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Samsung Vrio Analysis

In: Business and Management

Submitted By chirips
Words 5080
Pages 21
Masters Programmes

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Assignment Cover Sheet

Question: [Analyze a strategic issue facing Samsung Electronics Company]

“This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion.

No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.”

Introduction
Samsung Electronics Company (SEC), Ltd founded in 1969 is a South Korean multinational electronics company and is the flagship subsidiary of the Samsung Group, accounting for 70% of the group's revenue. Since the introduction of monochrome television sets in 1971, it has grown on average 38 percent a year, broadening its product range from simple consumer electronics and home appliances to advanced information and communication equipment, computers and peripherals and semiconductors (Renee, 2007) . It is currently the world's largest manufacturer of mobile and smart phones, LCD Panels and televisions and displaced Apple Inc. as the largest technology company in 2011 (Renee, 2007).
Industry boundary
Samsung electronics has the following divisions * Consumer electronics (CE) : CTV ,visual display appliances ,printers ,washing machines refrigerators and medical devices * IT and mobile communication (IM) :Hand held phones ,network system computer and digital camera, mobile communications * Device solutions(DS) : DRAM,NAMD Flash ,mobile AP,LCD panel, OLED panel and LEDs (Samsung Electronics, 2014)
This illustrates the industry boundaries within with it...

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