...Ebony Enman Week 4 Assignment October 20, 2014 To: Delta Press Release and Marketing Team From: Ebony Enman Subject: Skymiles program change Greetings Everyone: I would like to offer my gratitude to everyone on the Delta marketing team. Everyone who had a say in the implementation of the one-way skymiles awards chart. This past February, your company released the revenue based frequent flyer program that will begin the beginning of 2015. Considering the input of this program it was determined based off meeting customer needs and would be beneficial to the customer based off data analyst. Understanding that customers will not earn miles based on miles flown, but you’ll earn them based on ticket cost. I also see that you have included other great customer incentives such as, adding more award tiers, allowing one-way awards for half the cost of a roundtrip, excellent marketing! However, I might have only found one down fall to this program and it is for the people who travel often and are good at trying to outsmart the system. Bottom Line to your new changes is that when the economy is doing poorly or well, it is still a great way to get people on planes and a great way to generate additional revenue through partnerships. I for one certainly don’t see these changes as being hurtful for everyone. This press release was very informational and promotional. The information that was released was detailed and at the same time promoting for those who haven’t considered...
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...Martini Drive 1990 Hull S90 LM0 England 13 March 2013 PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Syed Muhammad Abbas Ali Press officer of Acme (0044) 25676949 syed_acme@press.com Acme brewery is the hope of Hull The city Hull is known for its many social problems and the town brewery is known for its lack of order fulfilments. That’s why the new owners of Acme are going to improve the city. HULL, MARCH 2013 --- The people of Hull are celebrating, because of the rapid expansion of the Acme brewery. The city has gotten a new voice since the American company US Beverages bought Acme. It is the new owners hope, that the company’s products will go overseas to other markets. The company has moved its premises, from a docks area to a greenfield site. This makes it possible for the company to expand its limits. There are also more job opportunities than before, which will benefit the people of Hull. There used to be a lot of social problems in the city and people had no control over their lives. Therefore the Mayor decided to sell the brewery in hope of it becoming Hull’s rescue. The Mayor of Hull says: “ If the city had continued like this, people would have moved to other places. But because of US Beverages, who made Acme a bigger name than it was a year ago, we have a future. The people will have more opportunities and these will help our city in the long run. This is all possible because of the new Acme brewery.” ---------------------------------------------...
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...Michael McNair NT1310 Pleace Unit 2 Activity 2 Press Release 9/30/15 FOR IMMEDIATE RELEASE: Awesomegafuntime Announces Lowest Deals Ever. Nashville, TN Awesomegafuntime is coming to Nashville with the cheapest triple play to date. This out of know where startup company founded by what the completion is calling the strong arm thugs of the communications world. Some believe that this reputation is inspired more by the business practices of the company than the ties to the mafia that it openly professes. Awesomegafuntime is pretty much making you an offer that you can’t refuse. Three services all for one price. That’s right Television, Phone, and Internet all for just 50 dollars a month. This company is coming to an area near you. They pretty much are kicking in your door with this deal. Before you know it they will have you locked down ‘on their 2 GB fiber speeds. As we all know fiber can be fragile, but the Awesomegafuntime support staff have no problem responding to check on the lines, sometimes you may even wake in the middle of the night to find one of their representatives out back digging a hole down to check the lines. When talking security Awesomegafuntime is your friend. Promising tap free service on your phone. If at any time your phone line becomes compromised they promise to take care of it… And when it comes down to entertainment Awesomegafuntime has you backed with a channel line that you would expect from a provider based out of Vegas. But hurry...
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...Chilean Copper Mine Collapse: news release to family 1 Andrey Maas BCOM/275 January 30, 2013 Toya Belgin Chilean Copper Mine Collapse: news release to family 2 We come before you today humbled by tragedy, as we reluctantly must inform you that our San Jose mine has collapsed trapping your loved ones inside. It happened on August 5, 2011 around 3 o’clock. At this time it is unsure of what actually caused the mine collapse, we do not know the physical condition of those trapped inside, nor do we know of any fatalities at this time. We were able to identify the personnel who were missing after the collapse, and it is unfortunately and with regret that I have to inform you that these men are your loved ones. I come to you face to face because, I and this company has always treated and thought of everyone in this company as one family. At this time we have numerous rescue specialists, and organizations working on determining different strategies and approaches that we will use to get to the men that are trapped down below. I would like to inform you that we have also informed the Regional Governor, Ximena and Governor Nicolas Noman and a Minister of Mining, Laurence Goldborne...
