...MOSHI COMPUTING CENTRE BUSINESS PLAN Disclaimer: This is a MCC business plan, so the company and business information are fictitious. This plan reflects our standard business plan model, and changes in outline and structure can be made as per client specifications. GENERAL COMPANY DESCRIPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 MARKETING PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 C.Market Growth : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 E.Market Demand : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 G.Market Potentials : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 H.Market Opportunities : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...SWOT Analysis Assignment Sam Weller’s Bookstore Marketing 1030 B. Ledesma Oct. 26, 2011 Brief History Sam Weller’s Bookstore was founded in 1925 by Mormon converts Gustav and his wife Margaret Weller, who emigrated from Germany to Salt Lake City. The bookstore started off as a used furniture store, "Salt Lake Bedding, Furniture & Radio Shop," and after a large purchase of used books and a larger location, it became known as Zion’s Bookstore and mainly sold second hand books about the Latter Day Saints. It is now owned and operated by Tony and his wife Cathryn Weller, who comes from a library background. Tony started working at the bookstore since the age of 10 but fully committed himself to it in the 1980s. Between the 1940s and 200s, Sam Wellers operated half a dozen stores throughout the valley, most being new bookstores and even including a textbook store. The current owner, Tony Weller, boasts a literary background and has held positions in The Downtown Alliance, The Chamber of Commerce, The Vest Pocket Coalition and the Salt Lake Downtown Merchants Associations, of which he is a former President, and was also on the board of the Intermountain Independent Booksellers Associations. Products & Services Sam Weller’s Bookstore offers traditional bookstore services; new books, used books and rare books. The owner also operates an appraisal service in the rare books department. The business also offers a café to relax and enjoy reading and polite conversation. The...
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...“High expectations are the key to everything” by Sam Walton This essay is about the life of Sam Walton, the founder of the well known international store Wal-Mart. This is going to be a brief summary about his life and how he became the owner of such successful store. This will also be describing the some of the most important events he had at the beginning of his life and will end will the strategies he used to make his store liked by consumers. Sam Walton was born 29th of March in 1918 at Kingfisher, Oklahoma. His father was a farmer in Oklahoma, but due to certain money issues the moved to Missouri where his father worked as a mortgage banker. Sam Walton moved to Missouri with his whole family, which meant a new beginning in his life. He was really focused in his studies, nevertheless he was a really good sportsman. He excelled in many sports such as basketball and football. His life wasn’t as easy as it sounds, even though his father was a mortgage banker which seems to be great job they where living in the Great Depression, which meant that his family had to save money. Meanwhile his parent worked hard to save as much money Sam Walton had to take care of his home too. After graduating high school Sam Walton went to Missouri-Columbia University. He had joined the ROTC unit while studying. That was not all he also joined a few prestigious fraternities such as Zeta Phi, Beta Theta Phi, etc. With a lot in his shoulders when he graduated university, he graduated with...
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... Profit Oriented Sam Walton was born in Springfield Missouri during the great depression to Thomas Gibson Walton and Nan Walton. At an early age he had understand the value of a dollar, because during he great depression the kids in the house hold also had to provide what they could to the family income, which Sam did buy delivering newspapers. Sam Walton delivered newspapers from the time he was 5 until he graduated college. The four major influences in his life were, his mother whom educated them and stressed education to their children in-order for them to succeed. His dad whom taught young Sam Walton about the value of a dollar. And the two most important influences in Sam’s life were L.S. Robson Sam’s father-n-law whom was a successful businessman himself taught Sam how to set up businesses within a family organization using different types of business entities such as partnerships and enterprises having their children be the board members and executives within the partnerships, which pays off huge in the later years as far as the success of Wal-Mart. The last influential person whom shaped Sam Walton into the shrewd businessman with the don’t quit attitude was a gentlemen by the name of John Dunham whom was the owner of the rival store in the small town of Newport, Arkansas where young Sam bought his first Department store for 7,000 called Ben Franklin variety store. Sam Walton has made Wal-Mart into the number one retail store in America not because of one...
