...research proposal to studies the effect of Samsung's marketing strategy in the consumer electronics industry on its development in American and China since 2000. Introduction Samsung is one of the biggest enterprises in Korea. Though several decades of development, Samsung has rapidly expanded to become one of the largest companies in the consumer electronics industry. The marketing strategy is a process of creation and transmission of value (Lanning & Michaels, 1988). The marketing strategy has a great influence on the promotion of the product and the development of the enterprise. America and Chia are the largest and the second larger oversee market of Samsung respectively. Literature Review 1.1 External environment Macro environment is important for the development of enterprises. When the market strategy adapts to the macro environment, the enterprise generally develops rapidly. PEST model is usually used to analyze external environment of enterprise (CIPD, 2009). 1.2 The analysis of marketing strategy 4P theory is the core of the traditional marketing, whose essence is to better control the Marketing behavior (McCarthy, 1964). 4P theory will be used to analyze the marketing strategy of Samsung. Combined 4P theory with PEST model to analyze whether the marketing strategy of Samsung adapts to the external environment or not. Methodology 1.3 Literature research method Literature research method is adopted to get the market shares in China and...
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...ELECTRONICS INDUSTRY IN ASIA Research Paper Series No 3 In the Belly of the Beast: Samsung Electronics’ Supply Chain and Workforce in South Korea Jiwon Han, Wol-san Liem, and Yoomi Lee Research Institute for Alternative Workers’ Movements, South Korea In the Belly of the Beast: Samsung Electronics’ Supply Chain and Workforce in South Korea © 2013 Asia Monitor Resource Centre Asia Monitor Resource Centre Flat 7, 9/F, Block A Fuk Keung Industrial Building 66-68 Tong Mi Road Kowloon Hong Kong Tel: (852) 2332-1346 Fax: (852) 2835-5319 Website: www.amrc.org.hk The paper may be reproduced in any non-profit publications; credit is requested. In the Belly of the Beast: Samsung Electronics’ Supply Chain and Workforce in South Korea By Jiwon Han, Wol-san Liem, and Yoomi Lee (Research Institute for Alternative Workers Movements) February 2013 Edited by Asia Monitor Resource Centre Research team: Jiwon Han, Wol-san Liem, and Yoomi Lee The Research Institute for Alternative Workers Movements (RIAWM), Seoul, South Korea, was established in 2010 to contribute to the revitalization of the workers movement in South Korea and beyond. RIAWM is working to critically analyse the conditions workers face amidst the structural crisis of capitalism, and develop concrete policy for workers movement that both improves workers’ lives and strives towards an alternative political-economic system. RIAWM is affiliated to the social movement organization People’s Solidarity for Social Progress, founded in...
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...The 11th International Scientific Conference eLearning and software for Education Bucharest, April 23-24, 2015 10.12753/2066-026X-15-081 HEALTH-RELATED IMPACT, ADVANTAGES AND DISADVANTAGES OF ICT USE IN EDUCATION, COMPARED TO THEIR ABSENCE IN THE PAST Paruyr HARUTYUNYAN, Alin MOLDOVEANU, Florica MOLDOVEANU Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Splaiul Independentei 313, sector 6, Bucharest, Romania par0308@gmail.com, alin.moldoveanu@cs.pub.ro, florica.moldoveanu@cs.pub.ro: Victor ASAVEI Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Splaiul Independentei 313, sector 6, Bucharest, Romania victor.asavei@cs.pub.ro Abstract: Society has been very quick to adopt and master computer, as well as latest mobile technologies as an integral part of its everyday life. Innovative technologies have penetrated into nearly every aspect of human life and are now so much involved and embedded in social life that most people do not even realize that these technologies are relatively new inventions. Furthermore, nowadays people do not imagine their daily life without technology. In fact, information technologies create great comforts for humans in their everyday life. Despite that, one cannot say for sure that technology has only positive impact on physical, mental or psychological state of humans. Now we are living in the era of digital technologies, where scientists put forward...