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...Read: Sections 2:6 and 2:7 Assignment: Through internet research, identify at least one press release and one PSA and email me either the links to them, or, send them as email attachments by 6:00 pm 2/22/2016. Key Terms: Publics: sections of the community with particular interests or connections (e.g. Southern University is a community; students, faculty, staff, and administrators are all different publics, as are on-campus students v. commuters; tenured/tenure track faculty v. adjuncts; executive administrators v. middle managers). There are two means that public sector organizations use to communicate with various publics: 1) Press release—addressed to both media and public(s), a highly stylized message with frontloaded information and details meant to inform the public of upcoming events and important announcements AND grab attention of readers. Uses “inverted pyramid” with most important details first and most general information last (for media purposes). Commonly seen in: Newspapers, magazines, social media, flyers. 2) PSA – addressed to media and public(s), a specific kind of release aimed toward ensuring general welfare, i.e. public health, safety, community services. Are often less stylized than press releases, in the form of announcements (or scripts, if aimed to be read on television). Commonly seen in: Newspapers (as ads/in-kind ad space/advertorials), television, social media, flyers. The aim of each is to persuade—either...
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...ADJ 265 Entire Course (UOP) FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Checkpoint Communication Barriers ADJ 265 Week 1 Assignment Communication Styles ADJ 265 Week 2 CheckPoint Press Releases ADJ 265 Week 2 DQ 1 and DQ 2 ADJ 265 Week 3 Assignment Improving Nonverbal Communication ADJ 265 Week 3 Checkpoint Benefits of Nonverbal Communication ADJ 265 Week 4 CheckPointReports ADJ 265 Week 4 DQ 1 and DQ 2 ADJ 265 Week 5 Assignment Testimony ADJ 265 Week 5 CheckPoint Courtroom Participants ADJ 265 Week 6 Exercise Miranda Law ADJ 265 WEEK 6 DQ 1 and DQ2 ADJ 265 Week 7 Assignment Advantages and Disadvantages of Technology ADJ 265 Week 7 CheckPoint Cybercrime ADJ 265 Week 7 CheckPoint Technology ADJ 265 Week 8 CheckPointConflict Resolution ADJ 265 Week 8 DQ 1 and DQ 2 ADJ 265 Week 9 Capstone Checkpoint ADJ 265 Week 9 Final Project Scenario Project ---------------------------------------------------------- ADJ 265 Week 1 Assignment Communication Styles (UOP) FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Assignment: Communication Styles Resource: Ch. 1 in Effective Communication for Criminal Justice Professionals Due Date: Day 7 [post to the Individual forum] Recognize the importance of communication in the field of criminal justice. Write a 350 to 700word paper describing the following:The communication process modelDifferences between the four major communication stylesBenefits of using particular communication stylesThe...
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...ADJ 265 Entire Course (UOP) FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Checkpoint Communication Barriers ADJ 265 Week 1 Assignment Communication Styles ADJ 265 Week 2 CheckPoint Press Releases ADJ 265 Week 2 DQ 1 and DQ 2 ADJ 265 Week 3 Assignment Improving Nonverbal Communication ADJ 265 Week 3 Checkpoint Benefits of Nonverbal Communication ADJ 265 Week 4 CheckPointReports ADJ 265 Week 4 DQ 1 and DQ 2 ADJ 265 Week 5 Assignment Testimony ADJ 265 Week 5 CheckPoint Courtroom Participants ADJ 265 Week 6 Exercise Miranda Law ADJ 265 WEEK 6 DQ 1 and DQ2 ADJ 265 Week 7 Assignment Advantages and Disadvantages of Technology ADJ 265 Week 7 CheckPoint Cybercrime ADJ 265 Week 7 CheckPoint Technology ADJ 265 Week 8 CheckPointConflict Resolution ADJ 265 Week 8 DQ 1 and DQ 2 ADJ 265 Week 9 Capstone Checkpoint ADJ 265 Week 9 Final Project Scenario Project .............................................................................................. ADJ 265 Week 1 Assignment Communication Styles (UOP) FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Assignment: Communication Styles Resource: Ch. 1 in Effective Communication for Criminal Justice Professionals Due Date: Day 7 [post to the Individual forum] Recognize the importance of communication in the field of criminal justice. Write a 350 to 700word paper describing the following:The communication process modelDifferences between the four major communication stylesBenefits of...
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...(Ben-Sefer, Ben-Natan, & Ehrenfeld, 2010). Hence, the race for finding an answer to weight control has become a priority. The pharmaceutical giant GlaxoSmithKline (GSK) has supposedly offered one answer in the form of the U.S. Food and Drug Administration’s (FDA) approval of the over the counter (OTC) version of orlistat, commercially known as the anti-obesity drug Alli. This paper will summarize information obtained on the Medical News Today’s website regarding GSK’s January 28, 2010 press release entitled, “In New Data Alli Proven to Reduce Visceral Fat, a Dangerous Fat Linked to Many Life-Threatening Diseases" as authored by Bolding (2010), GSK’s spokesperson. A critique of the public media statement in regards to potential misrepresentations of effectiveness, possible omissions of scientific findings, and limitations of information presented will be discussed. The media posting can be found at http://tinyurl.com/3zoocm4 , also refer to attached pdf file below. Summary GSK’s press release as posted by Medical News Today briefly reviews the findings from the Visceral Fat Imaging Study and the Visceral Fat Multi –Center Study. Both studies were presented in Hong Kong during the 1st International Congress on Abdominal Obesity in the form of poster board presentations by Beaver, Bell, and Thomas etc… and Greenway, Smith, and Murray...