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...Shay’s Hardware Store is a family operated business located in a small New England town. Harold Shay and his wife have run the business for over 30 years and have been able to earn a modest living from it. Harold and his wife are getting old, however, and for about the past 10 years the bulk of the operation has been left in the hands of their son Ray. Ray Shay has worked in his father’s store ever since he was old enough to sweep floors. He has spent most of his life learning the business from the inside; and when he took over, Shay’s was left in capable hands. Married and in his early 30s, Ray was ambitious, energetic, and extremely skilled with his hands. He was able to save Shay’s from the fate of most small-town stores. Seeing that they would be unable to compete with the prices of larger, more diversified stores in the cities, he concentrated on providing services to go along with the products. Shay’s engaged in almost any activity associated with the business: painting, plumbing service, TV repair, antenna installation, landscaping, appliance service, and anything else Ray could do. Everybody in town knew Ray to be reliable and reasonable in price, and most people called Shay’s when they needed something fixed before going somewhere else. During most of the year the jobs he undertook were on a small scale, and he was able to handle them on his own. Harold and Mrs. Shay operated the store while Ray was out on call. Sam Welch, 18, also worked at the store, part time during...
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...employees. More specifically Olsson goes on to point out the success that Wal-Mart has achieved; the questionable practices involved in preventing employees from unionizing; and lastly the quality of life of the underpaid and overworked employees of Wal-Mart. According to Olsson Wal-Mart’s growth from a single retail store in 1962 to 3,372 stores as of 2006; is owed to the visionary and founder of Wal-Mart, Sam Walton (608,611.) To better understand the mentality of Wal-Mart in its current state of questionable staffing and pay you first have to understand how this company originated. As Olsson explains it Walton who constantly looked for ways to maximize profit and minimize expenses based his business on a fairly simple yet successful business model. That model being one in which high sales volume at lower prices generates greater profit margins. Walton’s frugality extended beyond just the selling of goods and making profit. He looked for ways to keep overhead down, payroll down, and even the personal indulgences a CEO of company might typically have. Olsson paints this very image of Walton: “The company grew, in no small part, by . . . frugality—a habit that started with Sam Walton himself, who drove an old pickup truck and shared hotel rooms on company trips and insisted on keeping the headquarters . . . plain as possible” (611). As you can see from the infancy of the company to the maturation of Wal-Mart frugality has been ingrained into the psyche of the company. With this mindset...
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...Sam Walton was born on 29th March 1918 near Kingfisher, Oklahoma to Thomas and Nancy Walton. He lived on a farm up until 1923 when his father decided to return to his previous occupation as a loan appraiser because farming was not providing the family with sufficient income. Tagging along with his father on some of the farm repossessions, he saw many families being turned out of their land. This instilled him with the importance of frugality at a young age. Growing up during the Great Depression meant that he had to work before and after school to help his family meet their financial needs. He milked the family cows every morning; his mother would bottle the milk while he was at school, and after football practice he would deliver the bottles. He also delivered newspapers, sold magazine and subscriptions, and raised and sold rabbits and pigeons. He still found time to become an Eagle Scout, making him the youngest Eagle Scout in Missouri history. With his father always travelling, his mother, Nan Walton, took on most of the work of raising, disciplining, and motivating Sam Walton. She had high ambitions for him. She read a lot and loved education, and insisted that he would go to college and make something of himself. In 1933, at the start of Sam’s sophomore year in high school, the family moved to Columbia, Missouri which was home to several colleges. This was largely due to Nan Walton’s urging as she felt that the change would improve his chances of going to college. He started...
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...Sam Walton Made in America My Story by Sam Walton with John Huey BANTAM BOOKS NEW YORK• TORONTO• LONDON• SYDNEY• AUCKLAND This edition contains the complete text of the original hardcover edition. NOT ONE WORD HAS BEEN OMITTED. SAM WALTON: MADE IN AMERICA A Bantam Book/published by arrangement with Doubleday PUBLISHING HISTORY Doubleday edition published June 1992 Bantam edition/June 1993 Photographs without credits appear courtesy of the Walton family. All rights reserved. Copyright© 1992 by the Estate of Samuel Moore Walton. Cover photo copyright© 1989 by Louis Psihoyos/Matrix. Cover design by Emily & Maura Design. Library of Congress Catalog Card Number: 92-18874. ISBN 0-553-56283-5 Published simultaneously in the United States and Canada Bantam Books are published by Bantam Books, a division of Bantam Doubleday Dell Publishing Group, Inc. Its trademark, consisting of the words "Bantam Books" and the portrayal of a rooster, is Registered in U.S. Patent and Trademark Office and in other countries. Marca Registrada. Bantam Books, 1540 Broadway, New York, New York 10036. PRINTED IN THE UNITED STATES OF AMERICA OPM 31 30 29 28 27 26 25 24 23 Contents Acknowledgments 4 Foreword 5 1 Learning to Value a Dollar 9 2 Starting on a Dime 14 3 Bouncing Back 25 4 Swimming Upstream 33 5 Raising a Family 44 6 Recruiting the Team 50 7 Taking the Company Public 58 8 Rolling Out the Formula 68 9 Building the Partnership 77 10 Stepping...