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...Introduction and Purpose of this Paper Though Dell is one of the largest computer companies in the world, the recent past has been very tough for the company which can be seen in its stagnant revenues, declining margins and subpar performance compared with industry peers such as Apple and HP. There are multiple reasons for this performance such as Dell operating at the standards based commodity end of the business, with limited presence in the margin rich high end products, and it not being able to scale up to the creativity and innovativeness of companies such as Apple which have completely changed the dynamics of the technology industry. In addition to this, competitors like HP and Acer have caught up with the Dell advanced supply chain and with the networked environment, the competitive advantage that Dell had with the direct model has come down. Dell has in the past five years have made multiple smaller acquisitions such as Alienware to boost its capabilities in high margin and high end products, but has not been able to adequately answer the challenges posed by Apple and HP, leading to declining market share. Also, Dell has diversified into consumer electronics and mobile products, but has not been able to capture a strong position there due to intense competitive and more innovative companies. This paper looks at recommending some attractive merger and acquisition option for Dell that would bring in value added synergies, along with a discussion on the best way it can finance...
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...Open vs. Closed Roland M. Müller1, Bjorn Kijl2 and Josef K. J. Martens3 1 Berlin School of Economics and Law, Department of Information Systems, roland.mueller@hwr-berlin.deUniversity of Twente, School of Management and Governance, 2 b.kijl@utwente.nl, 3j.k.j.martens@alumnus.utwente.nl Abstract The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open versus closed models discussion becomes less relevant - so-called open platforms have closed aspects as well as the other way around - and that competitive differentiation and segmentation strategies will become increasingly critical in order to strengthen the competitive positioning of the different app store platforms. Keywords: App stores, Business...
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...Gong Min [Abstract] In recent years, with the fast evolution of the electronic industry and the increase of the consumer demand, a large number of electronic enterprises get the opportunities to expand. Among them, the growing of Samsung Electronics is the most surprising. Samsung Electronics is the biggest electronic company in the local Korea. Moreover, it is the only Korean brand appearing in the world top 100 brands. The 4Ps is the most classic marketing mix. And the 4Ps theory is often applied in various kinds of business researches to reveal the effectiveness and efficiency of marketing strategies. Based on this theory, from the aspects of product strategy, price strategy, place strategy and promotion strategy, the author attempts to analyze the marketing strategies of Samsung Electronics. The cutting-edge and fashionable design and excellent quality promise Samsung Electronics a full bloom. To take up the high-end market share, Samsung Electronics pays much attention to brand building. In order to change the cheap and imitator image in the eyes of consumers, Samsung modified its marketing strategies on a large scale. Due to the successful marketing strategies, Samsung Electronics grabbed another chance to prosper. [Key words] Samsung Electronics; 4Ps theory; Marketing strategies 基于4P理论的三星电子公司营销策略分析 广西师范大学外国语学院 英语（商务方向）专业 200910501086罗寂方 指导老师：龚敏 【摘要】 近年来， 随着电子工业的迅猛发展以及消费者的需求不断上升，众多电子工业领域的企业得到了快速的扩张。其中，三星电子的壮大最为引人注目。在世界上最有名的100个商标中，三星电子是唯一的一个韩国商标。 4Ps...
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...competencies of Samsung…………………………………………………………………..3 1.2 The issues involved in strategic planning………………………………………………….6 1.3 Different planning techniques of Samsung electronics…………………………………...8 2.1 Organization audit for Samsung Electronics…………………………………………….11 2.2 Environmental audit for Samsung Electronics………………………………………….13 2.3 The significance of stakeholder analysis…………………………………………………17 CONCLUSION…………………………………………………………………………………19 REFERENCES…………………………………………………………………………………20 INTRODUCTION Samsung Electronics is one of the world's largest semiconductor manufacturers; Samsung Electronics is also South Korea's top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip and module manufacturing, communications chip manufacturing, wireless telephone handset manufacturing. 1.1) The strategic contexts and terminology – missions, visions, objectives, goals, core competencies of Samsung. * THE STRATEGIC...