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...MARK K. SCHONFELD REGIONAL DIRECTOR Attorneys for Plaintiff SECURITIES AND EXCHANGE COMMISSION New York Regional Office 3 World Financial Center New York, NY 10281 (212) 336-1120 UNITED STATES DISTRICT COURT -SOUTHERNDISTRICT OF NEW YORK SECURITIES AND EXCHANGE COMMISSION, Plaintiff, 08 Civ. ECF CASE BIOVAIL CORPORATION, EUGENE N. MELNYK, BRIAN CROMBIE, JOHN MISZUK, and KENNETH G. HOWLING, Defendants. COMPLAINT Plaintiff Securities and Exchange Commission, for its Complaint against Defendants Biovail Corporation ("Biovail" or the "Company"), Eugene N. Melnyk, Brian Crombie, John Miszuk and Kenneth G. Howling (collectively, "Defendants"), alleges as follows: SUMMARY OF ALLEGATIONS 1. This case involves chronic fraudulent conduct - including financial reporting fraud and other intentional public misrepresentations - by Biovail Corporation, a Canadian pharmaceutical company whose common stock is traded on the New York and Toronto stock exchanges. Obsessed with meeting quarterly and annual earnings guidance, Biovail's executives repeatedly overstated earnings and hid losses in order to deceive investors and create the appearance of achieving that goal. And, when it ultimately became impossible to continue to conceal the Company's poor performance, Biovail actively misled investors and analysts as to its cause. This corrupt strategy was employed by Biovail's most senior officers: Eugene Melnyk, former chairman and chief executive officer; Brian...
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...hours in order to be further considered for employment at the company. Mrs. Jones went down to the drug testing facility to submit a sample but was unable to provide a urine sample due to her particular condition. She then returned from the drug testing facility to speak with a supervisor at the company to let them know that she was unable to provide a sample, because she had been diagnosed with end stage renal disease. The woman’s particular medical condition of end stage renal disease rendered her unable to provide a urine sample. The supervisor asked her to return to the testing facility and ask if they could let her take an alternate test instead of the urinalysis. The woman returned to the drug testing facility like the supervisor told her. When she asked the testing facility about the alternate test, the facility told her that they could administer an alternate drug test with the permission of the hiring company. Mrs. Jones then relayed the information back to the Wal-Mart supervisor, but the supervisor declined to order a different test. The supervisor informed Mrs. Jones that they would be unable to offer her employment because she was unable to complete a urinalysis drug test. The result of this was that her application was closed due to her not completing the drug test within the 24 hour window ("U.S. EEOC Wal-Mart Press Release", 2014). This conduct from Wal-Mart resulted in a lawsuit from the EEOC. Mrs. Jones was awarded $72,000 and Wal-Mart is required from...
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...Writing Sample At times you will be asked to provide writing samples as part of your job or internship application. A writing sample provides an employer with an example of how you organize and express your thoughts. The purpose is to convince an employer that you can create the kind of written materials and handle the type of work that is expected of an employee in the position for which you are applying. A writing sample is common for positions in media, law or research assistant roles in a variety of industries. Below are some tips to help you decide what to submit and how to prepare writing samples: Choose samples that demonstrate the type of writing you would do on the job. Unless otherwise specified by the employer, and if possible, make sure that your samples match the genre of the writing that the position would involve. For example, if you are applying for journalism positions, submit “clips”—actual articles that have been published in a campus newspaper, blog, or other publication. For a research position, submit an in-depth analysis of an issue or a topic. For a PR position, submit a press release that you have written from a previous internship or as the marketing chair of a campus group. If you don’t have any, you can write a press release for an upcoming event (just make sure you specify that it has not been published). Submit your best writing. If you are deciding between two papers you have written, and one is better written than the other but your...