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...and Nickelodeon based content. This strategy appeals to the youth since most of their customers are MTV followers. Besides that, MTV networks is home to some of the most recognized youth brands in the country which is a perfect match to Virgin Mobile’s target market. Customers are given easy ways to vote for their favorite videos on shows such as MTV’s “Total Request Live” through their phones. They can also personalize phones by adding new characters like graphics, ring tones, text alerts and voice mail. In addition to the MTV-branded content, Virgin Mobile provides text messaging, online real-time billing, rescue ring, wake-up call, fun clips, the hit list, music messenger and movies. Text messaging is an important selling point to youth. Kids prefer to text rather than make phone calls. Even when they are in class, texting with friends is common. It is also a private way of communication for them since parents cannot know whom they talk to. So the amount of text messages will be huge. Online real-time billing provides customers a way to see call details and track monthly bills. Rescue ring is a new function, which may surprise customers. Nowadays, many young people do not have an alarm clock, they use cell phones to wake them up. Various...
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...the founder, Sam Walton. Introduction Wal-Mart, the world’s largest retailer, generates at least 20% of its sales internationally. Even though it is a very fast growing business, or has grown very fast, it has had its share of mixed success around the world. Going abroad in the early 1990’s, Wal-Mart tried to take a little bit of America with it where ever it went. To the Brazilians, it offered sales in golf clubs, even though Brazil was a soccer-fan country. In Mexico, with a very hot climate, it offered for sales ice skates, and in Germany, Wal-Mart employees were to smile at their customers. The customers thought the employees were flirting with them. Not any of these products was a success for Wal-Mart. After years of struggling, Wal-Mart had to pull out from South Korea and Germany. (Kotler, P & Keller, K. 2009). Main line Technically, Wal-Mart do not have a main line of business. They started off specializing in clothes and other departments and then years later, electronics and groceries were added. Some would say they sold clothes first and then expanded into selling electronics and food. Sam Walton, the founder of Wal-Mart wanted the world to know that if prices are lower for the cost of living, they will give the world a chance to see how it feels to save money and still have a better life at the same time. This was his statement about twenty years ago. Even when he made that statement, Wal-Mart was not in the 50 states yet, but still, Sam Walton looked...
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...motivation the employees are at will determine the outcome of their performance, along with their satisfaction, and development. The entire elements combine helps to build the framework in the way the organization operates. (Davis, 1993) It is important for Wal-Mart to understand their employees’ job satisfaction, fairness, personal development and growth within its organization. Wal-Mart was founded by Sam Walton in 1962. Sam Walton business strategy was to supply products for customers at low prices. Sam Walton began the first Wal-Mart store in Rogers, Ark. While Wal-Mart was at their beginning stage their competitor Kmart was growing rapidly. During that time Walton was only able to invest in 15 stores. In the 1970s Wal-Mart offered stock which helped to expand the company with 276 stores in 11 states. By the 1980s Sam Walton was labeled one of the richest individuals in the United States. In 1983, Sam’s club Warehouse was opened. In 1988 the first Supercenter was open offering grocery and 36 departments of merchandise. In 1989 there were 1,402 Wal-Mart stores and 123 Sam Club. As of to date there are 10, 185 Wal-Mart and Clubs location in 27 countries with 2.2 million employees. Walton...