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...VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 2980 Cities in 165 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm.org.in/ VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) PALLAWI UNMESH BULAKH & DR. AJIT MORE ORGANISATIONAL CULTURE AMONG THE APPAREL MANUFACTURING AND EXPORTING ORGANISATIONS LOCATED IN TIRUPUR CLUSTER DR. J. SHANTHILAKSHMI & S. GANESAN INDIAN CONSUMER BEHAVIOUR ON BRAND LOYALTY: SUBSTANCE STILL SCORES OVER STYLE RIDDHI BISWAS ROLE OF TEACHERS IN QUALITY ASSURANCE IN INDIAN HIGHER EDUCATION DR. ANIL CHANDHOK THE ROLE OF ENTREPRENEURS IN THE ECONOMIC DEVELOPMENT OF INDIA DR. SAMBHAVNA GUPTA, DR. M. K. GUPTA, DR. JASVEEN KAUR & DR. PRADEEP KUMAR...
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...motivation for a global business outlook, how to proactively access global sources of innovation, coordination and organization of innovation-oriented activities around the world, new product development on a global basis, the role of revitalized global R&D, the growing of prominence of IT, virtual organizations and e-Business, and the increasing role of alliances and linkages with customers, suppliers, and other third parties. Course Structure: This course introduces the latest and most relevant thinking, research and best practices, with an emphasis on learning based on the experiences of actual firms around the world. Individual and team-based project work is an important part of this course. We will be discussing a number of research papers, case studies and relevant reading material during this course. Class interaction is vital to understanding many of the central themes and issues in the area of global innovation. Textbooks: Reverse Innovation, Govindarajan and Trimble, 2012 ISBN-10: 1422157644 ISBN-13: 978-1422157640 The Innovator’s Dilemma, Christensen, 2011 ISBN-10: 0062060244 ISBN-13: 978-0062060242 Case and Readings (HBS): Coursepack: https://cb.hbsp.harvard.edu/cbmp/access/28805771 Course requirements: There will be different types of readings and assignments in this course. First, there is the standard pre-class preparation of all the session readings and cases, which is expected of all participants. Second, there will be discussant-led...
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...Industry ManMohan S. Sodhi Cass Business School Seongha Lee Samsung Forthcoming, JORS (2007) ABSTRACT: The consumer electronics industry is a $ 240 billion global industry with a small number of highly competitive global players. We describe many of the risks associated with any global supply chain in this industry. As illustration, we also list steps that Samsung Electronics and its subsidiary, Samsung Electronics UK, have taken to mitigate these risks. Our description of the risks and illustration of mitigation efforts provides the backdrop to identify areas of future research. INTRODUCTION In supply chain management, there is much discussion on risks related to such aspects of supply chains as short product lifecycles, keen competition combined with cooperation, and globalization. The consumer electronics industry is the very embodiment of these aspects of supply chain management and related risks. While some of the supply- and demand-related risks are similar to such industries as the toy industry (Johnson 2001), the consumer electronics industry faces additional risks due to its vertically integrated supply chains. This article seeks to provide a starting point for understanding supply chain risk in this industry through examples from this industry as well as related ones like computers and mobile phones. To illustrate the mitigation of these risks, we list steps that Samsung Electronics and its subsidiary, Samsung Electronics UK, have taken to manage these risks. The consumer...
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...competition. Regardless of the category, someone or something needs to feel it is the dominant one. We see the competitiveness of humans all around us each and every day. Some competitors have a long standing duel with each other such as Pepsi and Coca-Cola, and some are just beginning their famous quest for the top such as Samsung and Apple. It should go without saying that the world actually thrives on this type of competition because it’s good for the economy and overall growth of all of our systems and branches of government. Sanders said it best in an excerpt from his book Equipped to Lead. Everything that happens inside an organization is tied to a process. If we were to take our time and closely examine the architecture of every discipline within an organization, we discover a series of complex systems, some formal and some ad hoc, that upon deconstruction reflect and orderly subsystem of processes-a subsystem compromising of inputs and outputs (Sanders, 2008). With that being said, every company is tied to its competitor in some way or another, one has to have a larger market share. The industry which will be used as a discussion for this paper will be the telecommunications industry, and the two companies I will discuss for competitive strategies are Sprint PCS and Verizon Wireless. We all have heard of these two powerhouses, primarily because of their dominance in the cellular phone market. It should go without saying that even though these companies offer...