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...Botulism in Argentina STUDENT’S VERSION Original investigators: Rodrigo G. Villar, MD,1 Roger L. Shapiro, MD,1 Silvina Busto, MD, MPH,2 Clara Rive-Posse, MD, MPH,3 Guadalupe Verdejo MD, MPH,4 Maria Isabel Farace, DVM,5 Francisco Rosetti, MS,5 Jorge A. San Juan, MD,6 Carlos Maria Julia, MD,MPH,3 John Becher, RPh,1 Susan E. Maslanka, PhD,1 David Swerdlow, MD1 1Centers for Disease Control and Prevention, 2Ministero de Salud-Region V, 3Ministero de Salud y Accion Social, 4Pan American Health Organization, 5Departamento de Bacteriologia, Instituto Nacional de Enfermedades Infecciosas, 6Hospital F. J. Muñiz, Buenos Aires, Argentina Case study and instructor’s guide created by: Jeanette K. Stehr-Green, MD NOTE: This case study is bas ed on a rea l-life outbrea k investigatio n underta ken in Buenos Aires, Argentina, in 1998. Some aspects of the original outbreak and investigation have been altered, however, to assist in meeting the desired teaching objectives and allow com pletion of the case study in less tha n 3 hours. Students should be aware that this case study describes and promotes one particular approac h to foodb orne disea se outbrea k investigatio n. Procedu res and po licies in outbreak investigations, however, can vary from country to country, state to state, and outbreak to outbreak. It is anticipate d that the ep idemiolo gist investiga ting a foodb orne disea se outbrea k will work within the fra mework of a n “investig ation team ” which inclu des...
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...Santa Barbara, 93106-9210 jacobsen@econ.ucsb.edu Phone: (717) 315-5503 Fax: (805) 893-8830 I thank Matthew Kotchen, Robert Deacon, Olivier Deschenes, and Charles Kolstad for helpful comments. I also thank participants at a UCSB seminar, the Western Economics International Association’s Conference, and the University of Colorado Environmental and Resource Economics Workshop. ∗ 1 The Al Gore Effect: An Inconvenient Truth and Voluntary Carbon Offsets Abstract This paper examines the relationship between climate change awareness and household behavior by testing whether Al Gore’s documentary An Inconvenient Truth caused an increase in the purchase of voluntary carbon offsets. I find that in the two months following the film’s release, zip codes within a 10-mile radius of a zip code where the film was shown experienced a 50 percent relative increase in the purchase of voluntary carbon offsets. During other times, offset purchasing patterns for zip codes inside the 10-mile radius were similar to the patterns of zip codes outside the 10-mile radius. There is, however, little evidence that individuals who purchased an offset due to the film renewed them again a year later. This research has implications for how information campaigns, which are commonly used by policy-makers to address market failures, affect the behavior of households. Keywords: climate change, voluntary carbon offsets, al gore, an inconvenient truth, awareness campaign 2 1 Introduction Awareness...
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...Impacts of Chinese Government PR 1 Running Head: IMPACTS OF CHINESE GOVERNMENT PR Impacts of Chinese Government Public Relations: PR Expertise, Legitimacy and News October 31, 2007 Impacts of Chinese Government PR 2 Abstract Over the past five years, Chinese government has deployed considerable amount of resources to enhance government public relations expertise with the hope of achieving more positive media coverage by Western media. However, the effectiveness of government public relations strategies is not only contingent upon public relations expertise but also upon legitimacy of Chinese government perceived by journalists. This study finds out that Chinese government public relations efforts have been helpful in raising the number of attributions to Chinese government sources in U.S. media coverage of China, but do not improve the image of China in U.S. media coverage and the valence of China in American public opinion. Impacts of Chinese Government PR 3 Impacts of Chinese Government Public Relations: PR Expertise, Legitimacy and News China has become more involved in the international community economically and politically since the reforming and the opening policies in the late 1970s. As a result, China has gradually played an important role in international economy and politics. Simultaneously, China has seen an influx of Western tourists and businessmen. Inevitably, these changes spur demand for various kinds of information of China, and lead to a dramatic...
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...including national capital Delhi, imposed a ban on the instant noodles following a controversy over food safety fears. “The trust of our consumers and the safety of our products is our first priority. Unfortunately, recent developments and unfounded concerns about the product have led to an environment of confusion for the consumer, to such an extent that we have decided to withdraw the product off the shelves, despite the product being safe,” Nestle said in a press release posted on its website late on Thursday night. The decision came on the day five states – Assam, Jammu and Kashmir, Gujarat, Tamil Nadu and Uttarakhand — cracked the whip against the popular ‘two-minute’ noodles that is widely consumed across the country and contributes over a quarter to Nestle India’s revenues. At least 10 other states have sent samples of Maggi noodles for tests amid a widespread panic “We promise that the trusted MAGGI Noodles will be back in the market as soon as the current situation is clarified,” Nestle said in the release. “MAGGI Noodles are completely safe and have been trusted in India for over 30 years,” Nestle reiterated, reacting to the lab tests that showed the noodles contained dangerously high levels of lead and chemical flavour enhancer Monosodium Glutamate (MSG). Health experts say excessive intake of lead can cause damage to the kidneys, bones and nervous system and is particularly harmful to children and can cause learning disorders. MSG, on the other hand, can damage...
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