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...you're... toxic! 2x17 Heart SAM: DEAN, could you be a bigger geek about this? DEAN: I'm sorry, man, but what about a human-by-day, freak-animal-killing-machine-by-moonlight don't you understand? I mean werewolves are badass. We haven't seen onesince we were kids. SAM: Okay, Sparky, and you know what, after we kill it, we can go to Disneyland. 2x13 Houses of the Holy (to DEAN after he asks for more quarters for the vibrating bed) SAM: Dude, I'm not enabling your sick habit. You're like one of those lab rats thatpushes the pleasure button instead of the food button until it dies. 1x05 Bloody Mary SAM: Why'd you let me fall asleep? DEAN: Because I am an awesome brother. What did you dream about? SAM: Lollipops and candy canes. 2x02 Everybody Loves a Clown DEAN: I know what you're thinking: Why did it have to be clowns! SAM: Gimme a break. DEAN: You didn't think I remembered, did you? Come on, man, you still bust out crying when you see Ronald McDonald on the television. SAM: At least I'm not afraid of flying. DEAN: Planes crash! SAM: And apparently clowns kill. 2x03 Bloodlust SAM, to DEAN: Give you a couple of severed heads and a pile of dead cows and you're Mr. Sunshine… 2x04 Children Shouldn't Play with Dead Things DEAN: I hear you, OK? Yeah, I'm being an ass and I'm sorry. But right now we've got afreaking zombie running around and we need to figure out how to kill it. (SAM starts laughing) DEAN: Right? SAM: Our lives are weird, man. DEAN:...
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...and a nice ride is what Sam and Bill said when they tried to take Red Chief. In Home Alone the crooks try to break into the house and steal the family's belongings, but Kevin knew that they were coming and fought them off with stuff around his house because he didn’t know them. Those are both examples of beware of strangers Another example is don't judge a book by it’s cover. In Ransom of Red Chief looked like a calm respectful kid who wouldn't hurt anybody, but it turns out that he is a rowdy kid that doesn’t like to listen to anybody,...
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...Unit 5 Title: The Ransom of Red Chief[1] Suggested Time: 4 days (45 minutes per day) Common Core ELA Standards: RL.8.1, RL.8.2, RL.8.3, RL.8.4, RL.8.6, RL.8.7, RL.8.9; W.8.2, W.8.4, W.8.9; SL.8.1; L.8.1, L.8.2, L.8.5 Teacher Instructions Preparing for Teaching 1. Read the Big Ideas and Key Understandings and the Synopsis. Please do not read this to the students. This is a description for teachers about the big ideas and key understanding that students should take away after completing this task. Big Ideas and Key Understandings Writers use irony to fuel the plot of a story. Synopsis Bill and Sam decide that the best way to finance their upcoming land swindle is to kidnap the child of a wealthy citizen and hold him for ransom. The boy they choose, instead of being the docile, frightened child one would expect, is a terror who abuses Bill in every way he can think of, all in the name of fun. The response to their ransom note is not what they would have wished: instead of paying $1500 to get Johnny back, the father demands $250 to take the boy off their hands. In desperation, they agree, and end the story poorer than they began. Read the entire selection, keeping in mind the Big Ideas and Key Understandings. Re-read the text while noting the stopping points for the Text Dependent Questions and teaching Tier II/academic vocabulary. During Teaching 1. Students read the entire selection independently. 2. Teacher reads the text...
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...A fiction Red to Green by Maile Meloy is a story about a girl named Sam. This story is basically about a girl who is offered a scholarship to a boarding school hesitates to accept it then after what happened while her trip she decides to accept the offer. The main happening that affects her mind to accept a scholarship and leave far away from home happens when Sam, her father, her uncle, and her uncles client Layton take the float trip down the river. The reason she was hesitating to accept the offer in my opinion is because Sams mother died and there are only Sam and her father living in her house so she did not want to leave her father alone and leave far away from home. The father feels same as what Sam feels. It was his idea of Sam going to the boarding school but then after she got the offer, he feels dismay. In one of the night during the trip, something happens that affects Sam’s decision. Layton, a client of her uncle, sexually harasses her. S’s father left her alone with Layton and went to sleep. Of course, he did not know something will happen and did not expect it to happen and wanted it to happen. The one thing comes up in her mind after Layton harassed her is why did her father left her alone with some stranger even though they stayed together for sometime and not take care of her. After they come back home, Sam filled out the acceptance form for the scholarship to boarding school. She decided to go to the boarding school and leave her father. The first break she...
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