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...1. INTRODUCTION The main aim of this paper is to investigate the success behind the companies which who succeed in entrepreneurship by new innovation and creation. This paper has two parts, first part explains about entrepreneurship by quoting some famous definition. Second part illustrates a short discussion about the examples that I choose to define the entrepreneurship the best. The examples that I select for doing this research is Nike and Apple the famous American multinational companies. The second part explains about the principles of entrepreneurship in relation to these companies. Last part illustrates the recommendation and conclusion that I reached at the end of this research. 2. WHAT IS ENTREPRENEURSHIP? According to < Coulter, M., (2003), 2nd Edition > Entrepreneurship involves creating change to adjusting, adapting and modifying one’s personal repertoire, approaches and skills to meet different opportunities available in the environment. The definitions of entrepreneurship help to obtain a clearer understanding of what is involved. According to < Morris 1998 > Entrepreneurship is concerned with unique combinations of resources that make existing methods or products obsolete which led to new innovation. Entrepreneurship is the skill and risk taking ability of an individual person or a group of people to combine the factors of production to produce a good or service < Kuratkao, D. F. and Hodgetts, R. M., (2007), Book -Entrepreneurship: Theory...
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...top, the company's culture will likely reflect a lack of freedom and autonomy at the lower levels. If a company's management structure is decentralized, with shared power and authority at all levels, the culture is likely to be more independent, personalized and accountable. The way a company allocates power and authority determines how employees behave. These choices manifest in a company's organizational structure and organizational culture. Organizational structure is the way a company arranges its management and lines of authority. It determines roles, responsibilities and the flow of information within the company. Work culture results from those decisions. Most companies use a hierarchical structure that looks like a pyramid on paper. The chief executive or president sits at the very top of the pyramid. His direct reports, usually the vice-presidents, are on a line under him. Their direct reports are on a line under them. The pyramid stretches outward and downward based on the number of levels of management the company needs to operate according to its objectives. Upper management uses organizational structure to control who has power and authority in the company. For example, if a company president only wants to deal with the most important decisions and wants to leave the day-to-day decision-making to someone else, the organizational structure would have the president on the top line with the vice-president of operations sitting...
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...both technical and the human aspect, the value creation from the future research. As the future research involves a monitory as well the human capital the return on investment is an important debate. While discussing the return on investment the time line is also a concern that when the return of the present investment would be physically enjoyable. The paper starts with a brilliant introduction of the thesis statement and the author has argued the most common question “Have the predictions been accurate? ‘With the question ‘‘did our futures research create any value?’’ .Further in the paper the author have supported his argument with a literature review and empirical investigation. Based on the literature review the author have found out three main group of potential value creations (Rohrbeck 2011) • Trigger organizational responses, including identifying relevant external change, start new innovation initiatives and challenge innovation development to ensure state-of-the-art • Start and facilitate strategic discussions to enable strategic change, including challenge and change existing mental models, moderate strategic discussions, promote participation and support breaking away from path dependency • Identify and support acquisition of needed strategic resources, including identify resources, decide on development of acquisition From the strategic management perspective the article finds a process logic of dynamic capabilities which describes the four phases of the adaptation...
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...Week 1: Business Ethics and International Responsibility - Lecture | | Print This Page | Introduction to Ethics and International Law Introduction | Business Ethics | Social Responsibility | Ethical Dilemma Resolution Models | Video – Business Ethics: An Oxymoron? | Practice Quiz | | Introduction | | The E in Enron definitely did not stand for ethics, but Enron and its contemporaries like Arthur Andersen, Tyco, and WorldCom altered the lives of thousands of people and shaped new laws regulating business. All topics covered in this course, from product liability to civil rights, from intellectual property rights to antitrust and consumer protection, will all make the same point. My goal is not to instruct a basic business law course but rather to create a dialogue involving questions and issues that each of our respective businesses must navigate successfully if they are ultimately to maximize stakeholder value. We will do this during Week 1 by covering our two most important TCOs: A and I. These will be foundational for the term. As TCO A is our ethics TCO and TCO I is our international TCO, note that both of these TCOs will be important under and inside each of our topical TCOs (e.g., contracts, environmental law, employment law, etc.) | | Business Ethics | | As we move through the course, each learned TCO should remain in the back of your mind. We will build on them while learning the law. As you will find, most of the TCO A ethical strategies...
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