience the relaxation when they are tired from work. Simply......

Words: 2291 - Pages: 10

Free Essay

Sample of Marketing Plan for a Business

...Marketing plan *The customers of Costume House Costume house provides costumes to a different range of age groups from infants, to teenagers, to adults, even different social groups to include friends grouping costumes or family or even couples, to cover pregnant ladies' segment as well. *Methods to attract visitors to the website One important aspect in the success of any business who conducts business solely online is traffic. Clearly if the website isn't getting any traffic it wont generate any sales regardless of the effort made. Doing so by; - Testing the site with limited traffic to generate more traffic. - Get free traffic from engines like google by getting a competitive ranking for best keywords by sugesting the site to them. -Giving away free content to other websites with link and information to our site attached. -Free word of mouth publicity by intense social media advertisements-as simple as including a "pass it on link" at the end of any advertisement message. -Hold a contest on the website, and give participants an extra entry for every friend they refer. - free link on onther high traffic websites in the same industry - A numbered other websites promoting our website for free - with an affiliate program "resellers" are a great way to get affiliates to promote products. for every paying customers affiliates refer to the website, we pay them a commission. since we only pay when we get money it is one of the safest low risks options. - Use email......

Words: 814 - Pages: 4

Premium Essay

Sample Business Marketing Plan

...A Business Prospect By Desh-leon Group 18 14th November, 2011 Business Proposal This proposal is intended to allow for the establishment of a small-scale store in front of UB City on Vittal Mallya Road. The store is aimed at selling all products at a standard price of Rs. 9.99, as policy. Products range from recycled notebooks, textbooks, stationery, utensils, artifacts, eatables, to cigarettes and alcohol. Financial plan | Rupees | Total Investment-Store structure -Furnishings-Rent | 40,00015,0005,0007,000 | -Advertising | 1,000 | -Purchases-Maintenance costs -Salaries | 8,0003,0002,000 | | | | | Marketing The business is focused on a target group of working people. It aims to cater to the needs of office professionals and the labour class, with products like stationery, coffee, tea, paan and cigarettes. By selling items like eatables at such a low cost, the store hopes to attract students and low wage labourers. Eatables include packaged items and fresh made products like chaat and hot beverages. * The store hopes to attain a liquor license to provide subsidized liquor offers with the sponsorship of UB. For example, 50ml for Rs. 9.99 as a promotional scheme. The business intends to use this strategy to avoid conflict with UB City due to its proximity to the same. Similarly, in order to negate the store’s interference with the aesthetics of the UB City forum, the store will be comprised of dark wood paneling and yellow lighting to......

Words: 359 - Pages: 2

Free Essay

Marketing

...Sample Marketing Plan Template by Entrepreneur Media SA (Pty Ltd) For marketing advice, visit: http://www.entrepreneurmag.co.za/category/advice/marketing/     Sample marketing plan template   Table  of  Contents     1) Executive  summary             Page  #   2) Situation  analysis             Page  #       Page  #       Page  #       Page  #               3) Marketing  strategy                 4) Financials                       5) Implementation  and  Contingency             http://www.entrepreneurmag.co.za/   1 Sample Marketing Plan Template by Entrepreneur Media SA (Pty Ltd) For marketing advice, visit: http://www.entrepreneurmag.co.za/category/advice/marketing/       Executive  Summary   In  half  a  page  or  less  summarise  the  most  important  aspects  of  the  business.  Cover  aspects  of  who   the  company  is  and  what  it  is  about,  including  unique  aspects.  Briefly  describe  the  company’s ......

Words: 608 - Pages: 3

Premium Essay

Marketing

...Your Marketing Plan Guidebook Your marketing plan guidebook is designed to help you in developing a mission and vision statement, setting marketing objectives, examining the external environment, performing a situation analysis, selecting and describing a target market, developing marketing strategies and tactical plans and selecting methods to control a marketing plan. 1 YOUR MARKETING PLAN TITLE PAGE Here's your sample Title Page [It's a great idea to put a color picture of your business or product right on the front. But leave room for the following information.] [Your Name] [The month and year the marketing plan is completed] 2 YOUR MARKETING PLAN TABLE OF CONTENTS Here's a sample Table of Contents. Be sure to include the page numbers when you have finished your Marketing Plan. Section: Page Number: I. Mission and Vision Statements II. Company Description III. Marketing Objectives IV. Analysis of the External (Uncontrollable) Environment V. Situation Analysis • Strengths • Weaknesses • Opportunities • Threats VI. Description of the Target Market(s) VII...

Words: 1967 - Pages: 8

Premium Essay

Dating Life

...SAMPLE BUSINESS PLAN FITNESS PLUS, INC Disclaimer: This is a sample business plan, so the company and business information are fictitious. This plan reflects our standard business plan model, and changes in outline and structure can be made as per client specifications. Contents EXECUTIVE SUMMARY.......................................................................................................................4 GENERAL COMPANY DESCRIPTION....................................................................................................6 1.1 COMPANY OVERVIEW:......................................................................................................................6 1.2 MISSION AND VISION:.....................................................................................................................6 1.3 STRENGTHS AND CORE COMPETENCIES:..................................................................................................6 1.4 CHALLENGES:..............................................................................................................................6 INDUSTRY ANALYSIS.........................................................................................................................7 SERVICES OVERVIEW.........................................................................................................................9 3.1 SERVICES:............................................................................................

Words: 5732 - Pages: 23

Premium Essay

Managing Market Information

...Chapter Four Managing Marketing Information to Gain Customer Insights Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 4- slide 1 Learning Objectives Topic Outline • • • • • • • Marketing Information and Customer Insights Assessing Marketing Information Needs Developing Marketing Information Marketing Research Analyzing Marketing Information Distributing and Using Marketing Information Other Marketing Information Considerations Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 4- slide 2 Marketing Information and Customer Insights Customer Insights are: • Fresh and deep insights into customers needs and wants • Difficult to obtain – Not obvious – Customer’s unsure of their behavior • Not derived from more information but better information and more effective use of existing information Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 4- slide 3 Marketing Information and Customer Insights Customer Insights • Companies are forming customer insights teams – Include all company functional areas – Use insights to create more value for their customers – Customer controlled could be a problem Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 4- slide 4 Marketing Information and Customer Insights Marketing Information Systems (MIS) Marketing information system (MIS) consists of people and procedures for: – – – Assessing the information needs Developing......

Words: 1517 - Pages: 7